I was able to increase the brand's ROAS by 3.5x over a period of 90 days and keep this figure consistent even with platform changes (e.g. iOS 14.5). I added UTM parameters for each campaign in order to conduct deep dive analysis into where and who are customers were. This information then allowed me to create customer personas which I used to further optimize and refine for targeting purposes. The business went from doing roughly $7500 USD/per month in gross sales to $53000 USD/per month in gross sales. AOV increased by 55% and LTV of customers retained at 4%. My campaign conversions are roughly 7%.

3.5
ROAS

The Challenge

Jaunter was originally a brand focused on high quality home furniture. The business struggled with sales and getting a strong ROAS due to high AOV's and low engagement and customer interest.


The brand also lacked a variety of options for customers and was very inconsistent with it's messaging and brand positioning.

The Process

My first step was to build out a GTM strategy and customer roadmap to determine the pain points customers might experience in order to make a decision to purchase or not. I was also focused on reducing the attribution window, using various omni-channels, and creating a strong and meaningful brand message.

The Solution

I was able to increase the brand's ROAS by 3.5x over a period of 90 days and keep this figure consistent even with platform changes (e.g. iOS 14.5). I added UTM parameters for each campaign in order to conduct deep dive analysis into where and who are customers were. This information then allowed me to create customer personas which I used to further optimize and refine for targeting purposes. The business went from doing roughly $7500 USD/per month in gross sales to $53000 USD/per month in gross sales. AOV increased by 55% and LTV of customers retained at 4%. My campaign conversions are roughly 7%.

Skills Used

Paid Ads,Paid Ads,Google Shopping,Paid Ads,Paid Ads,Paid Ads,Branding,Content Marketing,CRO,Marketing Strategy,Web Development,SEO

Industry

Home & Garden

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