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"We’ve continued to triple our revenue — month over month — since we started working with Brighter Click."
<span class="ql-cursor"></span>https://www.loom.com/share/70a29a0d91214b8ca4b761ea5e8b0271?t=0
Great Wrap came to us looking to scale their business with a low AOV single SKU store. Their Facebook ad account was new, with little pixel data to help drive conversions. With a sustainability product that required education for the viewer before purchase, we knew we would need to be creative when finding ways to drive sells below a $10 CPA.
Using our strategic split testing process, along with some creative content strategies, we were able to help triple their revenue month over month. Even though their ad account was new, we began seeing results below the CPA they desired within the first 30 days.
Thanks to this increase in revenue they were able to secure more investor funding and begin scaling their product out of Australia and into the United States.
"We’ve continued to triple our revenue — month over month — since we started working with Brighter Click."
<span class="ql-cursor"></span>https://www.loom.com/share/70a29a0d91214b8ca4b761ea5e8b0271?t=0
Paid Ads,Paid Ads,Copywriting,Marketing Strategy,Branding
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During our initial analysis of the company we identified the following challenges:
The client wanted to work with top portrait photographers for their new phone campaign. This was to position themselves as the top camera phone in the industry. They had very particular requirements on the chosen photographer so finding the right person was the first challenge. The second was managing the high profile talent and the client to achieve an outcome with the content that both parties were happy with. The timeline was extremely tight, particularly for such a high profile photographer with a busy schedule. Their target was to get high PR attention.
The budget included 3 other smaller but well known photographers who also created content around the same theme. We also had a gifting portion of the campaign where I sent the phones to small semi-professional photographers to create their own portraits. This was all to create buzz in the photography industry. This all had to be done beginning to end in about a month which is very tight.
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