Rescue this client from agency where no metrics were visible to client and no control over strategy

HealthyUp's founder had spent a couple of years testing consumer response to the product she had developed for menopause relief by selling primarily on Amazon. Having gathered positive feedback from a few dozen customers, she wanted to launch her own e-commerce business but was a sole proprietor with limited direct-to-consumer experience. She called on me to help her put all the foundational elements in place to position the company for growth.

Sales were decreasing over the last 5 years due to client not having much of a digital presence.

Client lists homes and condos for sale in the Chicago area real estate market with Facebook Ads. Wanted to generate better qualified leads at a lower Cost Per Lead which ranged from $25 - $30 per lead.