Michael T.

Mayple Vetted

expert

The Challenge

Livescore is an exiting live-score app.


In short, they provide real-time scored for all big sports and competitions in the world.


Their key goal was to drive installs to their app as effectively as possible.


The main challenge was to ensure that we optimized towards retention (i.e. the amount of people who stayed on the app after downloading it) after 4-weeks. The tracking we had did not allow us to optimize towards this, brining direct challenges to our approach.

The Process

My responsibility was to maintain performance for the Facebook and Twitter campaigns in the UK and NL.


Due to the size of the ad spend, the focus was to perform slow and steady nudges, to shift performance in the right direction.


The account already had a solid structure and strong fundamentals. The opportunities were mainly linked to relentless testing creative, and effectively analysing performance to influence decision making.


During my time there I was able to incorporate seamlessly with the team, understand performance, and maintain it throughout the peak of the Champions League - one of the main events throughout the period.

The Solution

Skills Used

Paid Ads,Paid Ads

Industry

Art & Entertainment

Results by the numbers

See what Mayple
can do for you

Put your e-mail in and we'll arrange a consultation call for you

Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.

More Case Study

0.2

CPO

Nectar USA

Nectar USA is a brand that is primarily retail in Las Vegas. Items are priced at the gift-shoppy price, and hence is challenging to acquire customers

0.2

CPO

Patch plants

Patch is a UK-based ecommerce website that sells indoor and outdoor plants, plants pots and many plant care accessories.


The online plant market was growing quickly and competitors were sprouting up everywhere. We were spending a tidy sum on marketing but our conversion rate could have been better. I spotted an opportunity to target a significant segment of our customers who were new to indoor plants. The challenge was that plant newbies were afraid of killing their plants because they didn't know how to look after them.

Nu-Tank

Nu-Tank are a Queensland polyethylene water tank manufacturer. With 25-years industry experience manufacturing high quality water tanks, they are a leading supplier of water tanks in the state and across Australia.

While they had a website and a digital presence, marketing efforts were still very reliant on traditional media, particularly television and print to generate leads and brand awareness.

Past attempts at running Google Ads through digital marketing agencies were unsuccessful and management were unsure if they could justify the return on investment.

0.5

ROAS

Esqido

The client wanted to see if they could improve their ROAS on Google outside of branded terms. They are a fairly popular brand with lots of followers and influencers working with them.