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When we started, the client was spending $60-$70k monthly to achieve $300-400k in sales. In recent months, we have kept the budget around $60k while achieving $2M in sales monthly.
KB Authority was looking to increase sales on their website.
We broke down exactly what was working and what wasn't. Specifically for KB Authority they have a large catalog (800k SKUs). We focused on lower funnel queries which resulted in exception ROAS.
This allowed us to continue to add products and increase sales further.
We aggressively looked at keyword level bidding and made adjustments where we saw opportunities. Additionally, due to ambiguity with attribution (some people call in to order or see ads through multiple channels) we focused on spend per brand and revenue per brand to complement the channel level reporting. This helped identify brands where high ticket items were being sold, but not attributed to a digital channel because the customer was calling in.
We also created custom Google Adwords scripts which took model number, brand name, and price, and create text ads for the products. These were highly effective as pre-click the customer understood exactly what they were getting and had a landing page match their expectations.
When we started, the client was spending $60-$70k monthly to achieve $300-400k in sales. In recent months, we have kept the budget around $60k while achieving $2M in sales monthly.
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Gruvtowl (Groove-Towel) was a new product entering a golfing market full of big, established brands. The product (a golf towel with integrated brush) was innovative and well designed, but entering a category with no direct competitor meant there was no established product to pitch against.
The marketing budget was modest and the stakes were high – the client had to prove the product worked and deliver fast sales to fund future investment.
MelioGuide, a leading online provider of safe and effective osteoporosis exercise programs, encountered challenges stemming from the complexity of MailChimp. The Marketing team, responsible for all marketing and website operations, sought Mayple's expertise.
Blue Coffee Box, a subscription box coffee service, faced challenges in cleaning up dead emails, setting up journeys, and selecting relevant customers. The full admin behind the scenes sought Mayple's assistance.
Roots Natural Kitchen, a fast-casual restaurant chain specializing in salad and grain bowls, faced email marketing challenges that hindered their growth and engagement. This case study delves into their collaboration with Mayple, leading to substantial enhancements in email design, audience segmentation, and overall email marketing strategy.
Ready to revolutionize your marketing approach? Partner with Mayple and embark on a transformative journey toward enhanced engagement, improved metrics, and sustained growth. Contact us today to explore tailored strategies that will redefine your marketing trajectory.
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