Zachary P.

Mayple Vetted

expert

The Challenge

Mommyato launched their website in January 2022 and needed to create a digital strategy to help drive organic traffic in a competitive space: prenatal and postpartum support for new moms.

The Process

  • Perform extensive keyword research in order to identify opportunities to drive traffic where there was keyword volume but low competition
  • Create a content strategy aimed at generating traffic for these lower difficulty keywords
  • Work with dev team to ensure proper on-site SEO is being implemented on the website
  • Create and implement a backlink strategy incorporating guest blog posts, structured citations, and forum links.

The Solution

Skills Used

Content Marketing,Copywriting,SEO,Marketing Strategy

Industry

Health & Wellness

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