
This resulted in Michelin optimizing their eCommerce product pages with important keywords which resulted in an increase in rankings.
Michelin wanted to understand how people searched on Google, Amazon, and Walmart and execute a targeted eCommerce SEO campaign.
Google and Amazon are 2 separate search engines. In regards to Amazon, there is a lot of reverse engineering needed as they keep how their algorithm works a secret.
People don't search the same way on Google and Amazon. We first started by looking at keyword data on Google and then analyzed keyword data on Amazon.
We then compared and contrasted keyword data and identified the differences of how people searched on Google and Amazon.
From there, we came up with an eCommerce product page optimization plan to execute across Amazon and Walmart.
The keyword data also influenced their content creation moving forwards and what they chose to write about in descriptions to increase rankings and conversion rates.
This resulted in Michelin optimizing their eCommerce product pages with important keywords which resulted in an increase in rankings.
SEO
Automotive & Transportation
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EZDetangler has a very strong presence online, an established audience as well as a strong digital marketing strategy.
RocketPage works with them on a regular basis by building landing pages for the different offers of their marketing efforts.
The story started with a landing page of one of their product that we revamped, and we continued working together, building high converting landing pages for them and optimizing their user experience to get the most out of their traffic.
Being a small business, one of the biggest challenges you may face is growing your awareness and brand authority, online so that your target audience makes a purchase.
At the time Clean Kiss Organics was struggling to grow its awareness and website traffic, as well as its sales. Since they were a small business and didn't have a great deal of money to invest in ads and campaigns, they wanted to focus primarily on social media marketing but needed a strategic approach to help them get the traction they wanted.
With the pandemic striking, Bloc Shop, one of Quebec's main climbing spots, had to diversify. Their in-person boutique had a lot of choices, as their climbing shoes offering is one of the best in Canada. However, their online store was not generating a lot of conversions.
They came to us for Google, Facebook and Instagram Ads.

In the realm of healthcare, CareWise Solutions stands as a beacon of support. They provide The Caring Place HUB app in employee benefits packages, offering assistance to caregivers among their staff. This comprehensive app includes educational resources, virtual care providers, vetted wellness and care management apps, access to legal and life planning services, counseling, and a treasure trove of over 200 caregiving resources.

Discover how Direct Textile Store, a leading online wholesaler catering to the healthcare and hospitality industries, unlocked the full potential of their email marketing with the strategic partnership of Mayple. This case study unveils the challenges faced, the impactful collaboration with Mayple, and the transformation that ensued.

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