
37% growth in list size year over year
Unsubscribe rate is 2x better than the industry average, driving retention
Returning customers make up 73% of our email list, driving 80% of total email revenue.
Growing consumer demand driving increased competition. Eroded brand white space, must define + defend an OWNABLE position.
Email + SMS = #1 opportunity to drive LTV
37% growth in list size year over year
Unsubscribe rate is 2x better than the industry average, driving retention
Returning customers make up 73% of our email list, driving 80% of total email revenue.
Email Marketing,SMS Marketing
Beauty
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Koh is a D2C eco-friendly cleaning product, launched in 2016, and now selling to over 1M customers in Australia and the UK. With a rapid growing revenue of over $40M in this financial year (2021) and backed up by 60,000 incredible 5-star customer reviews they're taking on the nasty chemical cleaning industry. I've joined Koh in 2018, in the years that followed they expended to the UK and made incremental growth years. My challenge was that, without much experience, I had to manage 6 people and start this all from scratch.
Please note, client industry isn't available to select in Brand Industry. Chose eCommerce because I provide paid ads for my eCommerce client that provides B2B crowd management products. Their challenge was tracking phone calls from their ads, improving their ROAS for Search and Shopping ads for Google and Bing and scaling their Amazon campaigns.

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