Join us LIVE ✨ Create the Right Strategy to 10X Your Business in 2024.
Cost per conversion dropped from an average of ~$120 to an average $14, an 88.3% decrease in cost per lead.
Total conversion went from ~30/week to upwards of 200 per week. This is a 566% increase in total conversions.
Mold Bros is a mold remediation company on the East coast of Florida, the most competitive market for mold services in the world.
Further they have a proprietary service that is new to the industry and is much less expensive than traditional Mold Remediation. But that also means they generate far less revenue per job than their competitors who are advertising on Google.
Our task was to lower their cost per lead to a sustainable range, approximately $100 per lead.
We were originally brought on board to optimize Mold Bros' Google Ads.
We restructured their landing pages and wrote conversion-focused copy to rapidly communicate the benefits of their service to potential customers.
Then we built out tightly themed campaigns and ad groups that were organized to easily understand performance.
As we saw searches appearing for different cities and locations within their service area we built out dedicated ad groups for each, speaking directly to the consumer in that city.
After a healthy flow of conversions were coming in through Google Search we neede a way to increase volume. At this point we added Bing Ads and Google Display to our media mix.
By saturating local markets with display ads designed to communicate the revolutionary nature of their remediation service we were able to drastically reduce cost/conversion.
Finally we added Facebook ads to their media mix to push as many leads as possible into their sales pipelines.
Cost per conversion dropped from an average of ~$120 to an average $14, an 88.3% decrease in cost per lead.
Total conversion went from ~30/week to upwards of 200 per week. This is a 566% increase in total conversions.
Paid Ads,Paid Ads,Paid Ads,Branding
Home & Garden
Put your e-mail in and we'll arrange a consultation call for you
LEMONKIND is a woman-owned business founded in 2016 with a mission to deliver 100% natural food & beverages that are both delicious & healthy. LEMONKIND is driven to utilize the earth’s most beneficial ingredients to help transform their consumer's overall well-being. Lemonkind wanted to leverage a content ad strategy to attract a broader audience of health and wellness shoppers & drive
stronger sales.
Samsonite had a CRM database of customers but had not sent an email in over 6 months. They were looking for a fresh approach for its email marketing program to re-engage and nurture current and new customers. The challenge was to establish a new strategy and approach that would improve email open rates and click through rates to ultimately increase its ecommerce sales for its travel bags, luggage and accessories.
The client had the following challenges:
Discover how Direct Textile Store, a leading online wholesaler catering to the healthcare and hospitality industries, unlocked the full potential of their email marketing with the strategic partnership of Mayple. This case study unveils the challenges faced, the impactful collaboration with Mayple, and the transformation that ensued.
Safar Publications, an online learning platform, enlisted Mayple's help in optimizing their journeys initiative.
Idahoan, dedicated to bringing quality potato products, faced challenges related to bandwidth and growing subscribers. The Head of Marketing sought Mayple's guidance.
Wise Line Tools, a power tool retailer, faced challenges with web sales and marketing. The responsible individual sought Mayple's assistance.
We're currently not vetting new experts,
we'll be back soon.
Hire top vetted marketers
