
By consistently creating and syndicated articles and white papers, building links, growing their subscribers and updating their website, we’ve managed to almost double Kelton’s organic traffic in about 6 months. We’ve also updated and integrated several new features and API’s like Hub Spot and Greenhouse recruiting.
Kelton Global was looking for a company to help restructure their website, lead generation process, SEO, content strategy, and HR recruitment.
By working on a comprehensive competitive analysis and in-depth keyword discovery process, we’ve identified new areas of opportunities online. We’ve restructured Kelton’s website based on these new keywords and their amazing content, making sure the right target audience was finding the right type of information they needed.
By consistently creating and syndicated articles and white papers, building links, growing their subscribers and updating their website, we’ve managed to almost double Kelton’s organic traffic in about 6 months. We’ve also updated and integrated several new features and API’s like Hub Spot and Greenhouse recruiting.
SEO
Professional Services
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As head of PPC my goal was to bring qualified buyers to the company. Powtoon offers a Saas that allows people to create videos. It's a freemium model, where people can sign up for a free trial, so they can test the platform and after 3 days trial decide if they want to purchase one of the available plans.
My goal was to bring people that will purchase the yearly pro plus plan, as this is the most profitable for the company in the long run.
The challenges were to target people who actually need the product and not people who occasionally use it.
The best users are Freelancers, graphic designers who want to add video to their arsenal and don't want to learn complex software like Adobe Premiere, etc.
Good target market is also companies that want to use video to simplify their messaging.
Deel is a San Francisco-based financial tech startup. They received both Series A and Series B funding in 2020 and were looking for a paid acquisition marketer to help them reach their lofty growth goals.
Deel was looking for someone to rapidly implement and scale a five-figure monthly media budget across 5 different ad platforms. The goals were to acquire new leads to book demo calls with the sales teams, and also drive paid software signups through the website.
Deel is operating in a totally new and innovative financial space. They needed someone who could dive deep into paid acquisition analytics, but also consult on the best creative angles to speak to potential Deel prospects.
Branding
Belfius is one of the top 4 banks in Belgium.
They wanted to promote one of their latest product for B2C
As all Branding campaign, the challenge was to get as much Reach as possible with a limited frequency (4-5), a low CPM and a good engagement.
Another challenge is to make all Ads accepted by Facebook...which is not always easy when it comes to social issues. Product was new and wanted to challenge the former bank system... Facebook usually prevents ad content that put forward comparison between 2 products and saying one is "the best one" the former one is not "good" anymore and so....

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