The results were fast and furious for JP. Within the first 90 days, I was able to achieve:


  • 28% of revenue from their email & SMS program (formerly 2%)
  • 270% revenue increase year over year from email
  • 8x increase in click rates
  • 40% increase in conversion rates
  • 70% increase in AOV from email
  • 12% decrease in unsubscribes


After a full year, they experienced a 530% increase in revenue year over year and unlocked 32% of their revenue from email & SMS. Although not measured by our team, the brand was also able to reduce their ad spend and refocus their paid budget on higher ROI ad and media initiatives, resulting in a stronger acquisition strategy. They're in a very exciting place for the first time in years!

The Challenge

JudaicaPlace.com, a multi-million books & Judaica retailer, suffered from an underperforming email & SMS program, unable to break free from generating 1% to 2% of total revenue from their list. Having relied on paid media to drive the business, they needed help breaking from from margin-reducing ad spend, low ROI customers and one-and-done buyers.

The Process

I started by onboarding JP into an ESP that was suited for ecommerce (Klaviyo), enabling their brand to unlock more data, personalization and automation without a major increase to their budget.


Next, I implemented my unique email & SMS strategy that focuses on four key pillars:


  1. Segmentation - finding the right person
  2. Personalization - sending them the right message
  3. Automation - automating the message at the right time
  4. Multiplication - scaling this process for different customers, products and initiatives


I rolled this strategy out through a monthly campaign calendar, customer lifecycle journeys and pre- and post-purchase workflows.


Finally, I implemented a complete 12-month roadmap that ensured they were constantly moving forward on new email & SMS initiatives and opportunities.



The Solution

The results were fast and furious for JP. Within the first 90 days, I was able to achieve:


  • 28% of revenue from their email & SMS program (formerly 2%)
  • 270% revenue increase year over year from email
  • 8x increase in click rates
  • 40% increase in conversion rates
  • 70% increase in AOV from email
  • 12% decrease in unsubscribes


After a full year, they experienced a 530% increase in revenue year over year and unlocked 32% of their revenue from email & SMS. Although not measured by our team, the brand was also able to reduce their ad spend and refocus their paid budget on higher ROI ad and media initiatives, resulting in a stronger acquisition strategy. They're in a very exciting place for the first time in years!

Skills Used

Email Marketing

Industry

Art & Entertainment

Results by the numbers

See what Mayple
can do for you

Put your e-mail in and we'll arrange a consultation call for you

Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.

More Case Study

0.34

ROAS

Premier Food Safety

This client is a food card and food manager course and testing provider. They help restaurant employees and managers gain the proper credentials they need to follow state and city guidelines. They offer both online and in-person classes and testing.


We faced several challenges.


  • They target restaurant employees and we were in the middle of a pandemic
  • The user experience of the website was not optimal
  • We were unable to track adds to cart, abandoned carts or anyone who started the purchase without completing it.


Our goals were to increase the number of sales and raise revenue while decreasing their CPA and CPC.

0.12

ROAS

L9 Sports

Incremental growth YoY in a very competitive market.

0.25

CPM

Bridge X Funding

Converting the language of hard money lending into visually appealing posts and eblasts.

1.7

CPO

Aquatiere

Aquateire came to me with an issue, due to the current economic climate in the UK their sales were down 50% from the previous year.

Wise Lines

Wise Line Tools, a power tool retailer, faced challenges with web sales and marketing. The responsible individual sought Mayple's assistance.

Blue Coffee Box

Blue Coffee Box, a subscription box coffee service, faced challenges in cleaning up dead emails, setting up journeys, and selecting relevant customers. The full admin behind the scenes sought Mayple's assistance.

Direct Textile Store

Discover how Direct Textile Store, a leading online wholesaler catering to the healthcare and hospitality industries, unlocked the full potential of their email marketing with the strategic partnership of Mayple. This case study unveils the challenges faced, the impactful collaboration with Mayple, and the transformation that ensued.

U.S. National Whitewater Center

Tucked away in the heart of North Carolina, the U.S. National Whitewater Center, a nonprofit organization, thrives on an unwavering commitment to fostering outdoor access for all. Their mission is as grand as it is noble: to build resilient communities through the promotion of healthy and active lifestyles, environmental stewardship, and the celebration of family and civic togetherness. The Whitewater Center understands that we all share a common genetic code compelling us to explore the great outdoors and share these experiences with others. Their approach is simple yet profound: make connecting with nature compelling and accessible, and extend an open invitation to all. This is the story of how Mayple helped revolutionize their approach to email marketing, turning it into a catalyst for more profound connections with their audience.