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The results were fast and furious for JP. Within the first 90 days, I was able to achieve:
After a full year, they experienced a 530% increase in revenue year over year and unlocked 32% of their revenue from email & SMS. Although not measured by our team, the brand was also able to reduce their ad spend and refocus their paid budget on higher ROI ad and media initiatives, resulting in a stronger acquisition strategy. They're in a very exciting place for the first time in years!
JudaicaPlace.com, a multi-million books & Judaica retailer, suffered from an underperforming email & SMS program, unable to break free from generating 1% to 2% of total revenue from their list. Having relied on paid media to drive the business, they needed help breaking from from margin-reducing ad spend, low ROI customers and one-and-done buyers.
I started by onboarding JP into an ESP that was suited for ecommerce (Klaviyo), enabling their brand to unlock more data, personalization and automation without a major increase to their budget.
Next, I implemented my unique email & SMS strategy that focuses on four key pillars:
I rolled this strategy out through a monthly campaign calendar, customer lifecycle journeys and pre- and post-purchase workflows.
Finally, I implemented a complete 12-month roadmap that ensured they were constantly moving forward on new email & SMS initiatives and opportunities.
The results were fast and furious for JP. Within the first 90 days, I was able to achieve:
After a full year, they experienced a 530% increase in revenue year over year and unlocked 32% of their revenue from email & SMS. Although not measured by our team, the brand was also able to reduce their ad spend and refocus their paid budget on higher ROI ad and media initiatives, resulting in a stronger acquisition strategy. They're in a very exciting place for the first time in years!
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Vaughtons and parent company WH Darby’s are a 200 year old business operating in Birmingham’s (England) world famous jewellery quarter. Manufacturers of handmade insignia, specialising in products such as Jewels, Medals, Chains of Office, Lapel Badges, Cufflinks and much more. During their prod history they have made Olympic medals, the FA Cup, and have had commissions from several royal families.
In 2021 Vaughtons approach Delta with a challenge.
In recent years the business had diversified and created new revenue streams. This strategy had produced good results but also meant the business had lost focus and it’s brand identity had been diluted. Up against an increasingly competitive market, offering ever more specialised services and products Vaughtons understood that they need to evolve the business if they were to successfully see off the competition and build for the future.
The challenge, EFTI’s reputation is mostly known within the industry as a top level education center in Madrid, highly valued but mostly off-line. Over the years several small schools appeared in the digital context and captured the digital market quota leaving EFTI with low digital impact. The challenge was to position LIBREE’s digital platform as a new player in the online course sector and as a top player in the online visual art education.
Goals:
● To increase phone calls and form submissions from the New Jersey/Pennsylvania areas.
● To increase the number of users searching for “kel tren” by name.
● To improve the ranking for “near me” searches such as “water softening company near me”.
V2 Hospitality, a Marketing Consultancy, sought Mayple's expertise to address time constraints and allocate efforts efficiently. As the founder overseeing marketing responsibilities, the challenge lay in optimizing strategies for maximum impact within the limited time available.
MelioGuide, a leading online provider of safe and effective osteoporosis exercise programs, encountered challenges stemming from the complexity of MailChimp. The Marketing team, responsible for all marketing and website operations, sought Mayple's expertise.
University of Georgia, SNAP-Ed, a vital organization funded by the Georgia Department of Human Services, plays a pivotal role in providing Supplemental Nutrition Assistance Program education (SNAP-Ed) across the state. This case study delves into their collaboration with Mayple, which led to significant improvements in email engagement, content delivery, and overall outreach strategy.
Blue Coffee Box, a subscription box coffee service, faced challenges in cleaning up dead emails, setting up journeys, and selecting relevant customers. The full admin behind the scenes sought Mayple's assistance.
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