I worked with Mercury Marine in my time at GS Design to create an integrated CMS platform that delivered on their global website needs, clearly positioning their premium global brand online.

Comprehensive content strategy shaped experience to deliver a solution with integrated translations and regimented editorial workflow to ensure global brand consistency while providing regional variation that serves the unique needs of worldwide countries and their local languages and dialects.


Awarded Best Website (2014) by Marine Marketers Association

The Challenge

  • Define digital marketing strategy for global boat motor manufacture
  • Design and develop custom website platform to deliver on the promise of the marketing strategy
  • Define and develop workflow to enable multi-party translation input, edits, review, approval process for 5 global regions encompassing 19 different languages

The Process

Strategy focused on deep primary and secondary research, including marketer/manufacturer/dealer/customer interviews, to fully understand the scope of work and define success across key stakeholders

Design and development were run in an agile method, delivering consistent progress, gathering feedback, and adjusting to optimize the product as we learned throughout the project.

The Solution

I worked with Mercury Marine in my time at GS Design to create an integrated CMS platform that delivered on their global website needs, clearly positioning their premium global brand online.

Comprehensive content strategy shaped experience to deliver a solution with integrated translations and regimented editorial workflow to ensure global brand consistency while providing regional variation that serves the unique needs of worldwide countries and their local languages and dialects.


Awarded Best Website (2014) by Marine Marketers Association

Skills Used

Web Development,Web Development,Marketing Strategy,SEO,Branding

Industry

Sports, Outdoors & Fitness

Results by the numbers

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