
Pamela had the double amount of attendees she normally has at these events with the help of ads
Pamela, the founder had to get attendees to all of her online events. She hosted both webinars and all-day seminars.
We understood Pamela's goals, made creative based on her desired outcomes and targeted people most likely to attend her virtual events.
Pamela had the double amount of attendees she normally has at these events with the help of ads
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The RootsTech conference is the largest genealogy conference in the world. For the first 10 years, the conference was held in Salt Lake City, UT as an in-person conference with only 40k attendees. When the pandemic hit, the challenge was how to take an in-person conference, make it virtual and expand the global footprint of the business.
Treasury Wine Estates is a multi-brand and multi-region wine company. I worked with the DTC business in the US to connect the consumer experience across its physical tasting room, website, subscription and phone sales channels. I was responsible for the functional roadmap for marketing and eCommerce DTC.

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