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With the implementation of a cleaner keyword and shopping structure, we improved efficiencies whilst growing performance. Seeing a 45% increase in traffic, whilst both Profit increased by 116% and ROI by 30%.
I took on this contract a few weeks prior to the UK lockdown. Working with their in-house PPC team we were able to navigate the challenging period and achieve record-breaking performance. Throughout we were still able to continue with a scaled plan of testing, restructuring and continued drive for efficiencies. Additionally, we expanded the team by 4 people too!
With the implementation of a cleaner keyword and shopping structure, we improved efficiencies whilst growing performance. Seeing a 45% increase in traffic, whilst both Profit increased by 116% and ROI by 30%.
Paid Ads,Google Shopping,Apple Optimization,Paid Ads,Marketing Strategy,Paid Ads
Electronics
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When Andrea joined ANZ's online sales team, the home loans section of the website was unengaging and decreasing SEO effectiveness, on an out-of-date content management system that was ready for decommissioning.
The business desire was to migrate the website to Adobe Experience Manager and deploy a personalization test/learn program, starting with this redesign.
The goals, therefore, were to:
They wanted to have a landing page for one of their event and an improvement of their website
The client had two sites that had very few content pieces, and needed consistent links build to compete in their market. Unfortunately, they didn't have a huge budget, so they needed a team that could focus on the things that truly move the needle.
In the world of travel, YOLLO Group Services, Inc. stands as a leading travel agency, specializing in all-inclusive packages for events such as Essence Festival, Urban Fiesta, and NBA All-Star. These packages not only provide access to the hottest events but also offer excursions, party passes, drink specials, and an abundance of fun. As a Manager at YOLLO Group Services, the challenges of email marketing were a roadblock to unlocking their marketing potential. This case study delves into YOLLO Group Services' partnership with Mayple and the transformation that ensued.
In the realm of healthcare, CareWise Solutions stands as a beacon of support. They provide The Caring Place HUB app in employee benefits packages, offering assistance to caregivers among their staff. This comprehensive app includes educational resources, virtual care providers, vetted wellness and care management apps, access to legal and life planning services, counseling, and a treasure trove of over 200 caregiving resources.
Wise Line Tools, a power tool retailer, faced challenges with web sales and marketing. The responsible individual sought Mayple's assistance.
Gradelink offers schools a comprehensive and user-friendly software solution, streamlining administrative tasks, improving enrollment processes, and supporting the mission of educational institutions. Despite their innovative software, Gradelink faced challenges in effectively communicating their offerings through email marketing.
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