Results:


  • our email marketing consistently brings an extra 20-30% of revenue
  • consistent 30% email open rates on our customer list
  • consistent 20% open rates on our subscriber list
  • consistent excellent benchmark performance on: CTR, unsubscribe rates, bounce rates

The Challenge

Company: High end male fashion accessories brand (ecommerce & storefront), $1M yearly revenue

Challenge: 7000 subscribers on email list, company has never sent an email prior to employing our team

Project scope: create cart recovery, subscriber welcome, and thank you sequences + monthly emailing 2-4x/month

Results:





  • our email marketing consistently brings an extra 20-30% of revenue
  • consistent 30% email open rates on our customer list
  • consistent 20% open rates on our subscriber list
  • consistent excellent benchmark performance on: CTR, unsubscribe rates, bounce rates

The Process

Our client had a list of 7k subscribers and customers they never emailed prior to employing our team.

We created and deployed an email marketing flow funnel for the following:






  • cart recovery - with an average open rate of 45% and an average 5% extra revenue generated for the company
  • customer thank you (different sequences for repeat and new customers) - with an average open rate of 35%. This sequence is responsible for 5-8 weekly unboxing videos generated by our customers that have increased our social media numbers significantly. Through this sequence we have also created a community of engaged fan on our Facebook group that has grown from 0 to 2k members in just 3 months. We are currently monetizing the group
  • subscriber welcome - with an average open rate of 20%, this flow is responsible for generating 5% of our revenue


Our team also delivers 2-4 monthly emails responsible for at least 10% of extra revenue generated for the company. As of July 2021 we started delivering SMS marketing and in our first month we gained 600 new subscribers on our SMS list and we generated $18k in SMS revenue.

The Solution

Results:


  • our email marketing consistently brings an extra 20-30% of revenue
  • consistent 30% email open rates on our customer list
  • consistent 20% open rates on our subscriber list
  • consistent excellent benchmark performance on: CTR, unsubscribe rates, bounce rates
Skills Used

Email Marketing,Content Marketing,Copywriting,Branding,SMS Marketing,Web Development

Industry

Style & Fashion

Results by the numbers

See what Mayple
can do for you

Put your e-mail in and we'll arrange a consultation call for you

Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.

More Case Study

0.45

CPL

Deel

Deel is a San Francisco-based financial tech startup. They received both Series A and Series B funding in 2020 and were looking for a paid acquisition marketer to help them reach their lofty growth goals.


Deel was looking for someone to rapidly implement and scale a five-figure monthly media budget across 5 different ad platforms. The goals were to acquire new leads to book demo calls with the sales teams, and also drive paid software signups through the website.


Deel is operating in a totally new and innovative financial space. They needed someone who could dive deep into paid acquisition analytics, but also consult on the best creative angles to speak to potential Deel prospects.

6.5

ROAS

Target

As a Digital Media Analyst + Buyer on Target.com team, one of my main priorities and challenges was securing enough digital inventory each month to hit vendor expectations and increase brand awareness, lead generation/acquisition and product sales, while transitioning internal CRM platforms to Salesforce.

NOW Branding

Write blogs to help boost SEO results and create client portfolio pages. I was in charge of writing blogs on specific key topics to help boost results for our PPC Lead Generation Campaign.

Saunders Farm

Magnetic Press LLC

In the realm of publishing, Magnetic Press LLC stands as an industry leader, specializing in games and art books. The challenges of enhancing email marketing strategies, particularly for a small business, are not uncommon. This case study illuminates how Magnetic Press LLC overcame these challenges through their partnership with Mayple, setting their business on a trajectory of improved engagement and growth.

Northeastern University

The Northeastern University Off-Campus Engagement and Support office plays a vital role in assisting NU students during the apartment search process, providing valuable insights into renter's rights, and offering support through available resources. Their communication channels, including newsletters, emails, and social media, are key to connecting with students effectively.

Lake Art Glass

Lake Superior Art Glass, an art gallery and teaching studio, faced challenges in managing audience segments and implementing best practices. The Marketing Coordinator sought Mayple's guidance.

Global Edge Markets

Global Edge Markets operates at the intersection of business and digital marketing consulting in the bustling environment of New York. As a project manager, Daria plays a crucial role in orchestrating projects and closely collaborating with the business development department.