The goal of this campaign was to establish a formal program, it was a 3 month program, optimize for mobile and establish a well coordinated SEO strategy.

My team and I were able to deliver a full technical audit and content analysis that enabled this client to become more competitive against it's direct and indirect competitors. I also consulted with the client to encourage them to bring SEO in-house, as part of their digital marketing team, which they did.

The Challenge

This client did not have an established SEO program in place. The client was paying more for paid ads to build brand awareness and sales and decided to pivot to leverage SEO to increase targeted, qualified traffic.

The Process

My role was to establish a formal SEO strategy and program for this client. I began by establishing a full scale technical SEO audit of the client's site and provided support to the client's tech lead to implement all changes. A full long term SEO strategy was developed.

The Solution

The goal of this campaign was to establish a formal program, it was a 3 month program, optimize for mobile and establish a well coordinated SEO strategy.

My team and I were able to deliver a full technical audit and content analysis that enabled this client to become more competitive against it's direct and indirect competitors. I also consulted with the client to encourage them to bring SEO in-house, as part of their digital marketing team, which they did.

Skills Used

Marketing Strategy,SEO

Industry

Style & Fashion

Results by the numbers

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