StandWithUs (SWU) is an international and non-partisan Israel education organization that inspires and educates people of all ages and backgrounds, challenges misinformation and fights antisemitism.

SWU empowers and energizes students and communities with leadership training and educational programs on hundreds of college campuses, high schools, and middle schools. SWU informs through social media, print and digital materials, films, weekly newsletters and missions to Israel.

We help Stand with us to be one of the most evolve and digital driven Non-Profits in the world!

Analysing, advertising and social media management to many projects within standwithus.

Peter Pauper Press wanted to establish their own ecommerce presence without damaging the Amazon revenue stream they had already developed for their catalog of books, journals and stationery gifts. Finding the right audience and differentiating the product offering for searchers truly interested in premium paper goods were challenges I needed to overcome in order to deliver profitable campaigns.

Education is a dynamic industry, I have had very specific goals with tight turn arounds. The challenge most often faced are that of prioritizing KPIS for different programs when there are hundreds of programs.

We had a lot of different changes on their website throughout the time working together & it was a struggle to keep a steady conversion rate optimization for them. We were able to get some really good campaigns that stayed over 2X ROAS and .79X was profitable for them!