
"We’ve continued to triple our revenue — month over month — since we started working with Brighter Click."
<span class="ql-cursor"></span>https://www.loom.com/share/70a29a0d91214b8ca4b761ea5e8b0271?t=0
Great Wrap came to us looking to scale their business with a low AOV single SKU store. Their Facebook ad account was new, with little pixel data to help drive conversions. With a sustainability product that required education for the viewer before purchase, we knew we would need to be creative when finding ways to drive sells below a $10 CPA.
Using our strategic split testing process, along with some creative content strategies, we were able to help triple their revenue month over month. Even though their ad account was new, we began seeing results below the CPA they desired within the first 30 days.
Thanks to this increase in revenue they were able to secure more investor funding and begin scaling their product out of Australia and into the United States.
"We’ve continued to triple our revenue — month over month — since we started working with Brighter Click."
<span class="ql-cursor"></span>https://www.loom.com/share/70a29a0d91214b8ca4b761ea5e8b0271?t=0
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What’s good for the user is good for search. The biggest challenge of the SEO audit for On One Studios (and all companies) is maintaining a customer-focused approach when optimizing.
Every action in the audit must answer the question: how does this help the user on your website? Each tweak needed to embody the core drive of the company.
We came up with a human-centric SEO strategy to guide my approach. The web audit was designed to address three critical issues:
Understanding the company’s core value proposition and drive.
Great tactics mean nothing without a proper guiding strategy. Before I started any optimization, I spoke with management on what constituted the company’s core drives. By understanding their unique selling proposition, I could write copy that reflected their goals.
Addressing website architecture problems with user-centric best practices.
The website needed to make sense to customers. From URL structure to homepage navigation, I needed to make sure each click on the website made it easy to get to a sale.
Identify competitor SEO strategies to implement off-page SEO tactics.
A key pillar of getting a site to rank is the number of backlinks pointing to it. I needed to create a comprehensive, white hat backlink strategy to boost the site’s domain authority. By looking at who our competitors were linked (and linking to), I got a sense of the types of backlinks I was looking for.

Implant Ninja, an online education company, entrusted Mayple to enhance its email marketing strategies. As the customer success and operations manager overseeing email marketing, the individual faced challenges in implementing learned strategies due to limitations with Mailchimp and organizational constraints.