• Grew social following from 0 to over 20K real followers
  • Provided brand with over 60 influencer brand awareness campaigns with top global influencers
  • Increased web traffic and conversions due to retargeting campaigns


The Challenge

Net new fashion brand that needed brand development and awareness within a saturated market.


Challenges:

  • Identifying buyer personas to create targeted social media content (captions & imagery)
  • Researching competitors and staying on top of the latest social trends & content within the industry
  • Creating a niche group of influencers that align with the target audience for awareness campaigns to grow brand presence

The Process

Role: Marketing manager

  • GTM strategy
  • Buyer persona identification
  • Influencer marketing
  • Social media management
  • Content creation
  • Email campaigns
  • Retargeting ads/campaigns
  • Creative direction

The Solution

  • Grew social following from 0 to over 20K real followers
  • Provided brand with over 60 influencer brand awareness campaigns with top global influencers
  • Increased web traffic and conversions due to retargeting campaigns


Skills Used

Paid Ads,Branding,Content Marketing,Copywriting,Email Marketing,Marketing Strategy,Marketing Strategy,Social Media Management

Industry

Style & Fashion

Results by the numbers

See what Mayple
can do for you

Put your e-mail in and we'll arrange a consultation call for you

Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.

More Case Study

0.31

CPL

Motilal Oswal

Product – Demat & Trading Account

Geo India (excluding East, Northeast, J&K)

Audience: 25+ Years, Working Professionals.

Gender: Male

Income Group: 1M INR +


Objective: Generate Quality leads with decent conversion

Univision Deportes

Developed & produced digital and lineal content during FIFA Brazil World Cup 2014 to increase a niche market viewer base.

Developed & produced digital and lineal content during the Supercup Final 2015

Developed & produced a series of interviews with the top Latin American soccer players in Europe

Electric Family

Electric Family enlisted DIDO AGENCY to create a more consistent, frequent, and aligned communication strategy and expand their branding to their consumers’ inboxes.

0.15

ROAS

Happy Endings

It has never been advertised on google before, so we had very little data.

Over 3.000 products.

Very Niche

Top Rank Soccer Academy

Top Rank Soccer Academy, led by the dynamic Senior Coach and Marketing Director, caters to young soccer enthusiasts aged 3-17. Offering classes, private lessons, teams, and summer camps, the academy needed to optimize its email marketing approach.

The Idea Village

In the dynamic world of startups and business scaling, effective marketing is paramount. The Idea Village, an organization dedicated to helping startup founders scale their businesses through a range of innovative programs, recognized the need to enhance their email marketing strategies. This case study delves into their journey of transformation with Mayple.

Aviators Market

Aviators Market is a unique platform, allowing individuals to list anything related to the aviation industry for sale. As one of the founder partners, J. Loparo plays a pivotal role in the platform's success.

Any Place

In the bustling world of remote work and corporate travel, Anyplace, a provider of flexible-term furnished apartment rentals, seeks to stand out. Their mission is clear: provide quality accommodations equipped with reliable, gigabit-speed internet for remote workers, corporate travelers, and creatives. Email marketing plays a crucial role in building trust and credibility with their audience, helping them convert subscribers into loyal customers.