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37% growth in list size year over year
Unsubscribe rate is 2x better than the industry average, driving retention
Returning customers make up 73% of our email list, driving 80% of total email revenue.
Growing consumer demand driving increased competition. Eroded brand white space, must define + defend an OWNABLE position.
Email + SMS = #1 opportunity to drive LTV
37% growth in list size year over year
Unsubscribe rate is 2x better than the industry average, driving retention
Returning customers make up 73% of our email list, driving 80% of total email revenue.
Email Marketing,SMS Marketing
Beauty
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Company Description
MassPay makes it simple to pay anyone, anywhere, any way they want. Servicing over 150 countries in 50+ currencies, MassPay tailors mass payouts to local preferences with the widest selection of payout methods available.
Challenge
One of MassPay's key value propositions is to help global companies enter emerging markets, particularly where payments can be tricky (e.g. Africa, South East Asia, Latin America). In many of these regions, payees do not have a bank account, or are underbanked.
We are looking to target executive level audiences (CEO, CFO, COO) who are ready to expand their company globally.
Imperial Tea is a premium tea company started almost 30 years ago, and family run. As a family run business, Imperial Tea has acquired a very loyal community of fans and customers. True tea connoisseurs shop at Imperial Tea, in part for the premium quality they offer, but also to continue connecting with the founders that lead tea tasting sessions and education. The entire Imperial Tea experience is unique. While the majority of their sales have been generated by their tea house in San Francisco, they have been trying to expand their online stores sales.
When Imperial Tea reached out to us, they were looking for a team of marketers that truly understand the boutique nature of their business. Unlike mainstream tea companies, Imperial Tea’s social media content had to lead with education in order to continue offering the same quality of service to their existing audience, while growing their community of premium tea lovers.
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