The results were fast and furious for JP. Within the first 90 days, I was able to achieve:
After a full year, they experienced a 530% increase in revenue year over year and unlocked 32% of their revenue from email & SMS. Although not measured by our team, the brand was also able to reduce their ad spend and refocus their paid budget on higher ROI ad and media initiatives, resulting in a stronger acquisition strategy. They're in a very exciting place for the first time in years!
JudaicaPlace.com, a multi-million books & Judaica retailer, suffered from an underperforming email & SMS program, unable to break free from generating 1% to 2% of total revenue from their list. Having relied on paid media to drive the business, they needed help breaking from from margin-reducing ad spend, low ROI customers and one-and-done buyers.
I started by onboarding JP into an ESP that was suited for ecommerce (Klaviyo), enabling their brand to unlock more data, personalization and automation without a major increase to their budget.
Next, I implemented my unique email & SMS strategy that focuses on four key pillars:
I rolled this strategy out through a monthly campaign calendar, customer lifecycle journeys and pre- and post-purchase workflows.
Finally, I implemented a complete 12-month roadmap that ensured they were constantly moving forward on new email & SMS initiatives and opportunities.
The results were fast and furious for JP. Within the first 90 days, I was able to achieve:
After a full year, they experienced a 530% increase in revenue year over year and unlocked 32% of their revenue from email & SMS. Although not measured by our team, the brand was also able to reduce their ad spend and refocus their paid budget on higher ROI ad and media initiatives, resulting in a stronger acquisition strategy. They're in a very exciting place for the first time in years!
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This client is a food card and food manager course and testing provider. They help restaurant employees and managers gain the proper credentials they need to follow state and city guidelines. They offer both online and in-person classes and testing.
We faced several challenges.
Our goals were to increase the number of sales and raise revenue while decreasing their CPA and CPC.
Discover how Direct Textile Store, a leading online wholesaler catering to the healthcare and hospitality industries, unlocked the full potential of their email marketing with the strategic partnership of Mayple. This case study unveils the challenges faced, the impactful collaboration with Mayple, and the transformation that ensued.
Tucked away in the heart of North Carolina, the U.S. National Whitewater Center, a nonprofit organization, thrives on an unwavering commitment to fostering outdoor access for all. Their mission is as grand as it is noble: to build resilient communities through the promotion of healthy and active lifestyles, environmental stewardship, and the celebration of family and civic togetherness. The Whitewater Center understands that we all share a common genetic code compelling us to explore the great outdoors and share these experiences with others. Their approach is simple yet profound: make connecting with nature compelling and accessible, and extend an open invitation to all. This is the story of how Mayple helped revolutionize their approach to email marketing, turning it into a catalyst for more profound connections with their audience.