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Best performing months - January and February
This was the most successful period because they paused for Chinese New Year and sales dropped off on the baby water mat. Additionally, their struggled with the account being disabled and then significantly reduced their budget to $8/day by April.
The challenge was to build this store from the ground up. It was a brand new dropshipping store when advertising was handed to me. I needed to select a product, ensure the copy was well-written, and develop the ad copy, creatives, and audiences.
Since this was a brand new dropshipping store. I researched and found a product that was likely to sell well.
I wrote the product copy to optimize it for paid ads. Then ad copy, images, and videos were designed to grab attention. All poor-performing ads and ad sets were paused to improve cost per purchase.
Best performing months - January and February
This was the most successful period because they paused for Chinese New Year and sales dropped off on the baby water mat. Additionally, their struggled with the account being disabled and then significantly reduced their budget to $8/day by April.
Paid Ads,Paid Ads,Marketing Strategy,Web Development,Copywriting
Baby
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TechIS is a fantastic company that offers coding bootcamps online, completely remotely.
We had the challenge of almost halving their CPA (meetings booked) in a US-only campaign structure.
Having limited access to the process and infrastructure this was almost entirely down to us to increase campaign efficiency, curate content and optimise ads.
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