• A lead generation company was forced to shut down their Facebook campaigns because they couldn’t get their CPA below $40, while their acceptable CPA was $25. I reduced CPA to $15—running existing creative.


  • After a failed launch of an app campaign - I was engaged to run tests to see what would be successful in the market. The "ideation tests" ran 52 concept ideas against each other, narrowed it down to 21, then uncovered the top concept that won in repeated tests - giving the client the highest probability of a successful relaunch.
0.4
CPO

The Challenge

As a digital media buyer and marketing strategist, I’m relied upon to deliver high-performing paid digital campaigns—whether local, regional, or global.

The Process

As a Digital Media Buyer I use Golden B.E.A.R., a proven testing process, and P.S.M. – profitable scaling margin – which together deliver profitable and scalable campaigns.


These help guide decisions on acquisition, efficiency, and scaling – and allow me to hit the sweet spot both Facebook and a CMO need: massive testing at lower budgets for statistically significant results within days to a few weeks.

The Solution

  • A lead generation company was forced to shut down their Facebook campaigns because they couldn’t get their CPA below $40, while their acceptable CPA was $25. I reduced CPA to $15—running existing creative.


  • After a failed launch of an app campaign - I was engaged to run tests to see what would be successful in the market. The "ideation tests" ran 52 concept ideas against each other, narrowed it down to 21, then uncovered the top concept that won in repeated tests - giving the client the highest probability of a successful relaunch.
Skills Used

Paid Ads

Industry

Professional Services

Results by the numbers

See what Mayple
can do for you

Put your e-mail in and we'll arrange a consultation call for you

Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.

More Case Study

2

CPR

Verizon

At Verizon, I held various roles that included Head of Multicultural marketing and Head of Sports Marketing. In these roles, I oversaw budgets as big as $50M and had teams of 22 and 10 direct reports.

GetAgent

GetAgent is a UK-based real estate agent comparison website that uses data to showcase the best performing real estate agents in every local area. They generate revenue by charging for introduced home sellers to the estate agents.


We were driving a lot of traffic to our pages but only a low double digit percentage of traffic were converting into leads. Given our acquisition strategy of pursuing a target audience in high intent channels, we knew we could perform better.

9.34

ROAS

Aritmetik

The client has multiple stores in Canada and wanted to start selling entirely online.

1.3

CPL

Hongos del Pilar

Get to 10k followers by the end of the year in Instagram

Improve the storytelling.

Increasing sales.

The Mad Potter

Join us on a journey into the world of small business marketing, where a unique paint-your-own pottery studio, The Mad Potter, faced challenges with their email marketing strategy. As a one-person marketing team, their Marketing Manager embarked on a quest to enhance engagement, improve metrics, and sustain growth. Discover how partnering with Mayple transformed their email marketing approach, making it more personalized and effective, ultimately leading to increased open rates and confidence in their marketing efforts. This is the story of The Mad Potter, a testament to the power of strategic collaboration with Mayple.

‍

Select Software Reviews

:Unleash your marketing potential with Mayple and embark on a journey to amplify your business's reach and engagement. SSR, a leading authority in tech reviews for the HR, recruitment, and PeopleOps landscape, encountered unique challenges in their email marketing strategy. As the Senior Content Marketing Editor, they needed to address audience engagement and reporting hurdles. This is the story of SSR, a testament to how a strategic partnership with Mayple enhanced their email marketing approach and boosted their KPIs.

‍

‍

Frothy Monkey

‍Frothy Monkey, an all-day cafe, prides itself on quality, warmth, and building relationships in neighborhoods across multiple cities. Paige, the communications coordinator, plays a pivotal role in managing written and visual content for the Frothy Monkey retail cafes.

Global Edge Markets

Global Edge Markets operates at the intersection of business and digital marketing consulting in the bustling environment of New York. As a project manager, Daria plays a crucial role in orchestrating projects and closely collaborating with the business development department.