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I was able to increase the brand's ROAS by 3.5x over a period of 90 days and keep this figure consistent even with platform changes (e.g. iOS 14.5). I added UTM parameters for each campaign in order to conduct deep dive analysis into where and who are customers were. This information then allowed me to create customer personas which I used to further optimize and refine for targeting purposes. The business went from doing roughly $7500 USD/per month in gross sales to $53000 USD/per month in gross sales. AOV increased by 55% and LTV of customers retained at 4%. My campaign conversions are roughly 7%.
expert
Jaunter was originally a brand focused on high quality home furniture. The business struggled with sales and getting a strong ROAS due to high AOV's and low engagement and customer interest.
The brand also lacked a variety of options for customers and was very inconsistent with it's messaging and brand positioning.
My first step was to build out a GTM strategy and customer roadmap to determine the pain points customers might experience in order to make a decision to purchase or not. I was also focused on reducing the attribution window, using various omni-channels, and creating a strong and meaningful brand message.
I was able to increase the brand's ROAS by 3.5x over a period of 90 days and keep this figure consistent even with platform changes (e.g. iOS 14.5). I added UTM parameters for each campaign in order to conduct deep dive analysis into where and who are customers were. This information then allowed me to create customer personas which I used to further optimize and refine for targeting purposes. The business went from doing roughly $7500 USD/per month in gross sales to $53000 USD/per month in gross sales. AOV increased by 55% and LTV of customers retained at 4%. My campaign conversions are roughly 7%.
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Being a small business, one of the biggest challenges you may face is growing your awareness and brand authority, online so that your target audience makes a purchase.
At the time Clean Kiss Organics was struggling to grow its awareness and website traffic, as well as its sales. Since they were a small business and didn't have a great deal of money to invest in ads and campaigns, they wanted to focus primarily on social media marketing but needed a strategic approach to help them get the traction they wanted.
