Household Detox Tea Brand Case Study

The Challenge

Upon assignment of this brand, the digital strategy consisted of only bottom of the funnel campaigns. They were only leveraging general brand awareness in the marketplace. The challenge I faced was to build a full funnel strategy that attracted new audiences to the website to ultimately convert to paying customers.

The Process

After a thorough audit of historical performance, we were able to identify what led to conversions and where insufficiencies existed within the account. We thoroughly documented all customer and visitor data, including but not limited to pixels, tags, and CRM. We then completed a gap analysis to identify where pockets of intent existed and identified high converting source audiences to build lookalike audiences.

The Solution

We were able to scale monthly digital budget from $25,000.00 to $180,000.00 per month. This was completely both quickly and profitably while maintaining roughly a 550 ROAS for the year, with peaks of 600-700% during high season.

Website

https://www.mayple.com

Skills Used

Paid Ads,Google Shopping,Paid Ads,Paid Ads,Email Marketing,Marketing Strategy,Paid Ads

Industry

Food & Drink

Results by the numbers

Get Started

See what Mayple
can do for you

Put your e-mail in and we'll arrange a consultation call for you

Thank you! Your submission has been received!

Oops! Something went wrong while submitting the form.

More Case Study

Escape

Develop this start-up brand online and attract a new audience to their events.

Read Case Study

0 CPL

Travel for Teens

Enhance lead conversion on website
Maintain low cost per lead
Acquire new customers
Increase visibility to new customers via online search
Target specific prospects in demographic in specific markets
Maximize marketing return on investment

Read Case Study

0.58 CPM

Meraki Mama Botanicals

Promoting any supplement on Facebook and Instagram must be done correctly or your boosted posts could be denied. With our experience, we knew exactly how to navigate the waters from the very beginning and now we are seeing growth on both platforms consistently.

Read Case Study

0.7 CPL

Hayward

Hayward is a global manufacturer and supplier of pool equipment. Their goal was to raise awareness and drive participation in their Dealer Program with pool retailers and contractors while at the same time drive consumer sales through their dealers across Canada.

Read Case Study

Roots Natural Kitchen

Roots Natural Kitchen, a fast-casual restaurant chain specializing in salad and grain bowls, faced email marketing challenges that hindered their growth and engagement. This case study delves into their collaboration with Mayple, leading to substantial enhancements in email design, audience segmentation, and overall email marketing strategy.

Read Case Study

Feedmark

‍For businesses in the ever-evolving world of e-commerce, optimizing email marketing is the key to success. Feedmark Ltd, an e-commerce company, realized the importance of enhancing their email marketing strategy to boost engagement and ensure customer trust. This case study delves into how their partnership with Mayple ushered in a new era of growth and success.

‍

Read Case Study

MelioGuide

‍MelioGuide, a leading online provider of safe and effective osteoporosis exercise programs, encountered challenges stemming from the complexity of MailChimp. The Marketing team, responsible for all marketing and website operations, sought Mayple's expertise.

Read Case Study

The Idea Village

In the dynamic world of startups and business scaling, effective marketing is paramount. The Idea Village, an organization dedicated to helping startup founders scale their businesses through a range of innovative programs, recognized the need to enhance their email marketing strategies. This case study delves into their journey of transformation with Mayple.

‍

Read Case Study