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The results were fast and furious for JP. Within the first 90 days, I was able to achieve:
After a full year, they experienced a 530% increase in revenue year over year and unlocked 32% of their revenue from email & SMS. Although not measured by our team, the brand was also able to reduce their ad spend and refocus their paid budget on higher ROI ad and media initiatives, resulting in a stronger acquisition strategy. They're in a very exciting place for the first time in years!
JudaicaPlace.com, a multi-million books & Judaica retailer, suffered from an underperforming email & SMS program, unable to break free from generating 1% to 2% of total revenue from their list. Having relied on paid media to drive the business, they needed help breaking from from margin-reducing ad spend, low ROI customers and one-and-done buyers.
I started by onboarding JP into an ESP that was suited for ecommerce (Klaviyo), enabling their brand to unlock more data, personalization and automation without a major increase to their budget.
Next, I implemented my unique email & SMS strategy that focuses on four key pillars:
I rolled this strategy out through a monthly campaign calendar, customer lifecycle journeys and pre- and post-purchase workflows.
Finally, I implemented a complete 12-month roadmap that ensured they were constantly moving forward on new email & SMS initiatives and opportunities.
The results were fast and furious for JP. Within the first 90 days, I was able to achieve:
After a full year, they experienced a 530% increase in revenue year over year and unlocked 32% of their revenue from email & SMS. Although not measured by our team, the brand was also able to reduce their ad spend and refocus their paid budget on higher ROI ad and media initiatives, resulting in a stronger acquisition strategy. They're in a very exciting place for the first time in years!
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StandWithUs (SWU) is an international and non-partisan Israel education organization that inspires and educates people of all ages and backgrounds, challenges misinformation and fights antisemitism.
SWU empowers and energizes students and communities with leadership training and educational programs on hundreds of college campuses, high schools, and middle schools. SWU informs through social media, print and digital materials, films, weekly newsletters and missions to Israel.
We help Stand with us to be one of the most evolve and digital driven Non-Profits in the world!
Analysing, advertising and social media management to many projects within standwithus.
Omnium Circus, a nonprofit circus celebrating inclusivity and diversity, faced a rapid decline in open rates. The Founder/Executive Director sought responsiveness and platform knowledge.
The Northeastern University Off-Campus Engagement and Support office plays a vital role in assisting NU students during the apartment search process, providing valuable insights into renter's rights, and offering support through available resources. Their communication channels, including newsletters, emails, and social media, are key to connecting with students effectively.
Implant Ninja, an online education company, entrusted Mayple to enhance its email marketing strategies. As the customer success and operations manager overseeing email marketing, the individual faced challenges in implementing learned strategies due to limitations with Mailchimp and organizational constraints.
In this enlightening case study, we embark on a journey with Crafting Jeannie, a dynamic provider of printable products tailored to early education. Crafting Jeannie sought to revolutionize their email marketing strategy through a strategic partnership with Mayple, a pioneering marketing management platform. By leveraging Mayple's expertise, Crafting Jeannie tackled critical challenges, rejuvenated their email marketing practices, and achieved impressive results. This case study highlights substantial improvements in KPIs, particularly in open rates and click rates.
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