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This resulted in Michelin optimizing their eCommerce product pages with important keywords which resulted in an increase in rankings.
Michelin wanted to understand how people searched on Google, Amazon, and Walmart and execute a targeted eCommerce SEO campaign.
Google and Amazon are 2 separate search engines. In regards to Amazon, there is a lot of reverse engineering needed as they keep how their algorithm works a secret.
People don't search the same way on Google and Amazon. We first started by looking at keyword data on Google and then analyzed keyword data on Amazon.
We then compared and contrasted keyword data and identified the differences of how people searched on Google and Amazon.
From there, we came up with an eCommerce product page optimization plan to execute across Amazon and Walmart.
The keyword data also influenced their content creation moving forwards and what they chose to write about in descriptions to increase rankings and conversion rates.
This resulted in Michelin optimizing their eCommerce product pages with important keywords which resulted in an increase in rankings.
SEO
Automotive & Transportation
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I provided social media management and email marketing for this client. We worked on brand awareness and took a very product/ service based approach to the marketing strategy since the main goal was to get people to book a service to come into the spa. In the spa and online we push products we knew those customers were loved. We had great success with my social media and email marketing assistance!
Brendon worked with Beachbody & Openfit to handle a high demand increase caused from pandemic shutdowns. The companies app & web based services were in high demand and Google, Bing and display were poorly managed but spending 7 figures/month. Youtube had also been a failed initiative but needed revisited.
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