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I worked with Mercury Marine in my time at GS Design to create an integrated CMS platform that delivered on their global website needs, clearly positioning their premium global brand online.
Comprehensive content strategy shaped experience to deliver a solution with integrated translations and regimented editorial workflow to ensure global brand consistency while providing regional variation that serves the unique needs of worldwide countries and their local languages and dialects.
Awarded Best Website (2014) by Marine Marketers Association
Strategy focused on deep primary and secondary research, including marketer/manufacturer/dealer/customer interviews, to fully understand the scope of work and define success across key stakeholders
Design and development were run in an agile method, delivering consistent progress, gathering feedback, and adjusting to optimize the product as we learned throughout the project.
I worked with Mercury Marine in my time at GS Design to create an integrated CMS platform that delivered on their global website needs, clearly positioning their premium global brand online.
Comprehensive content strategy shaped experience to deliver a solution with integrated translations and regimented editorial workflow to ensure global brand consistency while providing regional variation that serves the unique needs of worldwide countries and their local languages and dialects.
Awarded Best Website (2014) by Marine Marketers Association
Web Development,Web Development,Marketing Strategy,SEO,Branding
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One challenging project was working on Rue La La’s exclusive “Madison Avenue” boutiques where vintage Chanel and other very high-end clothing and accessories were sold on our website. Some items were sold for upwards of $10K and they were final sale, unable to be returned. So, writing product descriptions that were accurate and extremely descriptive was imperative. I strengthened my attention-to-detail skill set in this role.
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