Khalsa 1699 Watches Case Study

The Challenge

Khalsa 1699 Watches is an e-Commerce brand that sells timepieces (watches).

They were inspired by the 320th anniversary of the founding of the revered Khalsa movement.

In their own words, "To wear a Khalsa 1699 timepiece is to embody the spririt of freedom - to be free from hate and fear.".

They're based in Australia and ship worldwide.

They were finding that their ads are getting very cheap “add to cart” results, however, drop off rates are quite high.
Checkout conversion rate was about 0.2%
They wanted to increase cart to purchase rate
They wanted to increase checkout to purchase rate
They to wanted to increase sales

The Process

We performed a high impact audit for them identifying their greatest conversion bottlenecks.

We identified why their bottlenecks were impacting conversions.

We made specific recommendations of how to fix the problems.

We continued to do CRO consulting for their team.

Our High Standards

The client expected an increase of maybe 50% on their conversion rate. We delivered a 226% increase and barely focused outside the cart > purchase experience

Our Values

Throughout the audit, we found a handful of issues on the website that were outside the scope of work. Although we didn’t include them in the audit, we did assemble that into a google doc and summarized them in bullets. Why not?!

Our Speed

We had a relatively short timeline to complete this audit, and still completed two days ahead of schedule. We rocked it!

The Solution

226% Increase in Conversion Rate
1,429% Increase in Revenue
1,541% Increase in Sessions With Transactions
ESTIMATED ANNUAL IMPACT: +$391,280

Screenshots:

https://i.imgur.com/eM9MpLe.png

https://i.imgur.com/eqa1xEm.png

https://i.imgur.com/bKOrxcA.png

Website

https://houseofkhalsa.com

Skills Used

CRO

Industry

Style & Fashion

Results by the numbers

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