Male Fashion Accessories - email marketing Case Study

The Challenge

Company: High end male fashion accessories brand (ecommerce & storefront), $1M yearly revenue

Challenge: 7000 subscribers on email list, company has never sent an email prior to employing our team

Project scope: create cart recovery, subscriber welcome, and thank you sequences + monthly emailing 2-4x/month

Results:

our email marketing consistently brings an extra 20-30% of revenue
consistent 30% email open rates on our customer list
consistent 20% open rates on our subscriber list
consistent excellent benchmark performance on: CTR, unsubscribe rates, bounce rates

The Process

Our client had a list of 7k subscribers and customers they never emailed prior to employing our team.

We created and deployed an email marketing flow funnel for the following:

cart recovery - with an average open rate of 45% and an average 5% extra revenue generated for the company
customer thank you (different sequences for repeat and new customers) - with an average open rate of 35%. This sequence is responsible for 5-8 weekly unboxing videos generated by our customers that have increased our social media numbers significantly. Through this sequence we have also created a community of engaged fan on our Facebook group that has grown from 0 to 2k members in just 3 months. We are currently monetizing the group
subscriber welcome - with an average open rate of 20%, this flow is responsible for generating 5% of our revenue

Our team also delivers 2-4 monthly emails responsible for at least 10% of extra revenue generated for the company. As of July 2021 we started delivering SMS marketing and in our first month we gained 600 new subscribers on our SMS list and we generated $18k in SMS revenue.

The Solution

Results:

our email marketing consistently brings an extra 20-30% of revenue
consistent 30% email open rates on our customer list
consistent 20% open rates on our subscriber list
consistent excellent benchmark performance on: CTR, unsubscribe rates, bounce rates

Website

http://www.snapadvantage.com

Skills Used

Email Marketing,Content Marketing,Copywriting,Branding,SMS Marketing,Web Development

Industry

Style & Fashion

Results by the numbers

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