The results were fast and furious for JP. Within the first 90 days, I was able to achieve:
After a full year, they experienced a 530% increase in revenue year over year and unlocked 32% of their revenue from email & SMS. Although not measured by our team, the brand was also able to reduce their ad spend and refocus their paid budget on higher ROI ad and media initiatives, resulting in a stronger acquisition strategy. They're in a very exciting place for the first time in years!
agency
JudaicaPlace.com, a multi-million books & Judaica retailer, suffered from an underperforming email & SMS program, unable to break free from generating 1% to 2% of total revenue from their list. Having relied on paid media to drive the business, they needed help breaking from from margin-reducing ad spend, low ROI customers and one-and-done buyers.
I started by onboarding JP into an ESP that was suited for ecommerce (Klaviyo), enabling their brand to unlock more data, personalization and automation without a major increase to their budget.
Next, I implemented my unique email & SMS strategy that focuses on four key pillars:
I rolled this strategy out through a monthly campaign calendar, customer lifecycle journeys and pre- and post-purchase workflows.
Finally, I implemented a complete 12-month roadmap that ensured they were constantly moving forward on new email & SMS initiatives and opportunities.
The results were fast and furious for JP. Within the first 90 days, I was able to achieve:
After a full year, they experienced a 530% increase in revenue year over year and unlocked 32% of their revenue from email & SMS. Although not measured by our team, the brand was also able to reduce their ad spend and refocus their paid budget on higher ROI ad and media initiatives, resulting in a stronger acquisition strategy. They're in a very exciting place for the first time in years!
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The International Conference on Fatty Liver focused on the clinical needs and best practices for diagnosing and treating Fatty Liver. Raised awareness across all medical specialties to help guide and treat patients.
Build a brand and develop a conference that deals with a niche topic within hepatology that has not yet completed the clinical trials for the medicine needed to help patients. Compete against other conference dealing with the topic connected to large associations.
Movo Photo was using Kickstarter to launch a new product and needed to generate leads to join their email list. The challenge was being able to capture leads from Facebook at a profitable level and turn them into email subscribers so they would be able to capture momentum once the Kickstarter launched out of the gate.
