Initially, ROAS was 2x but after we started working on the FB account we not only increased the ROAS also scaled up the store managing 200K per month.
We were hired to scale up their business.
We optimized their existing FB account and made a strategy to scale up.
Initially, ROAS was 2x but after we started working on the FB account we not only increased the ROAS also scaled up the store managing 200K per month.
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Style & Fashion
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Branding
Belfius is one of the top 4 banks in Belgium.
They wanted to promote one of their latest product for B2C
As all Branding campaign, the challenge was to get as much Reach as possible with a limited frequency (4-5), a low CPM and a good engagement.
Another challenge is to make all Ads accepted by Facebook...which is not always easy when it comes to social issues. Product was new and wanted to challenge the former bank system... Facebook usually prevents ad content that put forward comparison between 2 products and saying one is "the best one" the former one is not "good" anymore and so....
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