The results were fast and furious for JP. Within the first 90 days, I was able to achieve:


  • 28% of revenue from their email & SMS program (formerly 2%)
  • 270% revenue increase year over year from email
  • 8x increase in click rates
  • 40% increase in conversion rates
  • 70% increase in AOV from email
  • 12% decrease in unsubscribes


After a full year, they experienced a 530% increase in revenue year over year and unlocked 32% of their revenue from email & SMS. Although not measured by our team, the brand was also able to reduce their ad spend and refocus their paid budget on higher ROI ad and media initiatives, resulting in a stronger acquisition strategy. They're in a very exciting place for the first time in years!

HiFlyer Digital

Mayple Vetted

agency

The Challenge

JudaicaPlace.com, a multi-million books & Judaica retailer, suffered from an underperforming email & SMS program, unable to break free from generating 1% to 2% of total revenue from their list. Having relied on paid media to drive the business, they needed help breaking from from margin-reducing ad spend, low ROI customers and one-and-done buyers.

The Process

I started by onboarding JP into an ESP that was suited for ecommerce (Klaviyo), enabling their brand to unlock more data, personalization and automation without a major increase to their budget.


Next, I implemented my unique email & SMS strategy that focuses on four key pillars:


  1. Segmentation - finding the right person
  2. Personalization - sending them the right message
  3. Automation - automating the message at the right time
  4. Multiplication - scaling this process for different customers, products and initiatives


I rolled this strategy out through a monthly campaign calendar, customer lifecycle journeys and pre- and post-purchase workflows.


Finally, I implemented a complete 12-month roadmap that ensured they were constantly moving forward on new email & SMS initiatives and opportunities.



The Solution

The results were fast and furious for JP. Within the first 90 days, I was able to achieve:


  • 28% of revenue from their email & SMS program (formerly 2%)
  • 270% revenue increase year over year from email
  • 8x increase in click rates
  • 40% increase in conversion rates
  • 70% increase in AOV from email
  • 12% decrease in unsubscribes


After a full year, they experienced a 530% increase in revenue year over year and unlocked 32% of their revenue from email & SMS. Although not measured by our team, the brand was also able to reduce their ad spend and refocus their paid budget on higher ROI ad and media initiatives, resulting in a stronger acquisition strategy. They're in a very exciting place for the first time in years!

Skills Used

Email Marketing

Industry

Art & Entertainment

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