Defining the customer acquisition model with a focus on ROAS
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Versed was in the process of new product development launched with limited stock to gauge market fit.
driving directly to product
Being a small business, one of the biggest challenges you may face is growing your awareness and brand authority, online so that your target audience makes a purchase.
At the time Clean Kiss Organics was struggling to grow its awareness and website traffic, as well as its sales. Since they were a small business and didn't have a great deal of money to invest in ads and campaigns, they wanted to focus primarily on social media marketing but needed a strategic approach to help them get the traction they wanted.
The challenge with this client was to scale the media spend whilst maintaining a ROAS above 12X.