• A lead generation company was forced to shut down their Facebook campaigns because they couldn’t get their CPA below $40, while their acceptable CPA was $25. I reduced CPA to $15—running existing creative.


  • After a failed launch of an app campaign - I was engaged to run tests to see what would be successful in the market. The "ideation tests" ran 52 concept ideas against each other, narrowed it down to 21, then uncovered the top concept that won in repeated tests - giving the client the highest probability of a successful relaunch.
0.4
CPO

The Challenge

As a digital media buyer and marketing strategist, I’m relied upon to deliver high-performing paid digital campaigns—whether local, regional, or global.

The Process

As a Digital Media Buyer I use Golden B.E.A.R., a proven testing process, and P.S.M. – profitable scaling margin – which together deliver profitable and scalable campaigns.


These help guide decisions on acquisition, efficiency, and scaling – and allow me to hit the sweet spot both Facebook and a CMO need: massive testing at lower budgets for statistically significant results within days to a few weeks.

The Solution

  • A lead generation company was forced to shut down their Facebook campaigns because they couldn’t get their CPA below $40, while their acceptable CPA was $25. I reduced CPA to $15—running existing creative.


  • After a failed launch of an app campaign - I was engaged to run tests to see what would be successful in the market. The "ideation tests" ran 52 concept ideas against each other, narrowed it down to 21, then uncovered the top concept that won in repeated tests - giving the client the highest probability of a successful relaunch.
Skills Used

Paid Ads

Industry

Professional Services

Results by the numbers

See what Mayple
can do for you

Put your e-mail in and we'll arrange a consultation call for you

Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.

More Case Study

5

ROAS

Boisson

Initially there was no tracking setup to monitor actual conversions, so we had to begin without proper benchmarks and sought a really high goal which we did achieve in the first month.

2

CPL

L3 Construction

  • Competitive market 
  • Finding leads that are qualified<span class="ql-cursor"></span>

$1M

Monthly Revenue

Zest Dental Solutions

Zest Dental is one of the largest dental implant manufacturers in the U.S. Their primary audiences are Dentists at offices across the country who perform surgery with dental implants. Some challenges I faced were

  • The client is a leader in the space which makes new customer acquisition strategies/expansion more difficult 
  • They had no great offers to use in their campaigns 
  • Sophisticated B2B audience
  • Brand loyalty to competitors in the market


The strategy

I began by leveraging the client’s existing data and Google’s machine learning algorithm to ensure that we’re targeting users most likely to convert. The goal was to feed the algorithm with the best data possible so we could go after new customers searching for non-branded terms.


After sufficiently utilizing campaign structures to segment the customer journey map in Google Ads, I began a substantial increase in ad spend to scale this account while maintaining an optimal ROAS.


Once we established a great search ads structure, we began to move higher in the funnel utilizing Google display, discovery and video campaigns for new customer acquisition.





Saunders Farm

In the heart of Munster, Ottawa, Saunders Farm stands as a 100-acre agri-tourism haven that hosts an array of community events, including festivals, weddings, Farm Camp, Haunting Season, winter festivities, and boasts the largest collection of hedge mazes in North America. As the Marketing Coordinator at Saunders Farm, the challenges of boosting engagement and optimizing their email marketing strategy loomed large. This case study delves into the farm's journey to harness their marketing potential with the assistance of Mayple.

My Construction Payroll

In the competitive realm of construction payroll services, myconstructionpayroll (MC) found itself facing challenges in maximizing its marketing potential. Struggling with ineffective email marketing strategies and underutilized tools, the company sought a solution to elevate its engagement, metrics, and overall growth.

Magnetic Press LLC

In the realm of publishing, Magnetic Press LLC stands as an industry leader, specializing in games and art books. The challenges of enhancing email marketing strategies, particularly for a small business, are not uncommon. This case study illuminates how Magnetic Press LLC overcame these challenges through their partnership with Mayple, setting their business on a trajectory of improved engagement and growth.

Crafting Jeannie

In this enlightening case study, we embark on a journey with Crafting Jeannie, a dynamic provider of printable products tailored to early education. Crafting Jeannie sought to revolutionize their email marketing strategy through a strategic partnership with Mayple, a pioneering marketing management platform. By leveraging Mayple's expertise, Crafting Jeannie tackled critical challenges, rejuvenated their email marketing practices, and achieved impressive results. This case study highlights substantial improvements in KPIs, particularly in open rates and click rates.