KB Authority was looking to increase sales on their website.

We broke down exactly what was working and what wasn't. Specifically for KB Authority they have a large catalog (800k SKUs). We focused on lower funnel queries which resulted in exception ROAS.

This allowed us to continue to add products and increase sales further.

We aggressively looked at keyword level bidding and made adjustments where we saw opportunities. Additionally, due to ambiguity with attribution (some people call in to order or see ads through multiple channels) we focused on spend per brand and revenue per brand to complement the channel level reporting. This helped identify brands where high ticket items were being sold, but not attributed to a digital channel because the customer was calling in.

We also created custom Google Adwords scripts which took model number, brand name, and price, and create text ads for the products. These were highly effective as pre-click the customer understood exactly what they were getting and had a landing page match their expectations.