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Lumber Liquidators (eCommerce)
- Increased affiliate revenue during the first month of COVID by 4.9x ($85,148.89 in March 2020 VS $417,628.21 in April 2020).
- With this merchant, I saw search volume started to increase rapidly during the month of April, I quickly increased bids which allowed me to capture over twice as many searches. This combined with the increased conversion rate from COVID put LL in a really good spot. They are now maintaining $200k+ in rev a month post-COVID rush.
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Lumber Liquidators (eCommerce)
- Increased affiliate revenue during the first month of COVID by 4.9x ($85,148.89 in March 2020 VS $417,628.21 in April 2020).
- With this merchant, I saw search volume started to increase rapidly during the month of April, I quickly increased bids which allowed me to capture over twice as many searches. This combined with the increased conversion rate from COVID put LL in a really good spot. They are now maintaining $200k+ in rev a month post-COVID rush.
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The challenge for this brand was to elevate their look and feel and mimic this branding on their website and social media pages. A new website was needed and so SEO was to be started from scratch, as the website would need to be refreshed in terms of content and keywords, making the site more searchable.
Plated was a new startup and needed to grow rapidly. The challenge was to find new ways to grow outside of the traditional channels. At the time Facebook was not known as a growth channel but we were not only able to make it work but we were one of the first major success stories for Facebook ads.
