We were surprised at the results achieved in our first month alone. These results are a testament to not just what I do well but to the BRAND ITSELF; they have such high quality items and a great reputation so all I needed to do was build that customer relationship for them and stay top-of-mind within email & SMS.


The month before we came on:


  • 17% of total ecommerce revenue from email = should be closer to 30%
  • 100% of that revenue from flows / 0% from campaigns = unhealthy reliance on automations
  • $8,487 from email marketing (per Klaviyo)
  • Stagnant list growth of less than 1%


The first month working with us:


  • 50% of total ecommerce revenue from email = more profitable revenue from their list
  • 27% of that revenue from flows / 23% from campaigns = healthier split & scalable
  • $27,976 from email marketing (per Klaviyo) = 300% growth in one month
  • List growth averaging 130 new signups weekly = scalable and predictable


Glad to help this brand share their products with more people.


Right person, right message, right time, repeat.


HiFlyer Digital

Mayple Vetted

agency

The Challenge

GSJ needed help maximizing their revenue potential from their email list. They wanted to free up their time from sending batch emails and automate the process for repeat purchases. Their standard automations were non-existent and all their paid media traffic that DIDN'T purchase weren't being signed up for their email list.


In addition, they wanted to maximize their inherent customer lifetime value. Each juice buyer had the potential to restock multiple times yearly and they wanted to create automations that help achieve that.


Luckily, our strategy helped them achieve all their goals within the first 30 days.


The Process

We implemented our unique S.P.A.M. Strategy that we use for every client. No, it's not spammy; it actually stands for


  1. Segmentation - finding the right person
  2. Personalization - sending them the right message
  3. Automation - automating these to launch at the right time
  4. Multiplication - repeating this process for every segment, customer & cohort


Right person, right message, right time, repeat. Using this high-level strategy for GSJ and bringing it down to eye-level, our process was implemented by:


  1. Segmenting out the best customers that generate majority of sales / engagement (80/20 rule)
  2. Personalizing the email sends to that audience using dynamic products, personalized copy, send-time optimization and other tactics that connected on a 1:1 level with each subscriber
  3. Automating those emails to send ON-DEMAND when an action is achieved - such as a cart abandon, replenishment or item view
  4. Multiplied this approach across all type of customers and within multiple campaigns and automations.





The Solution

We were surprised at the results achieved in our first month alone. These results are a testament to not just what I do well but to the BRAND ITSELF; they have such high quality items and a great reputation so all I needed to do was build that customer relationship for them and stay top-of-mind within email & SMS.


The month before we came on:


  • 17% of total ecommerce revenue from email = should be closer to 30%
  • 100% of that revenue from flows / 0% from campaigns = unhealthy reliance on automations
  • $8,487 from email marketing (per Klaviyo)
  • Stagnant list growth of less than 1%


The first month working with us:


  • 50% of total ecommerce revenue from email = more profitable revenue from their list
  • 27% of that revenue from flows / 23% from campaigns = healthier split & scalable
  • $27,976 from email marketing (per Klaviyo) = 300% growth in one month
  • List growth averaging 130 new signups weekly = scalable and predictable


Glad to help this brand share their products with more people.


Right person, right message, right time, repeat.


Skills Used

Email Marketing,SMS Marketing,Web Development

Industry

Food & Drink

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