Join us LIVE ✨ Create the Right Strategy to 10X Your Business in 2024.
Cost per conversion dropped from an average of ~$120 to an average $14, an 88.3% decrease in cost per lead.
Total conversion went from ~30/week to upwards of 200 per week. This is a 566% increase in total conversions.
Mold Bros is a mold remediation company on the East coast of Florida, the most competitive market for mold services in the world.
Further they have a proprietary service that is new to the industry and is much less expensive than traditional Mold Remediation. But that also means they generate far less revenue per job than their competitors who are advertising on Google.
Our task was to lower their cost per lead to a sustainable range, approximately $100 per lead.
We were originally brought on board to optimize Mold Bros' Google Ads.
We restructured their landing pages and wrote conversion-focused copy to rapidly communicate the benefits of their service to potential customers.
Then we built out tightly themed campaigns and ad groups that were organized to easily understand performance.
As we saw searches appearing for different cities and locations within their service area we built out dedicated ad groups for each, speaking directly to the consumer in that city.
After a healthy flow of conversions were coming in through Google Search we neede a way to increase volume. At this point we added Bing Ads and Google Display to our media mix.
By saturating local markets with display ads designed to communicate the revolutionary nature of their remediation service we were able to drastically reduce cost/conversion.
Finally we added Facebook ads to their media mix to push as many leads as possible into their sales pipelines.
Cost per conversion dropped from an average of ~$120 to an average $14, an 88.3% decrease in cost per lead.
Total conversion went from ~30/week to upwards of 200 per week. This is a 566% increase in total conversions.
Paid Ads,Paid Ads,Paid Ads,Branding
Home & Garden
Put your e-mail in and we'll arrange a consultation call for you
This company is relatively new, and generally their services are ones that people look for specifically on google, rather than show interest through social media. Their Google ads were doing well, and scaling, and therefore I was being tested as they were hesitant to go on Facebook ads.
GROWING A SOCIAL COMMUNITY IN A NICHE MARKET
An online store that is your one-stop shop for English Teas and Tea Sets. They carry everything you need for an English Tea party. Most of their products are made in the UK and are available for purchase to people in the U.S.
COMPANY OVERVIEW
The brand was new to Facebook advertising and had never run Facebook ads before. They had a Facebook page and posted to it occasionally.
INTRODUCTION
Develop a strategy that included organic content development and a strategic paid advertising campaign. The strategy also included regular recommendations, inbound engagement monitoring, as well as monthly analytics reporting.
SOLUTION
Helped brand double their Facebook fans and generated 1,553 Purchases in less than 3 months with 683.47% Return on Ad Spend and $78,640.92 Website Purchases Conversion Value. Along with this content development, I developed and managed an assortment of social media advertising campaigns, while A/B Testing different variations.
Global Edge Markets operates at the intersection of business and digital marketing consulting in the bustling environment of New York. As a project manager, Daria plays a crucial role in orchestrating projects and closely collaborating with the business development department.
The American Printing House for the Blind faced challenges with Mailchimp set up using audiences instead of groups. The Marketing/Communications department sought Mayple's expertise.
In the world of travel, YOLLO Group Services, Inc. stands as a leading travel agency, specializing in all-inclusive packages for events such as Essence Festival, Urban Fiesta, and NBA All-Star. These packages not only provide access to the hottest events but also offer excursions, party passes, drink specials, and an abundance of fun. As a Manager at YOLLO Group Services, the challenges of email marketing were a roadblock to unlocking their marketing potential. This case study delves into YOLLO Group Services' partnership with Mayple and the transformation that ensued.
In the realm of healthcare, CareWise Solutions stands as a beacon of support. They provide The Caring Place HUB app in employee benefits packages, offering assistance to caregivers among their staff. This comprehensive app includes educational resources, virtual care providers, vetted wellness and care management apps, access to legal and life planning services, counseling, and a treasure trove of over 200 caregiving resources.
We're currently not vetting new experts,
we'll be back soon.
Hire top vetted marketers
