
Kate's Cheese is a really popular store in the Hamptons, New-York, but they hadn't yet completely tapped into the online world. We needed to make sure their online store was optimized for conversions while creating Facebook advertising creatives.
Through thorough research, we were able to see what kind of tweaks had to be made on the website to make sure the shopping experience was optimal. We also studied the brand to get a good feel of the atmosphere we wanted to showcase through the online ads.
Paid Ads,CRO
Food & Drink
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As the marketing manager supporting the work of the main account manager, I was tasked with improving their website UX/UI, and content, I was in charge of their social media and helped create more content for their blog. The main challenge was to increase social media engagement and create a better understanding what Gaviti has to offer.
I was working as a consultant for a 4 months mission at IPG Mediabrands (Big Media Agency).
I was in charge of managing all Social Paid Media campaigns for a portfolio of clients such as:
I used to worked on: Facebook/Instagram/Pinterest/LinkedIn/Snapchat and Tik Tok
Lots of client accounts to manage, long evening, lots of reporting but exciting work!

Gradelink offers schools a comprehensive and user-friendly software solution, streamlining administrative tasks, improving enrollment processes, and supporting the mission of educational institutions. Despite their innovative software, Gradelink faced challenges in effectively communicating their offerings through email marketing.