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By consistently creating and syndicated articles and white papers, building links, growing their subscribers and updating their website, we’ve managed to almost double Kelton’s organic traffic in about 6 months. We’ve also updated and integrated several new features and API’s like Hub Spot and Greenhouse recruiting.
Kelton Global was looking for a company to help restructure their website, lead generation process, SEO, content strategy, and HR recruitment.
By working on a comprehensive competitive analysis and in-depth keyword discovery process, we’ve identified new areas of opportunities online. We’ve restructured Kelton’s website based on these new keywords and their amazing content, making sure the right target audience was finding the right type of information they needed.
By consistently creating and syndicated articles and white papers, building links, growing their subscribers and updating their website, we’ve managed to almost double Kelton’s organic traffic in about 6 months. We’ve also updated and integrated several new features and API’s like Hub Spot and Greenhouse recruiting.
SEO
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This was a spiritual store with both a brick-and-mortar store (in Georgia) as well as an online store. Additionally, the client had a subscription box. The client wished to increase subscriptions to her monthly box as well as increase sales.
When we met the client, the lifetime value for the subscription box was low. It was underpriced and many people canceled after a month or 2. We worked to help increase the price and improve lifetime value with higher quality traffic.
The website was also confusing and disorganized. We helped to make the website organized and more user-friendly.
Last, we created a full-funnel to attract a cold audience and warm it up. Towards the end of our time with this client, we were able to convince them to trial a weekly sale (on Mondays) to improve average order value.
University of Georgia, SNAP-Ed, a vital organization funded by the Georgia Department of Human Services, plays a pivotal role in providing Supplemental Nutrition Assistance Program education (SNAP-Ed) across the state. This case study delves into their collaboration with Mayple, which led to significant improvements in email engagement, content delivery, and overall outreach strategy.
Idahoan, dedicated to bringing quality potato products, faced challenges related to bandwidth and growing subscribers. The Head of Marketing sought Mayple's guidance.
M1 Concourse, a race track and events center, faced challenges with low open rates, click rates, and minimal e-commerce purchases. The Digital Marketing Manager, responsible for email to social media and website efforts, felt they were underutilizing tools.
Wise Line Tools, a power tool retailer, faced challenges with web sales and marketing. The responsible individual sought Mayple's assistance.
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