As a digital media buyer and marketing strategist, I’m relied upon to deliver high-performing paid digital campaigns—whether local, regional, or global.
As a Digital Media Buyer I use Golden B.E.A.R., a proven testing process, and P.S.M. – profitable scaling margin – which together deliver profitable and scalable campaigns.
These help guide decisions on acquisition, efficiency, and scaling – and allow me to hit the sweet spot both Facebook and a CMO need: massive testing at lower budgets for statistically significant results within days to a few weeks.
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With the increasing demand for the brand and expanding, as a result of our marketing efforts, it's become challenging keeping up with the expansion to new locations around the country. We are now working on marketing calendars, new strategies, and incorporating all new locations into this to have a unified brand.
In 2013, Adobe announced a radical business model change for its suite of creative products - the end of Adobe Creative Suite to a fully subscription-based model, Adobe Creative Cloud. This was a big change for its creative users, which received a lot of negative sentiment and push back. The challenge was to leverage social media to build a new community for Adobe Creative Cloud, supporting its customer community in a way that would influence sales for Adobe Creative Cloud.
Implant Ninja, an online education company, entrusted Mayple to enhance its email marketing strategies. As the customer success and operations manager overseeing email marketing, the individual faced challenges in implementing learned strategies due to limitations with Mailchimp and organizational constraints.