Grasp studios is an online courses publisher, I help them with the marketing of their first case study that led to a seed fundraising of $2.5 million dollar.
As a part of the project we did A/B testing on what niche we should start, later on we crafted the relevant messaging, website design and the offer itself.
The course ended up reaching way beyond expectations and KPI's with $50,000 monthly ad spent while remaining profitable!!!
Course website - https://www.serialpicklercourse.com/
Paid Ads,Copywriting
Education
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PetO were a traditional retail brand, the third largest chain of pet supplies in Australia. They decided to launch their eCommerce store in 2019, but did not see it as a key pillar of their brand until the pandemic, which customers online, as they were unable to visit the brick-and-mortar stores.
The ROAS was great at that time, during the lockdowns, however as customers returned to stores the ROAS began to quickly decline and the customer was concerned about the profitability of the site and their marketing activity. The ROAS had dropped a peak of~800% during lockdown to only ~250% a few months later.
I joined the account to drive the account strategy and lift campaign performance.
In the dynamic world of startups and business scaling, effective marketing is paramount. The Idea Village, an organization dedicated to helping startup founders scale their businesses through a range of innovative programs, recognized the need to enhance their email marketing strategies. This case study delves into their journey of transformation with Mayple.