The most recent result that I am very proud to share is that last month we generated 58% of brand revenue from Email Marketing alone! And the craziest thing is we are not done, we are continuing to add new flows and optimize old flows... optimizing our campaign copy, design, and even send times. I am excited to see what this account will look like in the upcoming months!
agency
This brand didn't have an Email Marketing or SMS Marketing strategy in place before partnering with us. A challenge we faced was that their brand was built on sales. The audience didn't want to purchase unless it was a discount or some sort of incentive. It was a long process to make this brand not reliant on just sales, and it is still a challenge we face. But by nurturing customers and subscribers and providing them with value-based emails, we were able to change the way customers shopped at KynCare!
We created everything from scratch. We used Klaviyo for email marketing, flows, and campaigns. And we used Postscript for the new subscriber popup and SMS marketing automation and campaigns. We are in charge of strategy, campaign planning, copy, design, and implementation.
The most recent result that I am very proud to share is that last month we generated 58% of brand revenue from Email Marketing alone! And the craziest thing is we are not done, we are continuing to add new flows and optimize old flows... optimizing our campaign copy, design, and even send times. I am excited to see what this account will look like in the upcoming months!
Email Marketing,Copywriting,Branding,Marketing Strategy,SMS Marketing
Beauty
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Branding
Belfius is one of the top 4 banks in Belgium.
They wanted to promote one of their latest product for B2C
As all Branding campaign, the challenge was to get as much Reach as possible with a limited frequency (4-5), a low CPM and a good engagement.
Another challenge is to make all Ads accepted by Facebook...which is not always easy when it comes to social issues. Product was new and wanted to challenge the former bank system... Facebook usually prevents ad content that put forward comparison between 2 products and saying one is "the best one" the former one is not "good" anymore and so....
In the beginning of our project the only challenge was the testing to see what worked for her accounts and the platforms we would be using. We use Pinterest, Instagram, Facebook, and TikTok. Throughout this trial and error process I was able to determine a good mix of what worked and what didn't. Once we were consistent for three months, we saw massive success.