I worked with Mercury Marine in my time at GS Design to create an integrated CMS platform that delivered on their global website needs, clearly positioning their premium global brand online.

Comprehensive content strategy shaped experience to deliver a solution with integrated translations and regimented editorial workflow to ensure global brand consistency while providing regional variation that serves the unique needs of worldwide countries and their local languages and dialects.


Awarded Best Website (2014) by Marine Marketers Association

Andy W.

Mayple Vetted

expert

The Challenge

  • Define digital marketing strategy for global boat motor manufacture
  • Design and develop custom website platform to deliver on the promise of the marketing strategy
  • Define and develop workflow to enable multi-party translation input, edits, review, approval process for 5 global regions encompassing 19 different languages

The Process

Strategy focused on deep primary and secondary research, including marketer/manufacturer/dealer/customer interviews, to fully understand the scope of work and define success across key stakeholders

Design and development were run in an agile method, delivering consistent progress, gathering feedback, and adjusting to optimize the product as we learned throughout the project.

The Solution

I worked with Mercury Marine in my time at GS Design to create an integrated CMS platform that delivered on their global website needs, clearly positioning their premium global brand online.

Comprehensive content strategy shaped experience to deliver a solution with integrated translations and regimented editorial workflow to ensure global brand consistency while providing regional variation that serves the unique needs of worldwide countries and their local languages and dialects.


Awarded Best Website (2014) by Marine Marketers Association

Skills Used

Web Development,Web Development,Marketing Strategy,SEO,Branding

Industry

Sports, Outdoors & Fitness

See what Mayple
can do for you

Put your e-mail in and we'll arrange a consultation call for you

Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.

More Case Study

4

CPR

St Paul Kelowna

The condo developer wanted to quickly sell an ambitious condo unit project in downtown Kelowna. Due to a small sales team, we had to refine our audiences carefully to create the most efficient marketing program to leverage the realtor's time on the most ready-to-buy prospects.


We took over the account from another agency, so we had clear benchmarks to beat. This proved to be a testament to our deep understanding of Canadian real estate and technology. As we shattered their previous performance and sold out the building in under 1 year.

2

ROAS

Latico

Doing very well on Facebook but need help with Google Shopping, search (and eventually YouTube) need to keep above a 3.5x return while spending more.

1

ROAS

Aplos World

The new startup was trying to sell a hemp drink and wanted to use Facebook and Instagram Ads without getting their account shut down. I worked with Aplos and Facebook to get their account white listed so we could launch Facebook ads to direct people to their Shopify website to purcahse.

0.75

CPL

Infinity Canopy

Infinity Canopy offers modular, slide-on-wire canopy shades designed to be beautiful and durable while also being easy to install and easy to modify. The shade systems can be used in residential or commercial spaces, though it is a much larger investment than a backyard sail shade or pop-up canopy. Targeting and educating the right consumers when search behavior tends towards broad queries had been a challenge for the brand. Covid presented a new round of challenges when every restaurant was looking to install or update shaded, outdoor seating.