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37% growth in list size year over year
Unsubscribe rate is 2x better than the industry average, driving retention
Returning customers make up 73% of our email list, driving 80% of total email revenue.
Growing consumer demand driving increased competition. Eroded brand white space, must define + defend an OWNABLE position.
Email + SMS = #1 opportunity to drive LTV
37% growth in list size year over year
Unsubscribe rate is 2x better than the industry average, driving retention
Returning customers make up 73% of our email list, driving 80% of total email revenue.
Email Marketing,SMS Marketing
Beauty
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Working with a brand new email list and starting all email sequences and follow ups from scratch.
For this project I had to help to work with the content marketing team to come up with an offer to advertise on social and acquire an email list.
They created a free guide related to the product we were selling and I helped with creating a advertising strategy, creating the landing page, and integrating it with our email marketing software.
The challenge was that we never promoted an offer and we had zero data or emails to leverage.
In the dynamic world of startups and business scaling, effective marketing is paramount. The Idea Village, an organization dedicated to helping startup founders scale their businesses through a range of innovative programs, recognized the need to enhance their email marketing strategies. This case study delves into their journey of transformation with Mayple.
Discover how Direct Textile Store, a leading online wholesaler catering to the healthcare and hospitality industries, unlocked the full potential of their email marketing with the strategic partnership of Mayple. This case study unveils the challenges faced, the impactful collaboration with Mayple, and the transformation that ensued.
Global Edge Markets operates at the intersection of business and digital marketing consulting in the bustling environment of New York. As a project manager, Daria plays a crucial role in orchestrating projects and closely collaborating with the business development department.
Blue Coffee Box, a subscription box coffee service, faced challenges in cleaning up dead emails, setting up journeys, and selecting relevant customers. The full admin behind the scenes sought Mayple's assistance.
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