1. Bringing a product to market requires months of strategy and research into the target market. Slinger Bag hit the market for the first time with their portable tennis ball launcher, so our understanding of the U.S. tennis player and general consumer sports goods market was imperative. The product was also set to launch in the U.K, which required a separate strategy.  
2. Generating brand awareness, especially for a new brand, requires an essential mix of paid search and social campaigns and an effectively designed landing page to optimize traffic for sales. 
3. COVID-19 initially shut down manufacturing and continued to add unforeseen manufacturing and shipping delays throughout 2020

High volume long tail keyword project with very unstructured website structure and difficulties in crawling, getting the pages ranked and winning customers for their local business directory.

OSSA FRAMES a luxury sunglasses and glasses online store. As is the case with any new business venture, the most challenging obstacle was gaining a potential consumer base and email list.

They needed a brand new website & social media strategy.