• Grew social following from 0 to over 20K real followers
  • Provided brand with over 60 influencer brand awareness campaigns with top global influencers
  • Increased web traffic and conversions due to retargeting campaigns


The Challenge

Net new fashion brand that needed brand development and awareness within a saturated market.


Challenges:

  • Identifying buyer personas to create targeted social media content (captions & imagery)
  • Researching competitors and staying on top of the latest social trends & content within the industry
  • Creating a niche group of influencers that align with the target audience for awareness campaigns to grow brand presence

The Process

Role: Marketing manager

  • GTM strategy
  • Buyer persona identification
  • Influencer marketing
  • Social media management
  • Content creation
  • Email campaigns
  • Retargeting ads/campaigns
  • Creative direction

The Solution

  • Grew social following from 0 to over 20K real followers
  • Provided brand with over 60 influencer brand awareness campaigns with top global influencers
  • Increased web traffic and conversions due to retargeting campaigns


Skills Used

Paid Ads,Branding,Content Marketing,Copywriting,Email Marketing,Marketing Strategy,Marketing Strategy,Social Media Management

Industry

Style & Fashion

Results by the numbers

See what Mayple
can do for you

Put your e-mail in and we'll arrange a consultation call for you

Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.

More Case Study

GoGlobal

Maintain and build brand awareness and trust in the company.

0.5

CPO

Rent-a-romper

Increase monthly subscription box purchases of baby clothing

0.55

ROAS

Hoggs of Fife

A traditional country wear brand that need to modernise, grow sales, and evolve without alienating is more audience.

Karambit

The major issue this client had was finding someone reliable to strategize and implement email marketing campaigns to their existing list. They have tried several agencies and freelancers, but the quality of work and results were not there.


  • No Campaign Strategy: There was no developed campaign strategy.
  • Poorly Designed Emails: Previous campaigns were poorly designed.
  • Excluding Certain Products: Certain products had to be excluded from all promotions.

U.S. National Whitewater Center

Tucked away in the heart of North Carolina, the U.S. National Whitewater Center, a nonprofit organization, thrives on an unwavering commitment to fostering outdoor access for all. Their mission is as grand as it is noble: to build resilient communities through the promotion of healthy and active lifestyles, environmental stewardship, and the celebration of family and civic togetherness. The Whitewater Center understands that we all share a common genetic code compelling us to explore the great outdoors and share these experiences with others. Their approach is simple yet profound: make connecting with nature compelling and accessible, and extend an open invitation to all. This is the story of how Mayple helped revolutionize their approach to email marketing, turning it into a catalyst for more profound connections with their audience.

CareWise Solutions

In the realm of healthcare, CareWise Solutions stands as a beacon of support. They provide The Caring Place HUB app in employee benefits packages, offering assistance to caregivers among their staff. This comprehensive app includes educational resources, virtual care providers, vetted wellness and care management apps, access to legal and life planning services, counseling, and a treasure trove of over 200 caregiving resources.

Global Edge Markets

Global Edge Markets operates at the intersection of business and digital marketing consulting in the bustling environment of New York. As a project manager, Daria plays a crucial role in orchestrating projects and closely collaborating with the business development department.

Film Independent

Film Independent, a nonprofit arts organization serving filmmakers, sought to grow its audience and automate data processes. The Marketing and Communications team looked to Mayple for assistance.