Results:


  • our email marketing consistently brings an extra 20-30% of revenue
  • consistent 30% email open rates on our customer list
  • consistent 20% open rates on our subscriber list
  • consistent excellent benchmark performance on: CTR, unsubscribe rates, bounce rates

The Challenge

Company: High end male fashion accessories brand (ecommerce & storefront), $1M yearly revenue

Challenge: 7000 subscribers on email list, company has never sent an email prior to employing our team

Project scope: create cart recovery, subscriber welcome, and thank you sequences + monthly emailing 2-4x/month

Results:





  • our email marketing consistently brings an extra 20-30% of revenue
  • consistent 30% email open rates on our customer list
  • consistent 20% open rates on our subscriber list
  • consistent excellent benchmark performance on: CTR, unsubscribe rates, bounce rates

The Process

Our client had a list of 7k subscribers and customers they never emailed prior to employing our team.

We created and deployed an email marketing flow funnel for the following:






  • cart recovery - with an average open rate of 45% and an average 5% extra revenue generated for the company
  • customer thank you (different sequences for repeat and new customers) - with an average open rate of 35%. This sequence is responsible for 5-8 weekly unboxing videos generated by our customers that have increased our social media numbers significantly. Through this sequence we have also created a community of engaged fan on our Facebook group that has grown from 0 to 2k members in just 3 months. We are currently monetizing the group
  • subscriber welcome - with an average open rate of 20%, this flow is responsible for generating 5% of our revenue


Our team also delivers 2-4 monthly emails responsible for at least 10% of extra revenue generated for the company. As of July 2021 we started delivering SMS marketing and in our first month we gained 600 new subscribers on our SMS list and we generated $18k in SMS revenue.

The Solution

Results:


  • our email marketing consistently brings an extra 20-30% of revenue
  • consistent 30% email open rates on our customer list
  • consistent 20% open rates on our subscriber list
  • consistent excellent benchmark performance on: CTR, unsubscribe rates, bounce rates
Skills Used

Email Marketing,Content Marketing,Copywriting,Branding,SMS Marketing,Web Development

Industry

Style & Fashion

Results by the numbers

See what Mayple
can do for you

Put your e-mail in and we'll arrange a consultation call for you

Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.

More Case Study

Haiti-Now

Haiti Now is a non-profit organization that seeks to give economic empowerment to girls in Haiti’s Restavek system through education and a safe environment. The organization, however, was not receiving enough money in donations to support their mission, thus leading the CEO to come to the conclusion that the issue might have to do with the website's User Experience.


My role as a UX Researcher and Designer was to optimize the website for growth so that Haiti Now could have the impact that it seeks. The website was busy, had outdated copy, and had a lot of information that had to be re-arranged in a more user-friendly manner.

ZF Friedrichshafen

ZF Friedrichshafen is a world leader in the manufacture and supply of components to the automotive industry. The company employs 147,000+ people and has an annual turnover of 36.52 billion Euro's.


As an agency our role was to target the aftermarket (mechanics, installers and distributors) through multiple B2B campaigns across YouTube and Google Ads, as well as SEO over a period of at least five years.

Orkin

Client lost rankings to WebMD and other competitor pest control companies. Much of this was due to the website being slow, content which is not updated, and other issues.

Aarong Chang Galleries

Our clients' goal was to sell their Holiday Collection online. During the pandemic, a successful launch was more important than ever to their business. 

Any Place

In the bustling world of remote work and corporate travel, Anyplace, a provider of flexible-term furnished apartment rentals, seeks to stand out. Their mission is clear: provide quality accommodations equipped with reliable, gigabit-speed internet for remote workers, corporate travelers, and creatives. Email marketing plays a crucial role in building trust and credibility with their audience, helping them convert subscribers into loyal customers.

American Printing House for the Blind

The American Printing House for the Blind faced challenges with Mailchimp set up using audiences instead of groups. The Marketing/Communications department sought Mayple's expertise.

Roots Natural Kitchen

Roots Natural Kitchen, a fast-casual restaurant chain specializing in salad and grain bowls, faced email marketing challenges that hindered their growth and engagement. This case study delves into their collaboration with Mayple, leading to substantial enhancements in email design, audience segmentation, and overall email marketing strategy.

Top Rank Soccer Academy

Top Rank Soccer Academy, led by the dynamic Senior Coach and Marketing Director, caters to young soccer enthusiasts aged 3-17. Offering classes, private lessons, teams, and summer camps, the academy needed to optimize its email marketing approach.