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Lumber Liquidators (eCommerce)
- Increased affiliate revenue during the first month of COVID by 4.9x ($85,148.89 in March 2020 VS $417,628.21 in April 2020).
- With this merchant, I saw search volume started to increase rapidly during the month of April, I quickly increased bids which allowed me to capture over twice as many searches. This combined with the increased conversion rate from COVID put LL in a really good spot. They are now maintaining $200k+ in rev a month post-COVID rush.
Lumber Liquidators (eCommerce)
- Increased affiliate revenue during the first month of COVID by 4.9x ($85,148.89 in March 2020 VS $417,628.21 in April 2020).
- With this merchant, I saw search volume started to increase rapidly during the month of April, I quickly increased bids which allowed me to capture over twice as many searches. This combined with the increased conversion rate from COVID put LL in a really good spot. They are now maintaining $200k+ in rev a month post-COVID rush.
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The challenge at Constellation HomeBuilder Systems was to develop the groundworks for marketing initiatives to influence select accounts and persona's in the vertical market of construction and homebuilding. The marketing team required the introduction of initiatives that included demand generation, nurture programs, direct mail promotions, events, and product promotions.
Wise Line Tools, a power tool retailer, faced challenges with web sales and marketing. The responsible individual sought Mayple's assistance.
M1 Concourse, a race track and events center, faced challenges with low open rates, click rates, and minimal e-commerce purchases. The Digital Marketing Manager, responsible for email to social media and website efforts, felt they were underutilizing tools.
In the competitive realm of construction payroll services, myconstructionpayroll (MC) found itself facing challenges in maximizing its marketing potential. Struggling with ineffective email marketing strategies and underutilized tools, the company sought a solution to elevate its engagement, metrics, and overall growth.
Lake Superior Art Glass, an art gallery and teaching studio, faced challenges in managing audience segments and implementing best practices. The Marketing Coordinator sought Mayple's guidance.
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