
Best performing months - January and February
This was the most successful period because they paused for Chinese New Year and sales dropped off on the baby water mat. Additionally, their struggled with the account being disabled and then significantly reduced their budget to $8/day by April.
The challenge was to build this store from the ground up. It was a brand new dropshipping store when advertising was handed to me. I needed to select a product, ensure the copy was well-written, and develop the ad copy, creatives, and audiences.
Since this was a brand new dropshipping store. I researched and found a product that was likely to sell well.
I wrote the product copy to optimize it for paid ads. Then ad copy, images, and videos were designed to grab attention. All poor-performing ads and ad sets were paused to improve cost per purchase.
Best performing months - January and February
This was the most successful period because they paused for Chinese New Year and sales dropped off on the baby water mat. Additionally, their struggled with the account being disabled and then significantly reduced their budget to $8/day by April.
Paid Ads,Paid Ads,Marketing Strategy,Web Development,Copywriting
Baby
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ZF Friedrichshafen is a world leader in the manufacture and supply of components to the automotive industry. The company employs 147,000+ people and has an annual turnover of 36.52 billion Euro's.
As an agency our role was to target the aftermarket (mechanics, installers and distributors) through multiple B2B campaigns across YouTube and Google Ads, as well as SEO over a period of at least five years.

In the heart of Munster, Ottawa, Saunders Farm stands as a 100-acre agri-tourism haven that hosts an array of community events, including festivals, weddings, Farm Camp, Haunting Season, winter festivities, and boasts the largest collection of hedge mazes in North America. As the Marketing Coordinator at Saunders Farm, the challenges of boosting engagement and optimizing their email marketing strategy loomed large. This case study delves into the farm's journey to harness their marketing potential with the assistance of Mayple.