37% growth in list size year over year

Unsubscribe rate is 2x better than the industry average, driving retention

Returning customers make up 73% of our email list, driving 80% of total email revenue.

Marika T.

Mayple Vetted

expert

The Challenge

Growing consumer demand driving increased competition. Eroded brand white space, must define + defend an OWNABLE position.

The Process

Email + SMS = #1 opportunity to drive LTV

The Solution

37% growth in list size year over year

Unsubscribe rate is 2x better than the industry average, driving retention

Returning customers make up 73% of our email list, driving 80% of total email revenue.

Skills Used

Email Marketing,SMS Marketing

Industry

Beauty

See what Mayple
can do for you

Put your e-mail in and we'll arrange a consultation call for you

Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.

More Case Study

0.7

CPR

LessonsUp

During our initial analysis of the company we identified the following challenges:



  • Lead Generation from Facebook Ads was incurring a high overall cost. However, the number of sign-ups and the click-through rate were not satisfactory;
  • To improve quality scores and lower costs, we needed to create optimised landing pages but the website was a bespoke build and was extremely limited;
  • A need to improve the number of conversions without increasing the budget due to constraints.

0.3

CPO

Rogers

The goal of this project was to generate as many new Telco customers across several lines of business.

2.75

CPL

Otto Living

The condo developer wanted to quickly sell a condo project in Victoria, BC. We were on the content team and the performance marketing team to increase visibility and desire in a highly competitive market.


The client had a small sales team, so we created efficient systems and utilized automation to turn the small sales staff into a sales force by leveraging their energy on ready-to-buy prospects.

2X

website’s conversion rate

Reuters News Agency

As one of the world's leading news agencies, Reuters goes "back to the start, where there’s no bias and no agenda to tell the real story," thereby providing a critical service all Reuters employees deeply believed in. Yet as a small business unit in shrinking industry (Publishing) within a large company (Thomson Reuters), the news agency was severely limited in both staff and budget.


My challenge was to help grow revenue through the digital marketing channel for the news agency with only $100k-$200k budget and no staff support within the new agency.