
By partnering with Pathfinder they were able to skyrocket sales $99,994.24 compared with the previous Spring Carnival season, an increase of 21.32%.
Morgan & Taylor were looking to increase sales through their online store in the 2018 Spring Carnival season after steady growth in previous years.
By partnering with Pathfinder they were able to skyrocket sales $99,994.24 compared with the previous Spring Carnival season, an increase of 21.32%.
Morgan & Taylor are a Melbourne based millinery company synonymous with Spring Racing season. Their fascinators and race day hats are a feature on race courses around the country.
While the core of their business is driven by retailers like Myer, David Jones and the Iconic, Morgan & Taylor wanted to grow sales through their own store.
By partnering with Pathfinder they were able to skyrocket sales $99,994.24 compared with the previous Spring Carnival season, an increase of 21.32%.
Web Development,Paid Ads,SEO,Paid Ads,Paid Ads
Style & Fashion
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Managed their Google Ads and Amazon ads accounts. Google performed well for them. We were able to drive revenue at about a 600-800% ROAS depending on seasonality. Toward the holidays, we could really ramp up and even see higher ROAS.
Overall, they were happy w/ performance but unfortunately had to cut budgets in late 2020 due to covid/supply chain issues.

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