Started with a budget of $1k per month now up to $4.5k and earning between 4-5x return each month spent over $40k to make over $120k
Doing very well on Facebook but need help with Google Shopping, search (and eventually YouTube) need to keep above a 3.5x return while spending more.
Switched from standard to smart shopping and also added non-brand and competitor keywords to search/
Started with a budget of $1k per month now up to $4.5k and earning between 4-5x return each month spent over $40k to make over $120k
Google Shopping,Paid Ads,Paid Ads
Style & Fashion
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Before selling on Amazon, Kappa was mainly focused on D2C via Shopify and brick & mortar retail locations. The pandemic changed everything and they needed to adjust their business and focus more on online sales.
I was tasked with the challenge of launching Kappa products on Amazon. This required me to develop a strategic plan to launch a brand on Amazon at the height of a pandemic. One of the main challenges that I faced was that Kappa products have a high price point and that doesn't always perform well on Amazon, especially in the clothing category.
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