
37% growth in list size year over year
Unsubscribe rate is 2x better than the industry average, driving retention
Returning customers make up 73% of our email list, driving 80% of total email revenue.
Growing consumer demand driving increased competition. Eroded brand white space, must define + defend an OWNABLE position.
Email + SMS = #1 opportunity to drive LTV
37% growth in list size year over year
Unsubscribe rate is 2x better than the industry average, driving retention
Returning customers make up 73% of our email list, driving 80% of total email revenue.
Email Marketing,SMS Marketing
Beauty
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Movo Photo was using Kickstarter to launch a new product and needed to generate leads to join their email list. The challenge was being able to capture leads from Facebook at a profitable level and turn them into email subscribers so they would be able to capture momentum once the Kickstarter launched out of the gate.
The University of Valley Forge was founded in 1939 and is part of an international network of Assemblies of God colleges and universities. A private university with undergraduate, graduate, and lifelong learning programs, our mission is to prepare individuals for a life of service and leadership in the church and in the world.
BudgetNet had established itself as a highly respected provider of NDIS plan management services over their short history.
Their growth had been on the back of word of mouth, referrals and paid search.
With more and more competition entering the market, however, they had noticed their cost per click and return on investment on paid search campaigns get slowly chipped away.
They knew that longer-term, they needed an SEO strategy in place to protect their online presence in the market.