I worked with 7Summits to help Milwaukee remodel their aging website enable customers to more easily browse and discover products on their own terms, providing multiple pathways to view products by application, system, or trade sections. The new design put the products at the heart of website with large photos and videos, including 360° photos. We reorganized the recommended products and accessories, product comparison videos, customer stories, and included reviews pulled from across the Internet, and combined dozens different ways to filter and compare products.

The Challenge

Digital strategy, website design and development for a Sitecore-based solution at milwaukeetool.com.

Design and develop landing pages for new product launches

The Process

I was tasked with leading a teams of strategists and designers at 7Summits as well as internal developers at Milwaukee Tool, augmenting the staff with outside consultants as needed.

The project was managed utilizing a phased agile approach, beginning with strategy and moving through design and development.

Promotional content to support ongoing product launches were included throughout the project lifecycle.

The Solution

I worked with 7Summits to help Milwaukee remodel their aging website enable customers to more easily browse and discover products on their own terms, providing multiple pathways to view products by application, system, or trade sections. The new design put the products at the heart of website with large photos and videos, including 360° photos. We reorganized the recommended products and accessories, product comparison videos, customer stories, and included reviews pulled from across the Internet, and combined dozens different ways to filter and compare products.

Skills Used

Marketing Strategy,Web Development,Web Development

Industry

Home & Garden

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