Canada's Fastest-Growing Company in 2016 as Canada Drives ranked #1 in Canadian Business magazines Profit 500 list and was the winner of EY's Entrepreneur of the Year Pacific division’s Fintech category.

• Answer 1001 user analytics questions
• Determine product adoption
• Discover user activation metric
• Measure activation
• Manage data sources and connections
• Track campaign performance

Atlassian, a B2B workplace collaboration software company, was heading towards a cloud-first future where it needed to move its marketing processes from being focused on high-touch single product journeys to now self-serve (user onboards on their own), low-touch (light chat support based on bronze/silver status) and high-touch (gold status, enterprise customers) across many products and apps.

The technology, marketing and sales teams were misaligned, and looked for a partner who could speak marketing + sales + technology, which was the role I played. My responsibility was in leading product managers and program managers to enable strategies in lifecycle marketing (prospects growth, lead acquisition, nurture programming, conversion and retention) and move freemium users through the upgrade path, with the goal of activating low-CAC flywheel marketing.

Misha Hawaii needed help with their Facebook Advertising. To create a streamlined funnel to drive increased online sales, as well as increase the amount of people attending their Live events.