When we started, the client was spending $60-$70k monthly to achieve $300-400k in sales. In recent months, we have kept the budget around $60k while achieving $2M in sales monthly.
KB Authority was looking to increase sales on their website.
We broke down exactly what was working and what wasn't. Specifically for KB Authority they have a large catalog (800k SKUs). We focused on lower funnel queries which resulted in exception ROAS.
This allowed us to continue to add products and increase sales further.
We aggressively looked at keyword level bidding and made adjustments where we saw opportunities. Additionally, due to ambiguity with attribution (some people call in to order or see ads through multiple channels) we focused on spend per brand and revenue per brand to complement the channel level reporting. This helped identify brands where high ticket items were being sold, but not attributed to a digital channel because the customer was calling in.
We also created custom Google Adwords scripts which took model number, brand name, and price, and create text ads for the products. These were highly effective as pre-click the customer understood exactly what they were getting and had a landing page match their expectations.
When we started, the client was spending $60-$70k monthly to achieve $300-400k in sales. In recent months, we have kept the budget around $60k while achieving $2M in sales monthly.
Google Shopping,Paid Ads,Email Marketing,Paid Ads,Paid Ads
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GROWING A SOCIAL COMMUNITY IN A NICHE MARKET
An online store that is your one-stop shop for English Teas and Tea Sets. They carry everything you need for an English Tea party. Most of their products are made in the UK and are available for purchase to people in the U.S.
COMPANY OVERVIEW
The brand was new to Facebook advertising and had never run Facebook ads before. They had a Facebook page and posted to it occasionally.
INTRODUCTION
Develop a strategy that included organic content development and a strategic paid advertising campaign. The strategy also included regular recommendations, inbound engagement monitoring, as well as monthly analytics reporting.
SOLUTION
Helped brand double their Facebook fans and generated 1,553 Purchases in less than 3 months with 683.47% Return on Ad Spend and $78,640.92 Website Purchases Conversion Value. Along with this content development, I developed and managed an assortment of social media advertising campaigns, while A/B Testing different variations.
AEJuice operates in the unique space of video-editing. As a result, most of their consumers have a common passtime and passion -- creating. AEJuice is an established platform that puts a lot of effort in educating and spreading editing knowledge, but many consumers weren’t aware of these additional ways to connect.
In the realm of timeless baby clothing, Feltman Brothers, with a rich history spanning a century, faced challenges in navigating the nuances of modern marketing, particularly in email campaigns. This case study delves into how Feltman Brothers overcame their marketing hurdles through a transformative partnership with Mayple.
Mondiale, specifically TPI, is a dynamic publication house focusing on three magazines dedicated to the live events industry. As the Events Manager and Marketing professional, A. Clarke plays a crucial role in organizing social networks, managing content, implementing email marketing strategies, and running paid ads.