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With the implementation of a cleaner keyword and shopping structure, we improved efficiencies whilst growing performance. Seeing a 45% increase in traffic, whilst both Profit increased by 116% and ROI by 30%.
I took on this contract a few weeks prior to the UK lockdown. Working with their in-house PPC team we were able to navigate the challenging period and achieve record-breaking performance. Throughout we were still able to continue with a scaled plan of testing, restructuring and continued drive for efficiencies. Additionally, we expanded the team by 4 people too!
With the implementation of a cleaner keyword and shopping structure, we improved efficiencies whilst growing performance. Seeing a 45% increase in traffic, whilst both Profit increased by 116% and ROI by 30%.
Paid Ads,Google Shopping,Apple Optimization,Paid Ads,Marketing Strategy,Paid Ads
Electronics
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As a new brand in the fashion basics industry, it was paramount to consistently post original, unique content.
The Challenge
Prior to working with Diogenes Solutions, the team at Gakken focused their efforts on Amazon Marketing with no Success usually just opting for automatic Amazon PPC campaigns that were costly and not profitable.
To position itself as a Top selling children’s book company, Gakken would have to prioritize targeted manual PPC campaigns. They would need to focus on ASIN targeting competitor products. Book targeting needs to be conservative in bidding and hyper targeted.
The Gakken team sought me out as the right person to take on the challenge.
The goal was to refine Gakkens PPC targeting with manual Selection, identify high-impact keywords, Categories and Products as well as display ads to fill topic gaps throughout the funnel, and ultimately, grow traffic and conversions.
Omnium Circus, a nonprofit circus celebrating inclusivity and diversity, faced a rapid decline in open rates. The Founder/Executive Director sought responsiveness and platform knowledge.
Global Edge Markets operates at the intersection of business and digital marketing consulting in the bustling environment of New York. As a project manager, Daria plays a crucial role in orchestrating projects and closely collaborating with the business development department.
In the bustling world of remote work and corporate travel, Anyplace, a provider of flexible-term furnished apartment rentals, seeks to stand out. Their mission is clear: provide quality accommodations equipped with reliable, gigabit-speed internet for remote workers, corporate travelers, and creatives. Email marketing plays a crucial role in building trust and credibility with their audience, helping them convert subscribers into loyal customers.
Frothy Monkey, an all-day cafe, prides itself on quality, warmth, and building relationships in neighborhoods across multiple cities. Paige, the communications coordinator, plays a pivotal role in managing written and visual content for the Frothy Monkey retail cafes.
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