GoCompare.com
Gocompare.com is a financial services comparison website that provides comparison details for vehicle and home insurance and financial products. I managed a team of two digital marketing executives and I was responsible for a monthly multi-million dollar budget, integrating paid media strategies into performance marketing plans. Part of my responsibilities were managing campaigns, optimizing the funnels and reporting.
I completely restructured all paid search accounts, by reducing their size drastically, increasing their efficiency (my team was able to spend less time managing day-to-day tasks, and more time focusing on the overall strategy of their accounts), and improving the conversion rate and conversion volume, while decreasing CPCs and CPAs.
Paid Ads,Paid Ads
Finance
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Social media Management
Social media Content
Keep existing customers and increase engagement.
Acquire new customers via social media posts, stories, and followings.
Target automotive enthusiasts who like similar pages.
SEO
Improve on page SEO, image Alt tags and meta tags.
Acquire backlinks and manage blog using keywords.
Remove duplicated content if there is any
Influencer reach out.

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Mondiale, specifically TPI, is a dynamic publication house focusing on three magazines dedicated to the live events industry. As the Events Manager and Marketing professional, A. Clarke plays a crucial role in organizing social networks, managing content, implementing email marketing strategies, and running paid ads.