Grasp studios is an online courses publisher, I help them with the marketing of their first case study that led to a seed fundraising of $2.5 million dollar.
As a part of the project we did A/B testing on what niche we should start, later on we crafted the relevant messaging, website design and the offer itself.
The course ended up reaching way beyond expectations and KPI's with $50,000 monthly ad spent while remaining profitable!!!
Course website - https://www.serialpicklercourse.com/
Paid Ads,Copywriting
Education
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Stock Fragrance sell professional fragrance oils to DIY candle makers or soap makers etc. This audience are a very engaged audience specifically on Facebook and Pinterest, so finding the audience was easy but convincing them to spend top dollar on the best quality fragrance oils, in bulk was harder. We spent alot of time on education, building brand awareness and website traffic, we then followed up with a lead gen campaign with a lead magnet that offered free smelling samples and this made all the difference. We had an audience that was primed to convert and offering a lead that was useful to them and convinced them to buy was a win for everyone.