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Lumber Liquidators (eCommerce)
- Increased affiliate revenue during the first month of COVID by 4.9x ($85,148.89 in March 2020 VS $417,628.21 in April 2020).
- With this merchant, I saw search volume started to increase rapidly during the month of April, I quickly increased bids which allowed me to capture over twice as many searches. This combined with the increased conversion rate from COVID put LL in a really good spot. They are now maintaining $200k+ in rev a month post-COVID rush.
Lumber Liquidators (eCommerce)
- Increased affiliate revenue during the first month of COVID by 4.9x ($85,148.89 in March 2020 VS $417,628.21 in April 2020).
- With this merchant, I saw search volume started to increase rapidly during the month of April, I quickly increased bids which allowed me to capture over twice as many searches. This combined with the increased conversion rate from COVID put LL in a really good spot. They are now maintaining $200k+ in rev a month post-COVID rush.
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This brand had horrible open and click rates. I was able to raise those metrics by executing best practices and sharing non-sales-based information that led to sales and good email engagement in just 2 months.
The tax industry is extremely seasonal between January and April. You are selling a service people generally don't like doing, taxes, that they only want to think about once a year. TaxAct was a top 3 player in the space for online tax filers and I was tasked with optimizing Paid Search and eventually managing all other digital channels to optimize spend. Helping craft budgets, marketing plans, and execution was my duties while employed there.
For businesses in the ever-evolving world of e-commerce, optimizing email marketing is the key to success. Feedmark Ltd, an e-commerce company, realized the importance of enhancing their email marketing strategy to boost engagement and ensure customer trust. This case study delves into how their partnership with Mayple ushered in a new era of growth and success.
V2 Hospitality, a Marketing Consultancy, sought Mayple's expertise to address time constraints and allocate efforts efficiently. As the founder overseeing marketing responsibilities, the challenge lay in optimizing strategies for maximum impact within the limited time available.
The American Printing House for the Blind faced challenges with Mailchimp set up using audiences instead of groups. The Marketing/Communications department sought Mayple's expertise.
In the bustling world of remote work and corporate travel, Anyplace, a provider of flexible-term furnished apartment rentals, seeks to stand out. Their mission is clear: provide quality accommodations equipped with reliable, gigabit-speed internet for remote workers, corporate travelers, and creatives. Email marketing plays a crucial role in building trust and credibility with their audience, helping them convert subscribers into loyal customers.
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