Before selling on Amazon, Kappa was mainly focused on D2C via Shopify and brick & mortar retail locations. The pandemic changed everything and they needed to adjust their business and focus more on online sales.

I was tasked with the challenge of launching Kappa products on Amazon. This required me to develop a strategic plan to launch a brand on Amazon at the height of a pandemic. One of the main challenges that I faced was that Kappa products have a high price point and that doesn't always perform well on Amazon, especially in the clothing category.

Nina Shoes' revenue has been flat and even down because of the pandemic. We needed to increase profitable revenue for Nina to stay competitive in the industry for Google Ads and Google Shopping (both paid).

This customer wanted to launch their products in the US and also collecting new followers for their social media accounts. They already had success on Kickstarter but no sales yet in their online store

The new website should serve various audiences: investors, journalists and other Pharma companies. It should deliver the information in a clear, accessible way, and help users easily understand what the company does.