45%

Increase In ROAS





3.2x

Avg. Return on Ad Spend





38.1%

Decrease in CPMs




0.45
ROAS

The Challenge

The Simon Sinek team brought me on to help them ramp up their online course offering on Simon Sinek's "InspireU" (https://simonsinek.com/InspireU#/).


We needed to scale up the ad program across social ad platforms, identify the profitability of the paid program at large, and figure out a better methodology for advertising dozens of courses at scale.

The Process

  1. Tracking Rollout
  2. Creative Strategy Call
  3. Launch Initial Campaigns
  4. A/B Test Creative & Audiences
  5. Optimize & Revise Creative
  6. Scale

The Solution

45%

Increase In ROAS





3.2x

Avg. Return on Ad Spend





38.1%

Decrease in CPMs




Skills Used

Paid Ads,Paid Ads

Industry

Education

Results by the numbers

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