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Best performing months - January and February
This was the most successful period because they paused for Chinese New Year and sales dropped off on the baby water mat. Additionally, their struggled with the account being disabled and then significantly reduced their budget to $8/day by April.
The challenge was to build this store from the ground up. It was a brand new dropshipping store when advertising was handed to me. I needed to select a product, ensure the copy was well-written, and develop the ad copy, creatives, and audiences.
Since this was a brand new dropshipping store. I researched and found a product that was likely to sell well.
I wrote the product copy to optimize it for paid ads. Then ad copy, images, and videos were designed to grab attention. All poor-performing ads and ad sets were paused to improve cost per purchase.
Best performing months - January and February
This was the most successful period because they paused for Chinese New Year and sales dropped off on the baby water mat. Additionally, their struggled with the account being disabled and then significantly reduced their budget to $8/day by April.
Paid Ads,Paid Ads,Marketing Strategy,Web Development,Copywriting
Baby
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Newsflare were looking to drive signups and contributors of their platform by predictable, scalably and repeatably by investing in paid media.
The brand was struggling to improve the ROAS of their online store above 300%, after getting a taste of 800 - 900% during the pandemic, when people being stuck at home all day every day was beneficial to a brand like theirs. The brand was already familiar to consumers who were used to seeing it at stores like Harvey Norman and Kmart, but now could no longer shop at those stores. Another challenge was not being able to offer discounts on their products deeper than the stockist retailer were offering.
The target ROAS was 500 - 600%. The channels they were using were Facebook/Instagram Ads and Google Ads. Facebook was an area of concern as they did not see consistent returns there, although the channel very well during lockdowns.
With the pandemic striking, Bloc Shop, one of Quebec's main climbing spots, had to diversify. Their in-person boutique had a lot of choices, as their climbing shoes offering is one of the best in Canada. However, their online store was not generating a lot of conversions.
They came to us for Google, Facebook and Instagram Ads.
In this enlightening case study, we embark on a journey with Crafting Jeannie, a dynamic provider of printable products tailored to early education. Crafting Jeannie sought to revolutionize their email marketing strategy through a strategic partnership with Mayple, a pioneering marketing management platform. By leveraging Mayple's expertise, Crafting Jeannie tackled critical challenges, rejuvenated their email marketing practices, and achieved impressive results. This case study highlights substantial improvements in KPIs, particularly in open rates and click rates.
In the dynamic world of startups and business scaling, effective marketing is paramount. The Idea Village, an organization dedicated to helping startup founders scale their businesses through a range of innovative programs, recognized the need to enhance their email marketing strategies. This case study delves into their journey of transformation with Mayple.
In the bustling world of remote work and corporate travel, Anyplace, a provider of flexible-term furnished apartment rentals, seeks to stand out. Their mission is clear: provide quality accommodations equipped with reliable, gigabit-speed internet for remote workers, corporate travelers, and creatives. Email marketing plays a crucial role in building trust and credibility with their audience, helping them convert subscribers into loyal customers.
Gradelink offers schools a comprehensive and user-friendly software solution, streamlining administrative tasks, improving enrollment processes, and supporting the mission of educational institutions. Despite their innovative software, Gradelink faced challenges in effectively communicating their offerings through email marketing.
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