We helped stabilize the account at their desired ROAS, focusing on the core pieces that drove purchase volume.

2
ROAS

The Challenge

Gospel Canvas had a targeted niche in the Christian community and was struggling with how to position their art products with paid media.

The Process

I did extensive customer research to identify their Unique Value Proposition and ideal customers, then set out to build their Facebook/Instagram campaigns. We tested rapidly to find the right creative/audience fits and reach their 4 ROAS goal.

The Solution

We helped stabilize the account at their desired ROAS, focusing on the core pieces that drove purchase volume.

Skills Used

Paid Ads,Paid Ads

Industry

Art & Entertainment

Results by the numbers

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More Case Study

9.5

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Inkkas

In 2012 I founded the Inkkas company (www.inkkas.com) and successfully scaled the company from zero into a multi-million dollar brand and then sold the company in 2016 to celebrity investor Marcus Lemonis. The process of launching and scaling a new Ecommerce brand from scratch was riddled with many challenges along the way. Some of the major challenges included branding, go-to-market strategy, fulfillment, sourcing, web design & development, customer acquisition, paid advertising, conversion rate optimization and more. Along with my founding team, we were able to overcome every obstacle and devise a customer acquisition strategy the led to success.

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Powtoon

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My goal was to bring people that will purchase the yearly pro plus plan, as this is the most profitable for the company in the long run.


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Good target market is also companies that want to use video to simplify their messaging.

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We take the time to build up traction through PR/Facebook/Google at low spend keeping ROAS at cash flow positive. Working closely with the founder to build amazing creative content to push as content is king.


As thing progressed we scale from $0 revenue to $100k/month today just on DTC alone (excluding retailer). Marketing spend went from $25/day to $500/day.


While in July 2021-now most brand who ran on FB/IG has issue with iOS 14.5 - we are scaling and growing due to our preparedness with the right content and marketing strategy in place to make it works.

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Northeastern University

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