When we started, the client was spending $60-$70k monthly to achieve $300-400k in sales. In recent months, we have kept the budget around $60k while achieving $2M in sales monthly.


3
ROAS

Digi Mar

Mayple Vetted

agency

The Challenge

KB Authority was looking to increase sales on their website.

The Process

We broke down exactly what was working and what wasn't. Specifically for KB Authority they have a large catalog (800k SKUs). We focused on lower funnel queries which resulted in exception ROAS.


This allowed us to continue to add products and increase sales further.


We aggressively looked at keyword level bidding and made adjustments where we saw opportunities. Additionally, due to ambiguity with attribution (some people call in to order or see ads through multiple channels) we focused on spend per brand and revenue per brand to complement the channel level reporting. This helped identify brands where high ticket items were being sold, but not attributed to a digital channel because the customer was calling in.


We also created custom Google Adwords scripts which took model number, brand name, and price, and create text ads for the products. These were highly effective as pre-click the customer understood exactly what they were getting and had a landing page match their expectations.

The Solution

When we started, the client was spending $60-$70k monthly to achieve $300-400k in sales. In recent months, we have kept the budget around $60k while achieving $2M in sales monthly.


Skills Used

Google Shopping,Paid Ads,Email Marketing,Paid Ads,Paid Ads

Industry

Home & Garden

Results by the numbers

See what Mayple
can do for you

Put your e-mail in and we'll arrange a consultation call for you

Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.

More Case Study

Violet Purple

Design a Landing Page for lead generation

0.2

CPL

Salesforce

With such a large account, Salesforce APAC needed support from an Agency to audit and review their Google Ads setup and then implement the recommended and approved changes.

1.33

ROAS

Crowd Control Warehouse

Please note, client industry isn't available to select in Brand Industry. Chose eCommerce because I provide paid ads for my eCommerce client that provides B2B crowd management products. Their challenge was tracking phone calls from their ads, improving their ROAS for Search and Shopping ads for Google and Bing and scaling their Amazon campaigns.

Karambit

The major issue this client had was finding someone reliable to strategize and implement email marketing campaigns to their existing list. They have tried several agencies and freelancers, but the quality of work and results were not there.


  • No Campaign Strategy: There was no developed campaign strategy.
  • Poorly Designed Emails: Previous campaigns were poorly designed.
  • Excluding Certain Products: Certain products had to be excluded from all promotions.