
With the implementation of a cleaner keyword and shopping structure, we improved efficiencies whilst growing performance. Seeing a 45% increase in traffic, whilst both Profit increased by 116% and ROI by 30%.
I took on this contract a few weeks prior to the UK lockdown. Working with their in-house PPC team we were able to navigate the challenging period and achieve record-breaking performance. Throughout we were still able to continue with a scaled plan of testing, restructuring and continued drive for efficiencies. Additionally, we expanded the team by 4 people too!
With the implementation of a cleaner keyword and shopping structure, we improved efficiencies whilst growing performance. Seeing a 45% increase in traffic, whilst both Profit increased by 116% and ROI by 30%.
Paid Ads,Google Shopping,Apple Optimization,Paid Ads,Marketing Strategy,Paid Ads
Electronics
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This account was struggling with shopping before we took over, but once we got the feed cleaned up and a better structure in place, we were able to scale shopping revenue by over 5000% YOY. We were also able to improve the account's overall ROAS by over 60% YOY. This had a huge impact on their business and ultimately allowed them to grow more.
The first product we decided to focus on was Capabunga. Capabunga is a wine stopper invented by two veterans of the wine industry. The challenge was a low product price point, so we decided to do a bundle set to raise the AOV and create a separate landing page. Before iOS changes, we were able to hit our goal of a 2.2 ROAS on our Facebook campaigns. We've since decided to focus on another product they're getting ready for launch called the Market Tote.
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