McDonald's identified the highly successful "I'm Lovin' It" campaign strategy which has now been leveraged in market for 18 years.

The Challenge

Client was looking to create a new, more modern strategic slogan for use in marketing over the next 20 years. It was highly important to not alienate existing customers while creating a motto for bringing in a new generation of customers.

The Process

As the President of Client Services for our company, I got involved directly given the critical nature and visibility of this project. Worked with the CMO of McDonalds to identify and test various options among consumers to gauge branding impact and reactions.

The Solution

McDonald's identified the highly successful "I'm Lovin' It" campaign strategy which has now been leveraged in market for 18 years.

Skills Used

Branding,Copywriting,Content Marketing,Marketing Strategy,Branding

Industry

Food & Drink

Results by the numbers

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