Results:


  • our email marketing consistently brings an extra 20-30% of revenue
  • consistent 30% email open rates on our customer list
  • consistent 20% open rates on our subscriber list
  • consistent excellent benchmark performance on: CTR, unsubscribe rates, bounce rates

The Challenge

Company: High end male fashion accessories brand (ecommerce & storefront), $1M yearly revenue

Challenge: 7000 subscribers on email list, company has never sent an email prior to employing our team

Project scope: create cart recovery, subscriber welcome, and thank you sequences + monthly emailing 2-4x/month

Results:





  • our email marketing consistently brings an extra 20-30% of revenue
  • consistent 30% email open rates on our customer list
  • consistent 20% open rates on our subscriber list
  • consistent excellent benchmark performance on: CTR, unsubscribe rates, bounce rates

The Process

Our client had a list of 7k subscribers and customers they never emailed prior to employing our team.

We created and deployed an email marketing flow funnel for the following:






  • cart recovery - with an average open rate of 45% and an average 5% extra revenue generated for the company
  • customer thank you (different sequences for repeat and new customers) - with an average open rate of 35%. This sequence is responsible for 5-8 weekly unboxing videos generated by our customers that have increased our social media numbers significantly. Through this sequence we have also created a community of engaged fan on our Facebook group that has grown from 0 to 2k members in just 3 months. We are currently monetizing the group
  • subscriber welcome - with an average open rate of 20%, this flow is responsible for generating 5% of our revenue


Our team also delivers 2-4 monthly emails responsible for at least 10% of extra revenue generated for the company. As of July 2021 we started delivering SMS marketing and in our first month we gained 600 new subscribers on our SMS list and we generated $18k in SMS revenue.

The Solution

Results:


  • our email marketing consistently brings an extra 20-30% of revenue
  • consistent 30% email open rates on our customer list
  • consistent 20% open rates on our subscriber list
  • consistent excellent benchmark performance on: CTR, unsubscribe rates, bounce rates
Skills Used

Email Marketing,Content Marketing,Copywriting,Branding,SMS Marketing,Web Development

Industry

Style & Fashion

Results by the numbers

See what Mayple
can do for you

Put your e-mail in and we'll arrange a consultation call for you

Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.

More Case Study

0.3

CPO

Chasing Paper

Chasing paper was having a hard time understanding their customer acquisition funnel and scaling on Paid Social. They had a lot of sample swatch sales happening throughout their acquisition funnel and couldn't understand the true value of these customers.

0.75

CPL

Pagani Beverly Hills

As an exotic car brand from Italy that wasn't Ferrari or Lamborghini, there wasn't too much brand recognition here in the US for Pagani. Additionally, there wasn't any awareness for the new dealership that had only recently opened its doors. As such, the website wasn't gaining any traction before we took on the challenge.

0.5

ROAS

Miami Beach Bum

Client was facing difficulties after the iOS 14.5 updates which impacted Facebook and Instagram ads.

4.35

ROAS

Scalp Evolution

Client provides scalp micropigmentation services for men and women as an alternative solution for baldness and hair loss. Client wanted more leads for their website related to phone calls, contact us, chat and sign ups with Google Ads and provide accurate lead reporting for their offices in the US and UK.

Any Place

In the bustling world of remote work and corporate travel, Anyplace, a provider of flexible-term furnished apartment rentals, seeks to stand out. Their mission is clear: provide quality accommodations equipped with reliable, gigabit-speed internet for remote workers, corporate travelers, and creatives. Email marketing plays a crucial role in building trust and credibility with their audience, helping them convert subscribers into loyal customers.

Frothy Monkey

Frothy Monkey, an all-day cafe, prides itself on quality, warmth, and building relationships in neighborhoods across multiple cities. Paige, the communications coordinator, plays a pivotal role in managing written and visual content for the Frothy Monkey retail cafes.

Feltman Brothers

In the realm of timeless baby clothing, Feltman Brothers, with a rich history spanning a century, faced challenges in navigating the nuances of modern marketing, particularly in email campaigns. This case study delves into how Feltman Brothers overcame their marketing hurdles through a transformative partnership with Mayple.

Roots Natural Kitchen

Roots Natural Kitchen, a fast-casual restaurant chain specializing in salad and grain bowls, faced email marketing challenges that hindered their growth and engagement. This case study delves into their collaboration with Mayple, leading to substantial enhancements in email design, audience segmentation, and overall email marketing strategy.