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McDonald's identified the highly successful "I'm Lovin' It" campaign strategy which has now been leveraged in market for 18 years.
Client was looking to create a new, more modern strategic slogan for use in marketing over the next 20 years. It was highly important to not alienate existing customers while creating a motto for bringing in a new generation of customers.
As the President of Client Services for our company, I got involved directly given the critical nature and visibility of this project. Worked with the CMO of McDonalds to identify and test various options among consumers to gauge branding impact and reactions.
McDonald's identified the highly successful "I'm Lovin' It" campaign strategy which has now been leveraged in market for 18 years.
Branding,Copywriting,Content Marketing,Marketing Strategy,Branding
Food & Drink
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This client did not have an established SEO program in place. The client was paying more for paid ads to build brand awareness and sales and decided to pivot to leverage SEO to increase targeted, qualified traffic.
Belissimo is a cutting-edge hat brand based in the US that needed assistance growing its customer base and revenue as its main objective. These luxury hats are at a high price point so marketing to the correct consumer is crucial with a niche target market.
Bat Control Specialists is a pest control company located in Ontario, Canada. As we all know, Canada can have some of the most frigid winters on the planet. Due to these cold winters, bats only come around for part of the year in the summer time. This means Bat Control Specialists has a small window of opportunity every year to snatch up as many clients as possible before the season ends or one of their competitors get to the clients.
MelioGuide, a leading online provider of safe and effective osteoporosis exercise programs, encountered challenges stemming from the complexity of MailChimp. The Marketing team, responsible for all marketing and website operations, sought Mayple's expertise.
Aviators Market is a unique platform, allowing individuals to list anything related to the aviation industry for sale. As one of the founder partners, J. Loparo plays a pivotal role in the platform's success.
Unlock your museum's marketing potential with Mayple! Join the Oakland Museum of California (OMCA) on a transformative expedition toward enriched engagement, enhanced metrics, and sustained growth. Mayple's expert approach has reshaped OMCA's email marketing strategy, propelling them to new heights.
Gradelink offers schools a comprehensive and user-friendly software solution, streamlining administrative tasks, improving enrollment processes, and supporting the mission of educational institutions. Despite their innovative software, Gradelink faced challenges in effectively communicating their offerings through email marketing.
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