Cost per conversion dropped from an average of ~$120 to an average $14, an 88.3% decrease in cost per lead.
Total conversion went from ~30/week to upwards of 200 per week. This is a 566% increase in total conversions.
Mold Bros is a mold remediation company on the East coast of Florida, the most competitive market for mold services in the world.
Further they have a proprietary service that is new to the industry and is much less expensive than traditional Mold Remediation. But that also means they generate far less revenue per job than their competitors who are advertising on Google.
Our task was to lower their cost per lead to a sustainable range, approximately $100 per lead.
We were originally brought on board to optimize Mold Bros' Google Ads.
We restructured their landing pages and wrote conversion-focused copy to rapidly communicate the benefits of their service to potential customers.
Then we built out tightly themed campaigns and ad groups that were organized to easily understand performance.
As we saw searches appearing for different cities and locations within their service area we built out dedicated ad groups for each, speaking directly to the consumer in that city.
After a healthy flow of conversions were coming in through Google Search we neede a way to increase volume. At this point we added Bing Ads and Google Display to our media mix.
By saturating local markets with display ads designed to communicate the revolutionary nature of their remediation service we were able to drastically reduce cost/conversion.
Finally we added Facebook ads to their media mix to push as many leads as possible into their sales pipelines.
Cost per conversion dropped from an average of ~$120 to an average $14, an 88.3% decrease in cost per lead.
Total conversion went from ~30/week to upwards of 200 per week. This is a 566% increase in total conversions.
Paid Ads,Paid Ads,Paid Ads,Branding
Home & Garden
Put your e-mail in and we'll arrange a consultation call for you
In the realm of timeless baby clothing, Feltman Brothers, with a rich history spanning a century, faced challenges in navigating the nuances of modern marketing, particularly in email campaigns. This case study delves into how Feltman Brothers overcame their marketing hurdles through a transformative partnership with Mayple.
In the competitive realm of construction payroll services, myconstructionpayroll (MC) found itself facing challenges in maximizing its marketing potential. Struggling with ineffective email marketing strategies and underutilized tools, the company sought a solution to elevate its engagement, metrics, and overall growth.
Gradelink offers schools a comprehensive and user-friendly software solution, streamlining administrative tasks, improving enrollment processes, and supporting the mission of educational institutions. Despite their innovative software, Gradelink faced challenges in effectively communicating their offerings through email marketing.
In the heart of Munster, Ottawa, Saunders Farm stands as a 100-acre agri-tourism haven that hosts an array of community events, including festivals, weddings, Farm Camp, Haunting Season, winter festivities, and boasts the largest collection of hedge mazes in North America. As the Marketing Coordinator at Saunders Farm, the challenges of boosting engagement and optimizing their email marketing strategy loomed large. This case study delves into the farm's journey to harness their marketing potential with the assistance of Mayple.