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We were able to scale monthly digital budget from $25,000.00 to $180,000.00 per month. This was completely both quickly and profitably while maintaining roughly a 550 ROAS for the year, with peaks of 600-700% during high season.
Upon assignment of this brand, the digital strategy consisted of only bottom of the funnel campaigns. They were only leveraging general brand awareness in the marketplace. The challenge I faced was to build a full funnel strategy that attracted new audiences to the website to ultimately convert to paying customers.
After a thorough audit of historical performance, we were able to identify what led to conversions and where insufficiencies existed within the account. We thoroughly documented all customer and visitor data, including but not limited to pixels, tags, and CRM. We then completed a gap analysis to identify where pockets of intent existed and identified high converting source audiences to build lookalike audiences.
We were able to scale monthly digital budget from $25,000.00 to $180,000.00 per month. This was completely both quickly and profitably while maintaining roughly a 550 ROAS for the year, with peaks of 600-700% during high season.
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In the heart of Munster, Ottawa, Saunders Farm stands as a 100-acre agri-tourism haven that hosts an array of community events, including festivals, weddings, Farm Camp, Haunting Season, winter festivities, and boasts the largest collection of hedge mazes in North America. As the Marketing Coordinator at Saunders Farm, the challenges of boosting engagement and optimizing their email marketing strategy loomed large. This case study delves into the farm's journey to harness their marketing potential with the assistance of Mayple.
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