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Livescore is an exiting live-score app.
In short, they provide real-time scored for all big sports and competitions in the world.
Their key goal was to drive installs to their app as effectively as possible.
The main challenge was to ensure that we optimized towards retention (i.e. the amount of people who stayed on the app after downloading it) after 4-weeks. The tracking we had did not allow us to optimize towards this, brining direct challenges to our approach.
My responsibility was to maintain performance for the Facebook and Twitter campaigns in the UK and NL.
Due to the size of the ad spend, the focus was to perform slow and steady nudges, to shift performance in the right direction.
The account already had a solid structure and strong fundamentals. The opportunities were mainly linked to relentless testing creative, and effectively analysing performance to influence decision making.
During my time there I was able to incorporate seamlessly with the team, understand performance, and maintain it throughout the peak of the Champions League - one of the main events throughout the period.
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Goodfair is an online recycled clothing retailer focused on reversing the negative effects of consumerism. Unlike ThredUp or a normal thrift store, customers purchase "product categories or bundles" and are sent an eclectic mix of items adding a mystery element to the experience.
Challenges:
Strategies:
Like most industries, the building industry is VERY competitive. Builders often have very high marketing budgets and utilize this spend on SEO + ads via established agencies.
The reason why they came to us over other agencies is that we're an agency owned and run by digital marketers, not salespeople.
In a competitive market, it is very hard to find a solution that makes you stand out - we know that you don't win at marketing by following the crowd.
New Choice Homes wanted innovation and clever ideas rather than simply rolling out a standard search campaign and SEO plan.
In the realm of healthcare, CareWise Solutions stands as a beacon of support. They provide The Caring Place HUB app in employee benefits packages, offering assistance to caregivers among their staff. This comprehensive app includes educational resources, virtual care providers, vetted wellness and care management apps, access to legal and life planning services, counseling, and a treasure trove of over 200 caregiving resources.
Film Independent, a nonprofit arts organization serving filmmakers, sought to grow its audience and automate data processes. The Marketing and Communications team looked to Mayple for assistance.
For businesses in the ever-evolving world of e-commerce, optimizing email marketing is the key to success. Feedmark Ltd, an e-commerce company, realized the importance of enhancing their email marketing strategy to boost engagement and ensure customer trust. This case study delves into how their partnership with Mayple ushered in a new era of growth and success.
V2 Hospitality, a Marketing Consultancy, sought Mayple's expertise to address time constraints and allocate efforts efficiently. As the founder overseeing marketing responsibilities, the challenge lay in optimizing strategies for maximum impact within the limited time available.
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