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Lumber Liquidators (eCommerce)
- Increased affiliate revenue during the first month of COVID by 4.9x ($85,148.89 in March 2020 VS $417,628.21 in April 2020).
- With this merchant, I saw search volume started to increase rapidly during the month of April, I quickly increased bids which allowed me to capture over twice as many searches. This combined with the increased conversion rate from COVID put LL in a really good spot. They are now maintaining $200k+ in rev a month post-COVID rush.
Lumber Liquidators (eCommerce)
- Increased affiliate revenue during the first month of COVID by 4.9x ($85,148.89 in March 2020 VS $417,628.21 in April 2020).
- With this merchant, I saw search volume started to increase rapidly during the month of April, I quickly increased bids which allowed me to capture over twice as many searches. This combined with the increased conversion rate from COVID put LL in a really good spot. They are now maintaining $200k+ in rev a month post-COVID rush.
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This client came to me because the weren't seeing conversion coming from the ads, and the structure of the campaigns was "very confusing". There were keywords buried within campaigns with hundreds of ad groups, that didn't get a chance to perform or see the light of day. In short, the structure was all messed up.
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