This resulted in Michelin optimizing their eCommerce product pages with important keywords which resulted in an increase in rankings.

The Challenge

Michelin wanted to understand how people searched on Google, Amazon, and Walmart and execute a targeted eCommerce SEO campaign.



The Process

Google and Amazon are 2 separate search engines. In regards to Amazon, there is a lot of reverse engineering needed as they keep how their algorithm works a secret.


People don't search the same way on Google and Amazon. We first started by looking at keyword data on Google and then analyzed keyword data on Amazon.


We then compared and contrasted keyword data and identified the differences of how people searched on Google and Amazon.


From there, we came up with an eCommerce product page optimization plan to execute across Amazon and Walmart.


The keyword data also influenced their content creation moving forwards and what they chose to write about in descriptions to increase rankings and conversion rates.

The Solution

This resulted in Michelin optimizing their eCommerce product pages with important keywords which resulted in an increase in rankings.

Skills Used

SEO

Industry

Automotive & Transportation

Results by the numbers

See what Mayple
can do for you

Put your e-mail in and we'll arrange a consultation call for you

Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.

More Case Study

0.5

ROAS

Heroic Now

How to sign up new users for an annual plan

5

ROAS

Capital Auto Parts

Capital Auto Parts was coming into a new season without a ads vendor and was eager to push to ROAS of 8-10. The busy season in Canada didn't start until March, so there was about a month window to get underway.

0.82

CPL

The Sales Consultancy

  • No Channels had yet been activated and there was no consistent source of leads for this ultra-high-ticket service. Literally starting on 0.

Thai Long

They wanted to retain more customers and acquire new ones through social media

American Printing House for the Blind

The American Printing House for the Blind faced challenges with Mailchimp set up using audiences instead of groups. The Marketing/Communications department sought Mayple's expertise.

Wise Lines

Wise Line Tools, a power tool retailer, faced challenges with web sales and marketing. The responsible individual sought Mayple's assistance.

Spanish And Go

Ready to revolutionize your marketing approach? Partner with Mayple and embark on a transformative journey toward enhanced engagement, improved metrics, and sustained growth. Contact us today to explore tailored strategies that will redefine your marketing trajectory.

Any Place

In the bustling world of remote work and corporate travel, Anyplace, a provider of flexible-term furnished apartment rentals, seeks to stand out. Their mission is clear: provide quality accommodations equipped with reliable, gigabit-speed internet for remote workers, corporate travelers, and creatives. Email marketing plays a crucial role in building trust and credibility with their audience, helping them convert subscribers into loyal customers.