This resulted in decreased send volume by 40% (and spend) while increasing open rates by 25%, all without negatively impacting existing revenue.

The Challenge

Tasked with improving engagement of large inactive abandoner list of 500k+.

The Process

Through extensive campaign analysis looking at ISP level reporting by segment and cohort, I hypothesized there were populations of the list that were over/under utilized. Through A/B and deliverability testing, I proved this to be true and gave recommendations on how to adjust filters and segments to optimize user targeting.

The Solution

This resulted in decreased send volume by 40% (and spend) while increasing open rates by 25%, all without negatively impacting existing revenue.

Skills Used

Email Marketing,Other

Industry

Home & Garden

Results by the numbers

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