
Pamela had the double amount of attendees she normally has at these events with the help of ads
Pamela, the founder had to get attendees to all of her online events. She hosted both webinars and all-day seminars.
We understood Pamela's goals, made creative based on her desired outcomes and targeted people most likely to attend her virtual events.
Pamela had the double amount of attendees she normally has at these events with the help of ads
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The client wanted to work with top portrait photographers for their new phone campaign. This was to position themselves as the top camera phone in the industry. They had very particular requirements on the chosen photographer so finding the right person was the first challenge. The second was managing the high profile talent and the client to achieve an outcome with the content that both parties were happy with. The timeline was extremely tight, particularly for such a high profile photographer with a busy schedule. Their target was to get high PR attention.
The budget included 3 other smaller but well known photographers who also created content around the same theme. We also had a gifting portion of the campaign where I sent the phones to small semi-professional photographers to create their own portraits. This was all to create buzz in the photography industry. This all had to be done beginning to end in about a month which is very tight.

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