
Successfully grew the brand year on year succeeding all sales and revenue targets.
Grew and established core markets in USA & UK while expanding the brand into new international territories.
Male leggings is a niche product which didn't have mass appeal in 2019.
Scale sales and revenue globally in tier 1 countries.
CPA of $20 or under.
Fashion is all about image and an instant connection to the product.
Kapow Meggings product range was fantastically designed which helped with conversion rate.
Creatives were bright and colourful to catch users attention in that split second while scrolling through social media.
Advised on CRO work to improve website conversion rate to help facilitate growth.
Continued to reengage existing customers with new product launches and offers.
Successfully grew the brand year on year succeeding all sales and revenue targets.
Grew and established core markets in USA & UK while expanding the brand into new international territories.
Paid Ads,Paid Ads,Other
Style & Fashion
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Onto is establishing a new category in the 'electric car buying' space that is 'car subscriptions'. Rather than owning a car (and all associated costs), Onto offers a monthly flexible contract where all costs are included (including your charging). The challenge is that this breaks the normal assumptions of a driver and is a new way of having a car.
Our acquisition channels and ads need to explain this complex proposition into simple and easy to understand message as well as overcome the initial 'sticker shock'. Since we're all-inclusive, the monthly price is naturally higher than what consumers normally see on leasing deals.
As Head of Growth, I'm at the forefront of driving the acquisition strategy.

In the realm of timeless baby clothing, Feltman Brothers, with a rich history spanning a century, faced challenges in navigating the nuances of modern marketing, particularly in email campaigns. This case study delves into how Feltman Brothers overcame their marketing hurdles through a transformative partnership with Mayple.