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We were able to scale monthly digital budget from $25,000.00 to $180,000.00 per month. This was completely both quickly and profitably while maintaining roughly a 550 ROAS for the year, with peaks of 600-700% during high season.
Upon assignment of this brand, the digital strategy consisted of only bottom of the funnel campaigns. They were only leveraging general brand awareness in the marketplace. The challenge I faced was to build a full funnel strategy that attracted new audiences to the website to ultimately convert to paying customers.
After a thorough audit of historical performance, we were able to identify what led to conversions and where insufficiencies existed within the account. We thoroughly documented all customer and visitor data, including but not limited to pixels, tags, and CRM. We then completed a gap analysis to identify where pockets of intent existed and identified high converting source audiences to build lookalike audiences.
We were able to scale monthly digital budget from $25,000.00 to $180,000.00 per month. This was completely both quickly and profitably while maintaining roughly a 550 ROAS for the year, with peaks of 600-700% during high season.
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This is a weight loss product that was entering a competitive market. Our unique challenge was being able to demonstrate that the product worked since the science behind it occurs on the inside of the stomach and we had no way of showing this in real-time.
Definition of the B2C and B2B value proposition of Sports betting and Bingos in Spain.
Definition and implementation of the Group's brands architecture
HealthyUp's founder had spent a couple of years testing consumer response to the product she had developed for menopause relief by selling primarily on Amazon. Having gathered positive feedback from a few dozen customers, she wanted to launch her own e-commerce business but was a sole proprietor with limited direct-to-consumer experience. She called on me to help her put all the foundational elements in place to position the company for growth.
Omnium Circus, a nonprofit circus celebrating inclusivity and diversity, faced a rapid decline in open rates. The Founder/Executive Director sought responsiveness and platform knowledge.
Safar Publications, an online learning platform, enlisted Mayple's help in optimizing their journeys initiative.
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The Redux Group, a real estate group in the DC area, faced challenges in consolidating audiences for improved tagging and segmentation. The Marketing Specialist overseeing events and email marketing sought assistance.
In the realm of healthcare, CareWise Solutions stands as a beacon of support. They provide The Caring Place HUB app in employee benefits packages, offering assistance to caregivers among their staff. This comprehensive app includes educational resources, virtual care providers, vetted wellness and care management apps, access to legal and life planning services, counseling, and a treasure trove of over 200 caregiving resources.
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