• Grew social following from 0 to over 20K real followers
  • Provided brand with over 60 influencer brand awareness campaigns with top global influencers
  • Increased web traffic and conversions due to retargeting campaigns


The Challenge

Net new fashion brand that needed brand development and awareness within a saturated market.


Challenges:

  • Identifying buyer personas to create targeted social media content (captions & imagery)
  • Researching competitors and staying on top of the latest social trends & content within the industry
  • Creating a niche group of influencers that align with the target audience for awareness campaigns to grow brand presence

The Process

Role: Marketing manager

  • GTM strategy
  • Buyer persona identification
  • Influencer marketing
  • Social media management
  • Content creation
  • Email campaigns
  • Retargeting ads/campaigns
  • Creative direction

The Solution

  • Grew social following from 0 to over 20K real followers
  • Provided brand with over 60 influencer brand awareness campaigns with top global influencers
  • Increased web traffic and conversions due to retargeting campaigns


Skills Used

Paid Ads,Branding,Content Marketing,Copywriting,Email Marketing,Marketing Strategy,Marketing Strategy,Social Media Management

Industry

Style & Fashion

Results by the numbers

See what Mayple
can do for you

Put your e-mail in and we'll arrange a consultation call for you

Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.

More Case Study

The Dolly Llama

With the increasing demand for the brand and expanding, as a result of our marketing efforts, it's become challenging keeping up with the expansion to new locations around the country. We are now working on marketing calendars, new strategies, and incorporating all new locations into this to have a unified brand.

0.3

ROAS

Onest Health

Increase Shopify store revenue for a fitness supplement brand.

3.86

CPL

Ignited Music

This company provides virtual music lessons and courses with vetted instructors. Our challenge was cutting through the noise and differentiating the brand in a market that got much more crowded due to Covid-19.

Constellation Home Builder Systems

The challenge at Constellation HomeBuilder Systems was to develop the groundworks for marketing initiatives to influence select accounts and persona's in the vertical market of construction and homebuilding. The marketing team required the introduction of initiatives that included demand generation, nurture programs, direct mail promotions, events, and product promotions.

The Redux Group

The Redux Group, a real estate group in the DC area, faced challenges in consolidating audiences for improved tagging and segmentation. The Marketing Specialist overseeing events and email marketing sought assistance.

M1 Concourse

M1 Concourse, a race track and events center, faced challenges with low open rates, click rates, and minimal e-commerce purchases. The Digital Marketing Manager, responsible for email to social media and website efforts, felt they were underutilizing tools.

Roots Natural Kitchen

Roots Natural Kitchen, a fast-casual restaurant chain specializing in salad and grain bowls, faced email marketing challenges that hindered their growth and engagement. This case study delves into their collaboration with Mayple, leading to substantial enhancements in email design, audience segmentation, and overall email marketing strategy.

University of Georgia

University of Georgia, SNAP-Ed, a vital organization funded by the Georgia Department of Human Services, plays a pivotal role in providing Supplemental Nutrition Assistance Program education (SNAP-Ed) across the state. This case study delves into their collaboration with Mayple, which led to significant improvements in email engagement, content delivery, and overall outreach strategy.