• A lead generation company was forced to shut down their Facebook campaigns because they couldn’t get their CPA below $40, while their acceptable CPA was $25. I reduced CPA to $15—running existing creative.


  • After a failed launch of an app campaign - I was engaged to run tests to see what would be successful in the market. The "ideation tests" ran 52 concept ideas against each other, narrowed it down to 21, then uncovered the top concept that won in repeated tests - giving the client the highest probability of a successful relaunch.
0.4
CPO

The Challenge

As a digital media buyer and marketing strategist, I’m relied upon to deliver high-performing paid digital campaigns—whether local, regional, or global.

The Process

As a Digital Media Buyer I use Golden B.E.A.R., a proven testing process, and P.S.M. – profitable scaling margin – which together deliver profitable and scalable campaigns.


These help guide decisions on acquisition, efficiency, and scaling – and allow me to hit the sweet spot both Facebook and a CMO need: massive testing at lower budgets for statistically significant results within days to a few weeks.

The Solution

  • A lead generation company was forced to shut down their Facebook campaigns because they couldn’t get their CPA below $40, while their acceptable CPA was $25. I reduced CPA to $15—running existing creative.


  • After a failed launch of an app campaign - I was engaged to run tests to see what would be successful in the market. The "ideation tests" ran 52 concept ideas against each other, narrowed it down to 21, then uncovered the top concept that won in repeated tests - giving the client the highest probability of a successful relaunch.
Skills Used

Paid Ads

Industry

Professional Services

Results by the numbers

See what Mayple
can do for you

Put your e-mail in and we'll arrange a consultation call for you

Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.

More Case Study

Gergal Berries

Improve the storytelling from social content to generate more leads relevant to the brand and generate more brand awareness.

0.2

ROAS

Johnny Was

An Agency brought me on as a white label Media Buyer for https://www.johnnywas.com/. The brand is spending over $200k/month on Facebook ads I helped assist with Ads and Campaigns to help increase ROAS.

8

ROAS

Gourmet India

This was a brand new restaurant and they had zero online assets and no presence online, which for a restaurant means certain death. So they needed to get on the popular and more established platforms like Google Search, Facebook, and Instagram and we're currently working on an organic TikTok strategy to really blow up our exposure and the number of daily orders coming in.


I helped to create the website on WordPress and set up the foods they sell on WooCommerce so we could use that as a catalog to promote on Facebook, IG, Google Shopping, and other product awareness placements.


The main goal has been to generate customers for their lunch buffet and get exposure for dine-ins at night.

20

CPL

Julia Cha Success Coach

  • Getting more leads
  • Converting customers in the female skewed demographic

TPI

Mondiale, specifically TPI, is a dynamic publication house focusing on three magazines dedicated to the live events industry. As the Events Manager and Marketing professional, A. Clarke plays a crucial role in organizing social networks, managing content, implementing email marketing strategies, and running paid ads.

Gradelink

Gradelink offers schools a comprehensive and user-friendly software solution, streamlining administrative tasks, improving enrollment processes, and supporting the mission of educational institutions. Despite their innovative software, Gradelink faced challenges in effectively communicating their offerings through email marketing.

Implant Ninja

Implant Ninja, an online education company, entrusted Mayple to enhance its email marketing strategies. As the customer success and operations manager overseeing email marketing, the individual faced challenges in implementing learned strategies due to limitations with Mailchimp and organizational constraints.

My Construction Payroll

In the competitive realm of construction payroll services, myconstructionpayroll (MC) found itself facing challenges in maximizing its marketing potential. Struggling with ineffective email marketing strategies and underutilized tools, the company sought a solution to elevate its engagement, metrics, and overall growth.