
Kate's Cheese is a really popular store in the Hamptons, New-York, but they hadn't yet completely tapped into the online world. We needed to make sure their online store was optimized for conversions while creating Facebook advertising creatives.
Through thorough research, we were able to see what kind of tweaks had to be made on the website to make sure the shopping experience was optimal. We also studied the brand to get a good feel of the atmosphere we wanted to showcase through the online ads.
Paid Ads,CRO
Food & Drink
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LEMONKIND is a woman-owned business founded in 2016 with a mission to deliver 100% natural food & beverages that are both delicious & healthy. LEMONKIND is driven to utilize the earth’s most beneficial ingredients to help transform their consumer's overall well-being. Lemonkind wanted to leverage a content ad strategy to attract a broader audience of health and wellness shoppers & drive
stronger sales.
This company is relatively new, and generally their services are ones that people look for specifically on google, rather than show interest through social media. Their Google ads were doing well, and scaling, and therefore I was being tested as they were hesitant to go on Facebook ads.
Managed their Google Ads and Amazon ads accounts. Google performed well for them. We were able to drive revenue at about a 600-800% ROAS depending on seasonality. Toward the holidays, we could really ramp up and even see higher ROAS.
Overall, they were happy w/ performance but unfortunately had to cut budgets in late 2020 due to covid/supply chain issues.

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