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This resulted in Michelin optimizing their eCommerce product pages with important keywords which resulted in an increase in rankings.
Michelin wanted to understand how people searched on Google, Amazon, and Walmart and execute a targeted eCommerce SEO campaign.
Google and Amazon are 2 separate search engines. In regards to Amazon, there is a lot of reverse engineering needed as they keep how their algorithm works a secret.
People don't search the same way on Google and Amazon. We first started by looking at keyword data on Google and then analyzed keyword data on Amazon.
We then compared and contrasted keyword data and identified the differences of how people searched on Google and Amazon.
From there, we came up with an eCommerce product page optimization plan to execute across Amazon and Walmart.
The keyword data also influenced their content creation moving forwards and what they chose to write about in descriptions to increase rankings and conversion rates.
This resulted in Michelin optimizing their eCommerce product pages with important keywords which resulted in an increase in rankings.
SEO
Automotive & Transportation
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Build the pillars and grow an end-to-end influencer program, leveraging an existing referral program and creating the basis for a new affiliate program. The main challenges of the projects were:
This client came to me as a newer shop only starting in January of 2021. They had not run any paid media at the point of working together and they were already having good success in their first 6-months doing around 50-100K/month in top line revenue. They came to me looking to clear more of their inventory and start testing the waters on paid media to see what kind of return they could achieve.
Their business model did launches every two weeks of different products, so we were constantly running different campaigns to see which clothing sold well through paid media.
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