OnePacs is a B2B company that offers healthcare SaaS. Their technology is cloud-based and allows hospitals and clinics to operate virtually. The main goals of their campaign are to generate awareness and new leads.

This client didn't have any finalized branding when I joined the team. I helped them finalize their brand ID (which they have since changed) and developed email templates based off of the guide for a cohesive member experience. They also had under cared for email flows.

The challenge for this project was that the client has never ran any ads on social and had no prior data to leverage. The client also didn't know if there was a market for his product on social.

LCI Paper benefits from a loyal consumer base, oftentimes event planners, calligraphers, and other professional roles that demand buying high-quality paper in bulk. Without a central way of engaging its audience on a regular basis, LCI Paper wasn’t fully leveraging its buying potential.