37% growth in list size year over year

Unsubscribe rate is 2x better than the industry average, driving retention

Returning customers make up 73% of our email list, driving 80% of total email revenue.

The Challenge

Growing consumer demand driving increased competition. Eroded brand white space, must define + defend an OWNABLE position.

The Process

Email + SMS = #1 opportunity to drive LTV

The Solution

37% growth in list size year over year

Unsubscribe rate is 2x better than the industry average, driving retention

Returning customers make up 73% of our email list, driving 80% of total email revenue.

Skills Used

Email Marketing,SMS Marketing

Industry

Beauty

Results by the numbers

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