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McDonald's identified the highly successful "I'm Lovin' It" campaign strategy which has now been leveraged in market for 18 years.
Client was looking to create a new, more modern strategic slogan for use in marketing over the next 20 years. It was highly important to not alienate existing customers while creating a motto for bringing in a new generation of customers.
As the President of Client Services for our company, I got involved directly given the critical nature and visibility of this project. Worked with the CMO of McDonalds to identify and test various options among consumers to gauge branding impact and reactions.
McDonald's identified the highly successful "I'm Lovin' It" campaign strategy which has now been leveraged in market for 18 years.
Branding,Copywriting,Content Marketing,Marketing Strategy,Branding
Food & Drink
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Summergrove Halls are a hotel and restaurant based in Cumbria. They had used various other channels in the past to try and drive growth of both room and restaurant bookings but found all were unsuccessful. Summergrove Halls' challenge was their location, whilst adjacent to the Lake District was too far to be a viable selling point and the hotel was functional rather than boutique or luxury. They had a niche audience of walkers, people working on nearby projects and people visiting the nearby hospital.
AEJuice operates in the unique space of video-editing. As a result, most of their consumers have a common passtime and passion -- creating. AEJuice is an established platform that puts a lot of effort in educating and spreading editing knowledge, but many consumers weren’t aware of these additional ways to connect.
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The Redux Group, a real estate group in the DC area, faced challenges in consolidating audiences for improved tagging and segmentation. The Marketing Specialist overseeing events and email marketing sought assistance.
M1 Concourse, a race track and events center, faced challenges with low open rates, click rates, and minimal e-commerce purchases. The Digital Marketing Manager, responsible for email to social media and website efforts, felt they were underutilizing tools.
MelioGuide, a leading online provider of safe and effective osteoporosis exercise programs, encountered challenges stemming from the complexity of MailChimp. The Marketing team, responsible for all marketing and website operations, sought Mayple's expertise.
Ready to revolutionize your marketing approach? Partner with Mayple and embark on a transformative journey toward enhanced engagement, improved metrics, and sustained growth. Contact us today to explore tailored strategies that will redefine your marketing trajectory.
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