This resulted in decreased send volume by 40% (and spend) while increasing open rates by 25%, all without negatively impacting existing revenue.
Tasked with improving engagement of large inactive abandoner list of 500k+.
Through extensive campaign analysis looking at ISP level reporting by segment and cohort, I hypothesized there were populations of the list that were over/under utilized. Through A/B and deliverability testing, I proved this to be true and gave recommendations on how to adjust filters and segments to optimize user targeting.
This resulted in decreased send volume by 40% (and spend) while increasing open rates by 25%, all without negatively impacting existing revenue.
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The RootsTech conference is the largest genealogy conference in the world. For the first 10 years, the conference was held in Salt Lake City, UT as an in-person conference with only 40k attendees. When the pandemic hit, the challenge was how to take an in-person conference, make it virtual and expand the global footprint of the business.
Tucked away in the heart of North Carolina, the U.S. National Whitewater Center, a nonprofit organization, thrives on an unwavering commitment to fostering outdoor access for all. Their mission is as grand as it is noble: to build resilient communities through the promotion of healthy and active lifestyles, environmental stewardship, and the celebration of family and civic togetherness. The Whitewater Center understands that we all share a common genetic code compelling us to explore the great outdoors and share these experiences with others. Their approach is simple yet profound: make connecting with nature compelling and accessible, and extend an open invitation to all. This is the story of how Mayple helped revolutionize their approach to email marketing, turning it into a catalyst for more profound connections with their audience.
Mondiale, specifically TPI, is a dynamic publication house focusing on three magazines dedicated to the live events industry. As the Events Manager and Marketing professional, A. Clarke plays a crucial role in organizing social networks, managing content, implementing email marketing strategies, and running paid ads.