
Kate's Cheese is a really popular store in the Hamptons, New-York, but they hadn't yet completely tapped into the online world. We needed to make sure their online store was optimized for conversions while creating Facebook advertising creatives.
Through thorough research, we were able to see what kind of tweaks had to be made on the website to make sure the shopping experience was optimal. We also studied the brand to get a good feel of the atmosphere we wanted to showcase through the online ads.
Paid Ads,CRO
Food & Drink
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It was an eight-week engagement to conduct an SEO audit for a section of the client's site. I managed an offshore resource supporting the engagement and used an in-house design specialist to product the final report deliverable for the client. I conducted a range of interviews with the major members of the marketing team to understand internal processes, workflows, marketing persona development and marketing research.
BudgetNet had established themselves as a highly respected provider of NDIS plan management services over their short history.
Their growth had been on the back of word of mouth, referrals and paid search.
With more and more competition entering the market, however, they had noticed their cost per click and return on investment on paid search campaigns get slowly chipped away.
They knew that longer term, they needed an SEO strategy in place to protect their online presence in the market.

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