
I was able to increase the brand's ROAS by 3.5x over a period of 90 days and keep this figure consistent even with platform changes (e.g. iOS 14.5). I added UTM parameters for each campaign in order to conduct deep dive analysis into where and who are customers were. This information then allowed me to create customer personas which I used to further optimize and refine for targeting purposes. The business went from doing roughly $7500 USD/per month in gross sales to $53000 USD/per month in gross sales. AOV increased by 55% and LTV of customers retained at 4%. My campaign conversions are roughly 7%.
Jaunter was originally a brand focused on high quality home furniture. The business struggled with sales and getting a strong ROAS due to high AOV's and low engagement and customer interest.
The brand also lacked a variety of options for customers and was very inconsistent with it's messaging and brand positioning.
My first step was to build out a GTM strategy and customer roadmap to determine the pain points customers might experience in order to make a decision to purchase or not. I was also focused on reducing the attribution window, using various omni-channels, and creating a strong and meaningful brand message.
I was able to increase the brand's ROAS by 3.5x over a period of 90 days and keep this figure consistent even with platform changes (e.g. iOS 14.5). I added UTM parameters for each campaign in order to conduct deep dive analysis into where and who are customers were. This information then allowed me to create customer personas which I used to further optimize and refine for targeting purposes. The business went from doing roughly $7500 USD/per month in gross sales to $53000 USD/per month in gross sales. AOV increased by 55% and LTV of customers retained at 4%. My campaign conversions are roughly 7%.
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Calian is a large B2B/B2G professional services company, publicly traded on the Toronto Stock Exchange. When I started with Calian in early 2019, they had a Drupal 7 website that had been somewhat neglected and had technical issues, and the design and content were overall unimpressive, and not representative of a strong brand with an umbrella of highly specialized solutions. They were also lacking a social media strategy, appropriate analytics tracking, marketing automation and a modern CRM solution.
Woulvestuff reached out to us because they were trying to find a better way to use their existing chatbot. The store had a chatbot referring customers to the website from Facebook and inviting people to join a mailing list, according to the client, that list is responsible for 40% of the sites income.
the main challenge was that the client wanted to use the same chatbot for the website and Facebook, we had to do something that will provide a reason for new and returned users to engage with the chatbot and give their emails to join the community.

Gradelink offers schools a comprehensive and user-friendly software solution, streamlining administrative tasks, improving enrollment processes, and supporting the mission of educational institutions. Despite their innovative software, Gradelink faced challenges in effectively communicating their offerings through email marketing.