By partnering with Pathfinder they were able to skyrocket sales $99,994.24 compared with the previous Spring Carnival season, an increase of 21.32%.
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Morgan & Taylor were looking to increase sales through their online store in the 2018 Spring Carnival season after steady growth in previous years.
By partnering with Pathfinder they were able to skyrocket sales $99,994.24 compared with the previous Spring Carnival season, an increase of 21.32%.
Morgan & Taylor are a Melbourne based millinery company synonymous with Spring Racing season. Their fascinators and race day hats are a feature on race courses around the country.
While the core of their business is driven by retailers like Myer, David Jones and the Iconic, Morgan & Taylor wanted to grow sales through their own store.
By partnering with Pathfinder they were able to skyrocket sales $99,994.24 compared with the previous Spring Carnival season, an increase of 21.32%.
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Being a small business, one of the biggest challenges you may face is growing your awareness and brand authority, online so that your target audience makes a purchase.
At the time Clean Kiss Organics was struggling to grow its awareness and website traffic, as well as its sales. Since they were a small business and didn't have a great deal of money to invest in ads and campaigns, they wanted to focus primarily on social media marketing but needed a strategic approach to help them get the traction they wanted.