We have been working with the LeadNeed team since they first created the business. In 2018 we helped develop a strategy to attract their first clients, while they worked through the development of the business, addressing policy requirement issues and technical hurdles.


After steady growth during 2019 as we worked in partnership to refine the LeadNeed product, 2020 saw us deliver an incredible 419% growth. This was also a period of innovation as the business added new tools, reporting and additional functionality to their lead generation system.


2021 was a breakthrough year as advertising spend increased from $74k in the first year, through $384K in the second year to $1.1M in year 3. That’s a 1500% increase over 3-years.


Now that we have three staff working with the business the team are focussed on a new expansion effort in 2022 to fill the remaining locations with clients. Once all locations are filled it will push the monthly advertising spend to over $250K!


Rich Hull, Lead Need

“We have been working with Efficiency Marketing Agency for over 3 years and have formed a very tight relationship. We have both grown together and their marketing efforts are integral to our own success.


Through campaign management and lead generation to setting up automations and tailor made reporting, they have helped make our own business stronger which has greatly benefited our own clients.


Both Mike and Adam are very easy to deal with and are there to help quickly and efficiently to any questions or problems that may arise from time to time. We would not be where we are today without their help and guidance and feel very lucky to have found them.”



15
ROAS

The Challenge

In 2018 LeadNeed founders Scott and Rich originally approached our team because they needed to access expertise around digital campaign management and consulting for a new business they were developing. We have worked with them to support their business development activities.

The Process

We initially supported Scott and Rich with an aggressive campaign strategy in early 2019 to help them acquire their first few clients. We also spent time building the initial framework for what would become an exclusivity-based platform that generated personal injury leads at an astounding $60 per interested lead from the campaigns that we were running.


Since those early days we have continued to work with LeadNeed to help them attract new clients and, by 2022, we had three of our team working with the client to focus on further business growth.


Our responsibilities are as follows:


• Discovery: Identifying objectives, differentiation, and competitors.

• Account Review: Performing an audit in order to assess the current state and needs of the account

• System Integration: Uploading, syncing, and merging with platforms and tools

• Competitive Analysis: Auditing your competitors' PPC activity (keywords & ad copy).

• Advanced Software: Utilizing $25K worth of digital marketing tools and software analysis programs to provide 24/7 optimization and cutting-edge strategic initiatives.

• Keyword research: Identifying optimal keyword targeting.

• Additional Targeting: Identifying additional optimal targeting parameters e.g. geographic, demographic, close-up cities, etc.

• Ad Extensions: Ensuring as much online real estate as possible by including site links, call extensions, local maps, structured snippets, and call-outs.

• Ad Copy w/ Variants: Creating an environment for proper A/B testing to identify engaging and effective copy for the business.

• Remarketing Campaign: As needed basis

• Conversion Tracking: Establishing a high level of visibility of lead attribution in order to measure and increase ROI effectively.

• Negative Keywords: Mitigating low-quality searches to increase CTR (click-through rate) and decrease average CPC (cost per click) along with identifying irrelevant keywords and blocking them to ensure that your ads only show for relevant searches.

• Advanced Scripts: Implementing programmatic fail-safes against 404 issues and performance anomalies.

• Custom Automation: Configuration of machine learning optimization parameters.

• Reporting: Creating and scheduling customized monthly conversion reports.

• Ad Split Testing: Creating/testing multiple ads against each other to ensure we’re always using the best converting ad copy.



The Solution

We have been working with the LeadNeed team since they first created the business. In 2018 we helped develop a strategy to attract their first clients, while they worked through the development of the business, addressing policy requirement issues and technical hurdles.


After steady growth during 2019 as we worked in partnership to refine the LeadNeed product, 2020 saw us deliver an incredible 419% growth. This was also a period of innovation as the business added new tools, reporting and additional functionality to their lead generation system.


2021 was a breakthrough year as advertising spend increased from $74k in the first year, through $384K in the second year to $1.1M in year 3. That’s a 1500% increase over 3-years.


Now that we have three staff working with the business the team are focussed on a new expansion effort in 2022 to fill the remaining locations with clients. Once all locations are filled it will push the monthly advertising spend to over $250K!


Rich Hull, Lead Need

“We have been working with Efficiency Marketing Agency for over 3 years and have formed a very tight relationship. We have both grown together and their marketing efforts are integral to our own success.


Through campaign management and lead generation to setting up automations and tailor made reporting, they have helped make our own business stronger which has greatly benefited our own clients.


Both Mike and Adam are very easy to deal with and are there to help quickly and efficiently to any questions or problems that may arise from time to time. We would not be where we are today without their help and guidance and feel very lucky to have found them.”



Skills Used

Paid Ads,Paid Ads

Industry

Professional Services

Results by the numbers

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