
Results:
Company: High end male fashion accessories brand (ecommerce & storefront), $1M yearly revenue
Challenge: 7000 subscribers on email list, company has never sent an email prior to employing our team
Project scope: create cart recovery, subscriber welcome, and thank you sequences + monthly emailing 2-4x/month
Results:
Our client had a list of 7k subscribers and customers they never emailed prior to employing our team.
We created and deployed an email marketing flow funnel for the following:
Our team also delivers 2-4 monthly emails responsible for at least 10% of extra revenue generated for the company. As of July 2021 we started delivering SMS marketing and in our first month we gained 600 new subscribers on our SMS list and we generated $18k in SMS revenue.
Results:
Email Marketing,Content Marketing,Copywriting,Branding,SMS Marketing,Web Development
Style & Fashion
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PetO were a traditional retail brand, the third largest chain of pet supplies in Australia. They decided to launch their eCommerce store in 2019, but did not see it as a key pillar of their brand until the pandemic, which customers online, as they were unable to visit the brick-and-mortar stores.
The ROAS was great at that time, during the lockdowns, however as customers returned to stores the ROAS began to quickly decline and the customer was concerned about the profitability of the site and their marketing activity. The ROAS had dropped a peak of~800% during lockdown to only ~250% a few months later.
I joined the account to drive the account strategy and lift campaign performance.

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