
As a digital media buyer and marketing strategist, I’m relied upon to deliver high-performing paid digital campaigns—whether local, regional, or global.
As a Digital Media Buyer I use Golden B.E.A.R., a proven testing process, and P.S.M. – profitable scaling margin – which together deliver profitable and scalable campaigns.
These help guide decisions on acquisition, efficiency, and scaling – and allow me to hit the sweet spot both Facebook and a CMO need: massive testing at lower budgets for statistically significant results within days to a few weeks.
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Tucked away in the heart of North Carolina, the U.S. National Whitewater Center, a nonprofit organization, thrives on an unwavering commitment to fostering outdoor access for all. Their mission is as grand as it is noble: to build resilient communities through the promotion of healthy and active lifestyles, environmental stewardship, and the celebration of family and civic togetherness. The Whitewater Center understands that we all share a common genetic code compelling us to explore the great outdoors and share these experiences with others. Their approach is simple yet profound: make connecting with nature compelling and accessible, and extend an open invitation to all. This is the story of how Mayple helped revolutionize their approach to email marketing, turning it into a catalyst for more profound connections with their audience.