I was able to increase the brand's ROAS by 3.5x over a period of 90 days and keep this figure consistent even with platform changes (e.g. iOS 14.5). I added UTM parameters for each campaign in order to conduct deep dive analysis into where and who are customers were. This information then allowed me to create customer personas which I used to further optimize and refine for targeting purposes. The business went from doing roughly $7500 USD/per month in gross sales to $53000 USD/per month in gross sales. AOV increased by 55% and LTV of customers retained at 4%. My campaign conversions are roughly 7%.

3.5
ROAS

The Challenge

Jaunter was originally a brand focused on high quality home furniture. The business struggled with sales and getting a strong ROAS due to high AOV's and low engagement and customer interest.


The brand also lacked a variety of options for customers and was very inconsistent with it's messaging and brand positioning.

The Process

My first step was to build out a GTM strategy and customer roadmap to determine the pain points customers might experience in order to make a decision to purchase or not. I was also focused on reducing the attribution window, using various omni-channels, and creating a strong and meaningful brand message.

The Solution

I was able to increase the brand's ROAS by 3.5x over a period of 90 days and keep this figure consistent even with platform changes (e.g. iOS 14.5). I added UTM parameters for each campaign in order to conduct deep dive analysis into where and who are customers were. This information then allowed me to create customer personas which I used to further optimize and refine for targeting purposes. The business went from doing roughly $7500 USD/per month in gross sales to $53000 USD/per month in gross sales. AOV increased by 55% and LTV of customers retained at 4%. My campaign conversions are roughly 7%.

Skills Used

Paid Ads,Paid Ads,Google Shopping,Paid Ads,Paid Ads,Paid Ads,Branding,Content Marketing,CRO,Marketing Strategy,Web Development,SEO

Industry

Home & Garden

Results by the numbers

See what Mayple
can do for you

Put your e-mail in and we'll arrange a consultation call for you

Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.

More Case Study

Chanticlear Pizza

Online sales for the restaurant were low. They wanted a new website design that would increase online sales. This offered me the opportunity to flex my UX :)

Afimilk

Afimilk was about to launch a set of new apps for their automation platform, and I wrote the entire product line text by creating taglines, landing pages, PPC campaigns, website, and social media content. I worked closely with the Director of Marketing, Director of Products, and The Product Marketing Manager to develop the right tone of voice.

Edufunder

Edufunder is an online fund sourcing site for students to fund their educations.

Frothy Monkey

‍Frothy Monkey, an all-day cafe, prides itself on quality, warmth, and building relationships in neighborhoods across multiple cities. Paige, the communications coordinator, plays a pivotal role in managing written and visual content for the Frothy Monkey retail cafes.

MelioGuide

‍MelioGuide, a leading online provider of safe and effective osteoporosis exercise programs, encountered challenges stemming from the complexity of MailChimp. The Marketing team, responsible for all marketing and website operations, sought Mayple's expertise.

My Construction Payroll

In the competitive realm of construction payroll services, myconstructionpayroll (MC) found itself facing challenges in maximizing its marketing potential. Struggling with ineffective email marketing strategies and underutilized tools, the company sought a solution to elevate its engagement, metrics, and overall growth.

U.S. National Whitewater Center

Tucked away in the heart of North Carolina, the U.S. National Whitewater Center, a nonprofit organization, thrives on an unwavering commitment to fostering outdoor access for all. Their mission is as grand as it is noble: to build resilient communities through the promotion of healthy and active lifestyles, environmental stewardship, and the celebration of family and civic togetherness. The Whitewater Center understands that we all share a common genetic code compelling us to explore the great outdoors and share these experiences with others. Their approach is simple yet profound: make connecting with nature compelling and accessible, and extend an open invitation to all. This is the story of how Mayple helped revolutionize their approach to email marketing, turning it into a catalyst for more profound connections with their audience.

‍

‍

‍

‍