• Grew social following from 0 to over 20K real followers
  • Provided brand with over 60 influencer brand awareness campaigns with top global influencers
  • Increased web traffic and conversions due to retargeting campaigns


Brittany B.

Mayple Vetted

expert

The Challenge

Net new fashion brand that needed brand development and awareness within a saturated market.


Challenges:

  • Identifying buyer personas to create targeted social media content (captions & imagery)
  • Researching competitors and staying on top of the latest social trends & content within the industry
  • Creating a niche group of influencers that align with the target audience for awareness campaigns to grow brand presence

The Process

Role: Marketing manager

  • GTM strategy
  • Buyer persona identification
  • Influencer marketing
  • Social media management
  • Content creation
  • Email campaigns
  • Retargeting ads/campaigns
  • Creative direction

The Solution

  • Grew social following from 0 to over 20K real followers
  • Provided brand with over 60 influencer brand awareness campaigns with top global influencers
  • Increased web traffic and conversions due to retargeting campaigns


Skills Used

Paid Ads,Branding,Content Marketing,Copywriting,Email Marketing,Marketing Strategy,Marketing Strategy,Social Media Management

Industry

Style & Fashion

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