We were surprised at the results achieved in our first month alone. These results are a testament to not just what I do well but to the BRAND ITSELF; they have such high quality items and a great reputation so all I needed to do was build that customer relationship for them and stay top-of-mind within email & SMS.


The month before we came on:


  • 17% of total ecommerce revenue from email = should be closer to 30%
  • 100% of that revenue from flows / 0% from campaigns = unhealthy reliance on automations
  • $8,487 from email marketing (per Klaviyo)
  • Stagnant list growth of less than 1%


The first month working with us:


  • 50% of total ecommerce revenue from email = more profitable revenue from their list
  • 27% of that revenue from flows / 23% from campaigns = healthier split & scalable
  • $27,976 from email marketing (per Klaviyo) = 300% growth in one month
  • List growth averaging 130 new signups weekly = scalable and predictable


Glad to help this brand share their products with more people.


Right person, right message, right time, repeat.


The Challenge

GSJ needed help maximizing their revenue potential from their email list. They wanted to free up their time from sending batch emails and automate the process for repeat purchases. Their standard automations were non-existent and all their paid media traffic that DIDN'T purchase weren't being signed up for their email list.


In addition, they wanted to maximize their inherent customer lifetime value. Each juice buyer had the potential to restock multiple times yearly and they wanted to create automations that help achieve that.


Luckily, our strategy helped them achieve all their goals within the first 30 days.


The Process

We implemented our unique S.P.A.M. Strategy that we use for every client. No, it's not spammy; it actually stands for


  1. Segmentation - finding the right person
  2. Personalization - sending them the right message
  3. Automation - automating these to launch at the right time
  4. Multiplication - repeating this process for every segment, customer & cohort


Right person, right message, right time, repeat. Using this high-level strategy for GSJ and bringing it down to eye-level, our process was implemented by:


  1. Segmenting out the best customers that generate majority of sales / engagement (80/20 rule)
  2. Personalizing the email sends to that audience using dynamic products, personalized copy, send-time optimization and other tactics that connected on a 1:1 level with each subscriber
  3. Automating those emails to send ON-DEMAND when an action is achieved - such as a cart abandon, replenishment or item view
  4. Multiplied this approach across all type of customers and within multiple campaigns and automations.





The Solution

We were surprised at the results achieved in our first month alone. These results are a testament to not just what I do well but to the BRAND ITSELF; they have such high quality items and a great reputation so all I needed to do was build that customer relationship for them and stay top-of-mind within email & SMS.


The month before we came on:


  • 17% of total ecommerce revenue from email = should be closer to 30%
  • 100% of that revenue from flows / 0% from campaigns = unhealthy reliance on automations
  • $8,487 from email marketing (per Klaviyo)
  • Stagnant list growth of less than 1%


The first month working with us:


  • 50% of total ecommerce revenue from email = more profitable revenue from their list
  • 27% of that revenue from flows / 23% from campaigns = healthier split & scalable
  • $27,976 from email marketing (per Klaviyo) = 300% growth in one month
  • List growth averaging 130 new signups weekly = scalable and predictable


Glad to help this brand share their products with more people.


Right person, right message, right time, repeat.


Skills Used

Email Marketing,SMS Marketing,Web Development

Industry

Food & Drink

Results by the numbers

See what Mayple
can do for you

Put your e-mail in and we'll arrange a consultation call for you

Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.

More Case Study

SimpleTax

The Canadian tax industry is very competitive. TurboTax and H&R Block are the giants in the space. SimpleTax came along with any innovatively easy product and fun product that challenged the status quo. The brought fun to a stale space. My job was to efficiently bring in new customers to simpletax.ca through primarily paid search, and assisted with paid social activities. It was very important the message was 'on brand' which had a more 'fun' approach than the competitors. We also had tight CPA requirements as the payment model was a 'pay what you want' or donation model.

0.6

ROAS

Prepdeck

This was a legacy account take over from an existing agency. The existing agency was not running a "test and scale" structure and things were thrown all around the account. Creatives with tons of scale and signal were left out to dry, because they were buried in the account structure.

Quinn

Prior to working with DIDO AGENCY, their profit margins were typically strong, but they weren't fully utilizing their network of previous buyers. Quinn discovered that in order to stay in touch with customers between transactions, it needed to improve its marketing efforts.

CHANEL

Large scale events and digital activation

Saunders Farm

In the heart of Munster, Ottawa, Saunders Farm stands as a 100-acre agri-tourism haven that hosts an array of community events, including festivals, weddings, Farm Camp, Haunting Season, winter festivities, and boasts the largest collection of hedge mazes in North America. As the Marketing Coordinator at Saunders Farm, the challenges of boosting engagement and optimizing their email marketing strategy loomed large. This case study delves into the farm's journey to harness their marketing potential with the assistance of Mayple.

MelioGuide

MelioGuide, a leading online provider of safe and effective osteoporosis exercise programs, encountered challenges stemming from the complexity of MailChimp. The Marketing team, responsible for all marketing and website operations, sought Mayple's expertise.

The Mad Potter

Join us on a journey into the world of small business marketing, where a unique paint-your-own pottery studio, The Mad Potter, faced challenges with their email marketing strategy. As a one-person marketing team, their Marketing Manager embarked on a quest to enhance engagement, improve metrics, and sustain growth. Discover how partnering with Mayple transformed their email marketing approach, making it more personalized and effective, ultimately leading to increased open rates and confidence in their marketing efforts. This is the story of The Mad Potter, a testament to the power of strategic collaboration with Mayple.

Omnium Circus

Omnium Circus, a nonprofit circus celebrating inclusivity and diversity, faced a rapid decline in open rates. The Founder/Executive Director sought responsiveness and platform knowledge.