• A lead generation company was forced to shut down their Facebook campaigns because they couldn’t get their CPA below $40, while their acceptable CPA was $25. I reduced CPA to $15—running existing creative.


  • After a failed launch of an app campaign - I was engaged to run tests to see what would be successful in the market. The "ideation tests" ran 52 concept ideas against each other, narrowed it down to 21, then uncovered the top concept that won in repeated tests - giving the client the highest probability of a successful relaunch.
0.4
CPO

Kelvin P.

Mayple Vetted

expert

The Challenge

As a digital media buyer and marketing strategist, I’m relied upon to deliver high-performing paid digital campaigns—whether local, regional, or global.

The Process

As a Digital Media Buyer I use Golden B.E.A.R., a proven testing process, and P.S.M. – profitable scaling margin – which together deliver profitable and scalable campaigns.


These help guide decisions on acquisition, efficiency, and scaling – and allow me to hit the sweet spot both Facebook and a CMO need: massive testing at lower budgets for statistically significant results within days to a few weeks.

The Solution

  • A lead generation company was forced to shut down their Facebook campaigns because they couldn’t get their CPA below $40, while their acceptable CPA was $25. I reduced CPA to $15—running existing creative.


  • After a failed launch of an app campaign - I was engaged to run tests to see what would be successful in the market. The "ideation tests" ran 52 concept ideas against each other, narrowed it down to 21, then uncovered the top concept that won in repeated tests - giving the client the highest probability of a successful relaunch.
Skills Used

Paid Ads

Industry

Professional Services

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