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By consistently creating and syndicated articles and white papers, building links, growing their subscribers and updating their website, we’ve managed to almost double Kelton’s organic traffic in about 6 months. We’ve also updated and integrated several new features and API’s like Hub Spot and Greenhouse recruiting.
Kelton Global was looking for a company to help restructure their website, lead generation process, SEO, content strategy, and HR recruitment.
By working on a comprehensive competitive analysis and in-depth keyword discovery process, we’ve identified new areas of opportunities online. We’ve restructured Kelton’s website based on these new keywords and their amazing content, making sure the right target audience was finding the right type of information they needed.
By consistently creating and syndicated articles and white papers, building links, growing their subscribers and updating their website, we’ve managed to almost double Kelton’s organic traffic in about 6 months. We’ve also updated and integrated several new features and API’s like Hub Spot and Greenhouse recruiting.
SEO
Professional Services
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What’s good for the user is good for search. The biggest challenge of the SEO audit for On One Studios (and all companies) is maintaining a customer-focused approach when optimizing.
Every action in the audit must answer the question: how does this help the user on your website? Each tweak needed to embody the core drive of the company.
We came up with a human-centric SEO strategy to guide my approach. The web audit was designed to address three critical issues:
Understanding the company’s core value proposition and drive.
Great tactics mean nothing without a proper guiding strategy. Before I started any optimization, I spoke with management on what constituted the company’s core drives. By understanding their unique selling proposition, I could write copy that reflected their goals.
Addressing website architecture problems with user-centric best practices.
The website needed to make sense to customers. From URL structure to homepage navigation, I needed to make sure each click on the website made it easy to get to a sale.
Identify competitor SEO strategies to implement off-page SEO tactics.
A key pillar of getting a site to rank is the number of backlinks pointing to it. I needed to create a comprehensive, white hat backlink strategy to boost the site’s domain authority. By looking at who our competitors were linked (and linking to), I got a sense of the types of backlinks I was looking for.
Advertising budget was doubled but pipeline from digital channels remained the same. Lack of reporting and clarity between channels driving performance
AA Medical Store enlisted DIDO AGENCY to create a more consistent, frequent, and aligned communication strategy and expand their branding to their consumers’ inboxes.
Mondiale, specifically TPI, is a dynamic publication house focusing on three magazines dedicated to the live events industry. As the Events Manager and Marketing professional, A. Clarke plays a crucial role in organizing social networks, managing content, implementing email marketing strategies, and running paid ads.
Global Edge Markets operates at the intersection of business and digital marketing consulting in the bustling environment of New York. As a project manager, Daria plays a crucial role in orchestrating projects and closely collaborating with the business development department.
Top Rank Soccer Academy, led by the dynamic Senior Coach and Marketing Director, caters to young soccer enthusiasts aged 3-17. Offering classes, private lessons, teams, and summer camps, the academy needed to optimize its email marketing approach.
Ready to revolutionize your marketing approach? Partner with Mayple and embark on a transformative journey toward enhanced engagement, improved metrics, and sustained growth. Contact us today to explore tailored strategies that will redefine your marketing trajectory.
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