Market a new ecommerce product built to provide consumers with genetic discovery and wellness markers.
Launching their new product “Gene Guide” Mayo Clinic needed a design strategy and campaign plan to reach millions of curious clients.
I was responsible for recommending budgets/channels, setting up, managing and running the following areas:
WoW Increase on ROAS by 20%
Paid Ads,Paid Ads,Web Development
Health & Wellness
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Melbourne Bushfood came to me with minimal focus on email marketing.
They did not have their automations set up, replenishment reminders or actively communicating and pushing their subscription base.
Being a CPG brand retention, loyalty and referrals are the biggest needle movers for them.