Nectar USA is a brand that is primarily retail in Las Vegas. Items are priced at the gift-shoppy price, and hence is challenging to acquire customers

Make the festival known to 18 to 35 year olds.

Andrea joined Fellow as the Director of DTC eCommerce - a Series B, coffee gear startup in San Francisco. She led the eCommerce B2C business, responsible for the P&L, eCommerce marketing and website product roadmap.

When she joined, the team has experienced some success with the first year of the pandemic, due to people investing in their home coffee brew bar. The challenges she faced were: there was no eCommerce team, no growth strategy, limited resources and budget, few business processes + low cross-team cohesion.

• High competition in sports and fitness (resistance bands) in UK & USA
• Low brand awareness
• High cost per sale with very few purchases