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Cost per conversion dropped from an average of ~$120 to an average $14, an 88.3% decrease in cost per lead.
Total conversion went from ~30/week to upwards of 200 per week. This is a 566% increase in total conversions.
Mold Bros is a mold remediation company on the East coast of Florida, the most competitive market for mold services in the world.
Further they have a proprietary service that is new to the industry and is much less expensive than traditional Mold Remediation. But that also means they generate far less revenue per job than their competitors who are advertising on Google.
Our task was to lower their cost per lead to a sustainable range, approximately $100 per lead.
We were originally brought on board to optimize Mold Bros' Google Ads.
We restructured their landing pages and wrote conversion-focused copy to rapidly communicate the benefits of their service to potential customers.
Then we built out tightly themed campaigns and ad groups that were organized to easily understand performance.
As we saw searches appearing for different cities and locations within their service area we built out dedicated ad groups for each, speaking directly to the consumer in that city.
After a healthy flow of conversions were coming in through Google Search we neede a way to increase volume. At this point we added Bing Ads and Google Display to our media mix.
By saturating local markets with display ads designed to communicate the revolutionary nature of their remediation service we were able to drastically reduce cost/conversion.
Finally we added Facebook ads to their media mix to push as many leads as possible into their sales pipelines.
Cost per conversion dropped from an average of ~$120 to an average $14, an 88.3% decrease in cost per lead.
Total conversion went from ~30/week to upwards of 200 per week. This is a 566% increase in total conversions.
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This was a spiritual store with both a brick-and-mortar store (in Georgia) as well as an online store. Additionally, the client had a subscription box. The client wished to increase subscriptions to her monthly box as well as increase sales.
When we met the client, the lifetime value for the subscription box was low. It was underpriced and many people canceled after a month or 2. We worked to help increase the price and improve lifetime value with higher quality traffic.
The website was also confusing and disorganized. We helped to make the website organized and more user-friendly.
Last, we created a full-funnel to attract a cold audience and warm it up. Towards the end of our time with this client, we were able to convince them to trial a weekly sale (on Mondays) to improve average order value.
Vaughtons and parent company WH Darby’s are a 200 year old business operating in Birmingham’s (England) world famous jewellery quarter. Manufacturers of handmade insignia, specialising in products such as Jewels, Medals, Chains of Office, Lapel Badges, Cufflinks and much more. During their prod history they have made Olympic medals, the FA Cup, and have had commissions from several royal families.
In 2021 Vaughtons approach Delta with a challenge.
In recent years the business had diversified and created new revenue streams. This strategy had produced good results but also meant the business had lost focus and it’s brand identity had been diluted. Up against an increasingly competitive market, offering ever more specialised services and products Vaughtons understood that they need to evolve the business if they were to successfully see off the competition and build for the future.
In the bustling world of remote work and corporate travel, Anyplace, a provider of flexible-term furnished apartment rentals, seeks to stand out. Their mission is clear: provide quality accommodations equipped with reliable, gigabit-speed internet for remote workers, corporate travelers, and creatives. Email marketing plays a crucial role in building trust and credibility with their audience, helping them convert subscribers into loyal customers.
Discover how Direct Textile Store, a leading online wholesaler catering to the healthcare and hospitality industries, unlocked the full potential of their email marketing with the strategic partnership of Mayple. This case study unveils the challenges faced, the impactful collaboration with Mayple, and the transformation that ensued.
In the world of travel, YOLLO Group Services, Inc. stands as a leading travel agency, specializing in all-inclusive packages for events such as Essence Festival, Urban Fiesta, and NBA All-Star. These packages not only provide access to the hottest events but also offer excursions, party passes, drink specials, and an abundance of fun. As a Manager at YOLLO Group Services, the challenges of email marketing were a roadblock to unlocking their marketing potential. This case study delves into YOLLO Group Services' partnership with Mayple and the transformation that ensued.
Implant Ninja, an online education company, entrusted Mayple to enhance its email marketing strategies. As the customer success and operations manager overseeing email marketing, the individual faced challenges in implementing learned strategies due to limitations with Mailchimp and organizational constraints.
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