• Very competitive market
• Unique audience - Masters in the fields of science with experience in this area
• Paid courses (vs courses for free on the net)
• Dynamic content (according to market's request)
• Targeted audience which isn't aware of the value of these courses

Vybe Interior was struggling to scale their revenue and profits after working with another agency for 6 months. We took stock of the situation and found:

• Unable to successfully scale video creative type
• Low conversion rate (0.5%)
• Unable to find new audiences and niches to scale into

Plate Crate wanted to scale and take their business to the next level but had not had success previously when trying to scale.

• Break-even ROAS = 5.7

This is a fairly young business that the client started in this spring, so reaching a proper sales volume was part of the strategy as well.