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The overall ROAS since launch for the campaigns combined is 7.66 and an ACOS of 13%
Before selling on Amazon, Kappa was mainly focused on D2C via Shopify and brick & mortar retail locations. The pandemic changed everything and they needed to adjust their business and focus more on online sales.
I was tasked with the challenge of launching Kappa products on Amazon. This required me to develop a strategic plan to launch a brand on Amazon at the height of a pandemic. One of the main challenges that I faced was that Kappa products have a high price point and that doesn't always perform well on Amazon, especially in the clothing category.
Here are the steps I took to ensure a successful Amazon launch:
The overall ROAS since launch for the campaigns combined is 7.66 and an ACOS of 13%
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