Grasp studios is an online courses publisher, I help them with the marketing of their first case study that led to a seed fundraising of $2.5 million dollar.
As a part of the project we did A/B testing on what niche we should start, later on we crafted the relevant messaging, website design and the offer itself.
The course ended up reaching way beyond expectations and KPI's with $50,000 monthly ad spent while remaining profitable!!!
Course website - https://www.serialpicklercourse.com/
Paid Ads,Copywriting
Education
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As one of the world's leading news agencies, Reuters goes "back to the start, where there’s no bias and no agenda to tell the real story," thereby providing a critical service all Reuters employees deeply believed in. Yet as a small business unit in shrinking industry (Publishing) within a large company (Thomson Reuters), the news agency was severely limited in both staff and budget.
My challenge was to help grow revenue through the digital marketing channel for the news agency with only $100k-$200k budget and no staff support within the new agency.
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