With the implementation of a cleaner keyword and shopping structure, we improved efficiencies whilst growing performance. Seeing a 45% increase in traffic, whilst both Profit increased by 116% and ROI by 30%.
I took on this contract a few weeks prior to the UK lockdown. Working with their in-house PPC team we were able to navigate the challenging period and achieve record-breaking performance. Throughout we were still able to continue with a scaled plan of testing, restructuring and continued drive for efficiencies. Additionally, we expanded the team by 4 people too!
With the implementation of a cleaner keyword and shopping structure, we improved efficiencies whilst growing performance. Seeing a 45% increase in traffic, whilst both Profit increased by 116% and ROI by 30%.
Paid Ads,Google Shopping,Apple Optimization,Paid Ads,Marketing Strategy,Paid Ads
Electronics
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