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The goal of this campaign was to establish a formal program, it was a 3 month program, optimize for mobile and establish a well coordinated SEO strategy.
My team and I were able to deliver a full technical audit and content analysis that enabled this client to become more competitive against it's direct and indirect competitors. I also consulted with the client to encourage them to bring SEO in-house, as part of their digital marketing team, which they did.
This client did not have an established SEO program in place. The client was paying more for paid ads to build brand awareness and sales and decided to pivot to leverage SEO to increase targeted, qualified traffic.
My role was to establish a formal SEO strategy and program for this client. I began by establishing a full scale technical SEO audit of the client's site and provided support to the client's tech lead to implement all changes. A full long term SEO strategy was developed.
The goal of this campaign was to establish a formal program, it was a 3 month program, optimize for mobile and establish a well coordinated SEO strategy.
My team and I were able to deliver a full technical audit and content analysis that enabled this client to become more competitive against it's direct and indirect competitors. I also consulted with the client to encourage them to bring SEO in-house, as part of their digital marketing team, which they did.
Marketing Strategy,SEO
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The main challenges with working on this account were doing a complete overhaul of their creative direction and building a content structure that would help promote their application accurately. Understanding the product in-depth, and the best way that we could bring it to the eyes of their customer base and relevant users was also tricky. Finding original topics to help us build their social media and promoted content is something we have to deal with on a monthly basis as well. To keep things interesting for the users and for their unique community, we ensure a healthy content rotation and hyper relevant ideas.
Viole Purple, a brick-and-mortar technology supplementary school, was about to launch its first online course. Founders had little knowledge of online marketing and needed a strategy to plan the right marketing actions.
My work focused on identifying the buyer persona and value proposition, build a strategy for the launch and plan an effective acquisition strategy.
:Unleash your marketing potential with Mayple and embark on a journey to amplify your business's reach and engagement. SSR, a leading authority in tech reviews for the HR, recruitment, and PeopleOps landscape, encountered unique challenges in their email marketing strategy. As the Senior Content Marketing Editor, they needed to address audience engagement and reporting hurdles. This is the story of SSR, a testament to how a strategic partnership with Mayple enhanced their email marketing approach and boosted their KPIs.
Gradelink offers schools a comprehensive and user-friendly software solution, streamlining administrative tasks, improving enrollment processes, and supporting the mission of educational institutions. Despite their innovative software, Gradelink faced challenges in effectively communicating their offerings through email marketing.
V2 Hospitality, a Marketing Consultancy, sought Mayple's expertise to address time constraints and allocate efforts efficiently. As the founder overseeing marketing responsibilities, the challenge lay in optimizing strategies for maximum impact within the limited time available.
In the realm of healthcare, CareWise Solutions stands as a beacon of support. They provide The Caring Place HUB app in employee benefits packages, offering assistance to caregivers among their staff. This comprehensive app includes educational resources, virtual care providers, vetted wellness and care management apps, access to legal and life planning services, counseling, and a treasure trove of over 200 caregiving resources.
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