GoCompare.com
Gocompare.com is a financial services comparison website that provides comparison details for vehicle and home insurance and financial products. I managed a team of two digital marketing executives and I was responsible for a monthly multi-million dollar budget, integrating paid media strategies into performance marketing plans. Part of my responsibilities were managing campaigns, optimizing the funnels and reporting.
I completely restructured all paid search accounts, by reducing their size drastically, increasing their efficiency (my team was able to spend less time managing day-to-day tasks, and more time focusing on the overall strategy of their accounts), and improving the conversion rate and conversion volume, while decreasing CPCs and CPAs.
Paid Ads,Paid Ads
Finance
Put your e-mail in and we'll arrange a consultation call for you
Village Juicery was known in the Toronto area, but they were struggling to grow and cultivate a community online that would increase sales as well as notify new users about promotions and store openings. They needed someone to own their social media and email marketing, community management and ads, so that they could continue to show up online in their brand tone and voice, and reach their goal of growing 10% year over year each month.
University of Georgia, SNAP-Ed, a vital organization funded by the Georgia Department of Human Services, plays a pivotal role in providing Supplemental Nutrition Assistance Program education (SNAP-Ed) across the state. This case study delves into their collaboration with Mayple, which led to significant improvements in email engagement, content delivery, and overall outreach strategy.
Gradelink offers schools a comprehensive and user-friendly software solution, streamlining administrative tasks, improving enrollment processes, and supporting the mission of educational institutions. Despite their innovative software, Gradelink faced challenges in effectively communicating their offerings through email marketing.