Livescore is an exiting live-score app.
In short, they provide real-time scored for all big sports and competitions in the world.
Their key goal was to drive installs to their app as effectively as possible.
The main challenge was to ensure that we optimized towards retention (i.e. the amount of people who stayed on the app after downloading it) after 4-weeks. The tracking we had did not allow us to optimize towards this, brining direct challenges to our approach.
My responsibility was to maintain performance for the Facebook and Twitter campaigns in the UK and NL.
Due to the size of the ad spend, the focus was to perform slow and steady nudges, to shift performance in the right direction.
The account already had a solid structure and strong fundamentals. The opportunities were mainly linked to relentless testing creative, and effectively analysing performance to influence decision making.
During my time there I was able to incorporate seamlessly with the team, understand performance, and maintain it throughout the peak of the Champions League - one of the main events throughout the period.
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Stock Fragrance sell professional fragrance oils to DIY candle makers or soap makers etc. This audience are a very engaged audience specifically on Facebook and Pinterest, so finding the audience was easy but convincing them to spend top dollar on the best quality fragrance oils, in bulk was harder. We spent alot of time on education, building brand awareness and website traffic, we then followed up with a lead gen campaign with a lead magnet that offered free smelling samples and this made all the difference. We had an audience that was primed to convert and offering a lead that was useful to them and convinced them to buy was a win for everyone.