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The goal of this campaign was to establish a formal program, it was a 3 month program, optimize for mobile and establish a well coordinated SEO strategy.
My team and I were able to deliver a full technical audit and content analysis that enabled this client to become more competitive against it's direct and indirect competitors. I also consulted with the client to encourage them to bring SEO in-house, as part of their digital marketing team, which they did.
This client did not have an established SEO program in place. The client was paying more for paid ads to build brand awareness and sales and decided to pivot to leverage SEO to increase targeted, qualified traffic.
My role was to establish a formal SEO strategy and program for this client. I began by establishing a full scale technical SEO audit of the client's site and provided support to the client's tech lead to implement all changes. A full long term SEO strategy was developed.
The goal of this campaign was to establish a formal program, it was a 3 month program, optimize for mobile and establish a well coordinated SEO strategy.
My team and I were able to deliver a full technical audit and content analysis that enabled this client to become more competitive against it's direct and indirect competitors. I also consulted with the client to encourage them to bring SEO in-house, as part of their digital marketing team, which they did.
Marketing Strategy,SEO
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This client was opening its first medical and recreational marijuana dispensary in a suburb of Toronto with about 5 other locations nearby.
They were the "new kids on the block" and their goal was to cut into the existing market share.
Most people search for dispensaries if they already don't have a favourite one they go to.
We took advantage of this and got them ranked within the top 3 positions on Google from our SEO for over 15 keywords related to their demographics search queries.
This was all done within 5 months of starting.
They became the highest volume cannabis store in the area and now they've opened a second location which we also manage for SEO.
Important to note that they weren't doing any other form on online marketing.
They offer a unique product that the world isn't familiar with. Explaining the science behind the product in addition to providing competitive differntiators were very important.
Blue Coffee Box, a subscription box coffee service, faced challenges in cleaning up dead emails, setting up journeys, and selecting relevant customers. The full admin behind the scenes sought Mayple's assistance.
Omnium Circus, a nonprofit circus celebrating inclusivity and diversity, faced a rapid decline in open rates. The Founder/Executive Director sought responsiveness and platform knowledge.
Implant Ninja, an online education company, entrusted Mayple to enhance its email marketing strategies. As the customer success and operations manager overseeing email marketing, the individual faced challenges in implementing learned strategies due to limitations with Mailchimp and organizational constraints.
Gradelink offers schools a comprehensive and user-friendly software solution, streamlining administrative tasks, improving enrollment processes, and supporting the mission of educational institutions. Despite their innovative software, Gradelink faced challenges in effectively communicating their offerings through email marketing.
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