The campaign drove over 175.3MM impressions and over 61,600 social interactions, with the #GoDark Earth Hour Event engaging over 2,500 attendees. Notable media coverage included Huffington Post, Los Angeles Times, CBS San Francisco (KPIX-CBS TV), 7x7 and the Sacramento Bee. This awareness and engagement effectively doubled sales for Intense Dark chocolate during the campaign.
expert
Ghirardelli Chocolate Company wanted to generate awareness and interest in its Intense Dark chocolate products within its core local San Francisco market and nationally. The challenge was to drive consideration for its Intense Dark chocolate to increase sales.
The strategy was centered around the perfect opportunity for consumers to slow down and savor the dark with Ghirardelli Intense Dark chocolate, Earth Hour. The campaign encouraged consumers nationally and locally to #GoDark with Intense Dark chocolate for Earth Hour.
Nationally, through on and offline promotion, consumers were encouraged to participate at home with fun activities in the dark, such as a candlelit dinner party or game night and share their photos on social using #GoDark. Locally, we invited consumers to join us at Ghirardelli Square for a dark chocolate party in the dark.
As home to one of the country’s most iconic light displays, Ghirardelli joined the movement by turning off the lights on the Ghirardelli sign in San Francisco’s Ghirardelli Square for Earth Hour. The event included dark chocolate tastings, ‘dark’ yoga sessions with Athleta, a candlelit luminary labyrinth, and much more.
The campaign drove over 175.3MM impressions and over 61,600 social interactions, with the #GoDark Earth Hour Event engaging over 2,500 attendees. Notable media coverage included Huffington Post, Los Angeles Times, CBS San Francisco (KPIX-CBS TV), 7x7 and the Sacramento Bee. This awareness and engagement effectively doubled sales for Intense Dark chocolate during the campaign.
Paid Ads,Paid Ads,Content Marketing,Other,Email Marketing,Marketing Strategy,Marketing Strategy,Paid Ads,Paid Ads,Public Relations
Food & Drink
Put your e-mail in and we'll arrange a consultation call for you
Bat Control Specialists is a pest control company located in Ontario, Canada. As we all know, Canada can have some of the most frigid winters on the planet. Due to these cold winters, bats only come around for part of the year in the summer time. This means Bat Control Specialists has a small window of opportunity every year to snatch up as many clients as possible before the season ends or one of their competitors get to the clients.
Stock Fragrance sell professional fragrance oils to DIY candle makers or soap makers etc. This audience are a very engaged audience specifically on Facebook and Pinterest, so finding the audience was easy but convincing them to spend top dollar on the best quality fragrance oils, in bulk was harder. We spent alot of time on education, building brand awareness and website traffic, we then followed up with a lead gen campaign with a lead magnet that offered free smelling samples and this made all the difference. We had an audience that was primed to convert and offering a lead that was useful to them and convinced them to buy was a win for everyone.