Managed a budget of $30,000/month, and achieve a consistent average ROA of 2X. We went from $0/month to $60k/month of gross revenue in a matter of 1 month.
agency
The brand started from 0. No website, no social pages. The initial challenge was to get everything up and running and building trust with customers.
I helped with everything a-z: building the website, the funnels, its social pages, email marketing, getting influencers to promote their product and creating attractive offers.
The strategies that I used were running special offers and unique angles via Facebook, Instagram and TikTok ads. I used the influencer marketing content for website credibility and retargeting campaigns.
Managed a budget of $30,000/month, and achieve a consistent average ROA of 2X. We went from $0/month to $60k/month of gross revenue in a matter of 1 month.
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As one of the world's leading news agencies, Reuters goes "back to the start, where there’s no bias and no agenda to tell the real story," thereby providing a critical service all Reuters employees deeply believed in. Yet as a small business unit in shrinking industry (Publishing) within a large company (Thomson Reuters), the news agency was severely limited in both staff and budget.
My challenge was to help grow revenue through the digital marketing channel for the news agency with only $100k-$200k budget and no staff support within the new agency.