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When we started, the client was spending $60-$70k monthly to achieve $300-400k in sales. In recent months, we have kept the budget around $60k while achieving $2M in sales monthly.
KB Authority was looking to increase sales on their website.
We broke down exactly what was working and what wasn't. Specifically for KB Authority they have a large catalog (800k SKUs). We focused on lower funnel queries which resulted in exception ROAS.
This allowed us to continue to add products and increase sales further.
We aggressively looked at keyword level bidding and made adjustments where we saw opportunities. Additionally, due to ambiguity with attribution (some people call in to order or see ads through multiple channels) we focused on spend per brand and revenue per brand to complement the channel level reporting. This helped identify brands where high ticket items were being sold, but not attributed to a digital channel because the customer was calling in.
We also created custom Google Adwords scripts which took model number, brand name, and price, and create text ads for the products. These were highly effective as pre-click the customer understood exactly what they were getting and had a landing page match their expectations.
When we started, the client was spending $60-$70k monthly to achieve $300-400k in sales. In recent months, we have kept the budget around $60k while achieving $2M in sales monthly.
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Client was struggling with a business that had steadily decreasing revenue over the course of 3 years. This was sped up by the fact they went through an acquisition that wasn't integrating with their parent company quickly.
The client has over 5,000 SKU's, and a percentage of sales comes over the phone, losing performance insights.
One of the areas our client was struggling with was that they wanted to continually increase the ROAS targets; which was driving down spend and overall revenue. This was even more challenging, given some of the tracking challenges.
The client also didn't have a cohesive affiliate or promotions strategy.
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For businesses in the ever-evolving world of e-commerce, optimizing email marketing is the key to success. Feedmark Ltd, an e-commerce company, realized the importance of enhancing their email marketing strategy to boost engagement and ensure customer trust. This case study delves into how their partnership with Mayple ushered in a new era of growth and success.
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