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We were able to scale monthly digital budget from $25,000.00 to $180,000.00 per month. This was completely both quickly and profitably while maintaining roughly a 550 ROAS for the year, with peaks of 600-700% during high season.
Upon assignment of this brand, the digital strategy consisted of only bottom of the funnel campaigns. They were only leveraging general brand awareness in the marketplace. The challenge I faced was to build a full funnel strategy that attracted new audiences to the website to ultimately convert to paying customers.
After a thorough audit of historical performance, we were able to identify what led to conversions and where insufficiencies existed within the account. We thoroughly documented all customer and visitor data, including but not limited to pixels, tags, and CRM. We then completed a gap analysis to identify where pockets of intent existed and identified high converting source audiences to build lookalike audiences.
We were able to scale monthly digital budget from $25,000.00 to $180,000.00 per month. This was completely both quickly and profitably while maintaining roughly a 550 ROAS for the year, with peaks of 600-700% during high season.
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As an experienced marketer in the medical supplies space, we identified many challenges during COVID within sourcing quality face masks. Once we had access to quality masks we could actually deliver, it was a big challenge to market these masks, as most channels (Google, Facebook, Amazon) were banning masks from being advertised.
Onto is establishing a new category in the 'electric car buying' space that is 'car subscriptions'. Rather than owning a car (and all associated costs), Onto offers a monthly flexible contract where all costs are included (including your charging). The challenge is that this breaks the normal assumptions of a driver and is a new way of having a car.
Our acquisition channels and ads need to explain this complex proposition into simple and easy to understand message as well as overcome the initial 'sticker shock'. Since we're all-inclusive, the monthly price is naturally higher than what consumers normally see on leasing deals.
As Head of Growth, I'm at the forefront of driving the acquisition strategy.
Sparrow is a science-based subscription service that condenses the latest science insights in a digestible and easy-to-understand manner.
At the time Sparrow was an early stage business that was searching for the right product and business model for Product Market Fit. We had to come up with a way to grow the company.
The American Printing House for the Blind faced challenges with Mailchimp set up using audiences instead of groups. The Marketing/Communications department sought Mayple's expertise.
Ready to revolutionize your marketing approach? Partner with Mayple and embark on a transformative journey toward enhanced engagement, improved metrics, and sustained growth. Contact us today to explore tailored strategies that will redefine your marketing trajectory.
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