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This resulted in Michelin optimizing their eCommerce product pages with important keywords which resulted in an increase in rankings.
Michelin wanted to understand how people searched on Google, Amazon, and Walmart and execute a targeted eCommerce SEO campaign.
Google and Amazon are 2 separate search engines. In regards to Amazon, there is a lot of reverse engineering needed as they keep how their algorithm works a secret.
People don't search the same way on Google and Amazon. We first started by looking at keyword data on Google and then analyzed keyword data on Amazon.
We then compared and contrasted keyword data and identified the differences of how people searched on Google and Amazon.
From there, we came up with an eCommerce product page optimization plan to execute across Amazon and Walmart.
The keyword data also influenced their content creation moving forwards and what they chose to write about in descriptions to increase rankings and conversion rates.
This resulted in Michelin optimizing their eCommerce product pages with important keywords which resulted in an increase in rankings.
SEO
Automotive & Transportation
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We worked with consumer media, specialized media, general news, business, technology, entertainment, internationals, relevant trade media, and opinion leaders to help position the company in the US Hispanic and general market.
The University of Valley Forge was founded in 1939 and is part of an international network of Assemblies of God colleges and universities. A private university with undergraduate, graduate, and lifelong learning programs, our mission is to prepare individuals for a life of service and leadership in the church and in the world.
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