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The goal was to expand acquisition campaigns to the Eastern European market. The tracking system was not working very well at that stage.
We started with just Facebook where I started with remarketing ads and have kept those going and then started running Google Ads both search and shopping with a small budget of $20 per day and now over a year later spending over $87 per day.
Client was struggling to profitably advertise their products. With tens of thousands of products, with different price points, this is an ongoing struggle.