By partnering with Pathfinder they were able to skyrocket sales $99,994.24 compared with the previous Spring Carnival season, an increase of 21.32%.



The Challenge

Morgan & Taylor were looking to increase sales through their online store in the 2018 Spring Carnival season after steady growth in previous years.


By partnering with Pathfinder they were able to skyrocket sales $99,994.24 compared with the previous Spring Carnival season, an increase of 21.32%.



The Process

Morgan & Taylor are a Melbourne based millinery company synonymous with Spring Racing season. Their fascinators and race day hats are a feature on race courses around the country.


While the core of their business is driven by retailers like Myer, David Jones and the Iconic, Morgan & Taylor wanted to grow sales through their own store.


The Solution

By partnering with Pathfinder they were able to skyrocket sales $99,994.24 compared with the previous Spring Carnival season, an increase of 21.32%.



Skills Used

Web Development,Paid Ads,SEO,Paid Ads,Paid Ads

Industry

Style & Fashion

Results by the numbers

See what Mayple
can do for you

Put your e-mail in and we'll arrange a consultation call for you

Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.

More Case Study

Mountain Dew

In a health conscious world of consumers switching from sugary sodas to water and teas, Mountain Dew has always found ways to grow within the category. However, despite it's growth, Dew has struggled to recruit new drinkers into the brand and specifically having difficulties recruiting multicultural targets, even with a marquee partnership with the NBA. My work as Account Director at Ten35, the Cultural Agency Of Record, helped the brand gain relevance with a revamped recruitment strategy, redefined creative target and developed the creative articulation of new strategic idea.

0.32

ROAS

Field Notes

Field Notes was a niche brand of artsy notebooks that had very passionate customers. The goal was to increase revenue while remaining profitable on Facebook/Instagram.

4

ROAS

Vitasei

This was a Colombian company that wanted to break into the US business with their unique product line. They had no audience and no previous sales in the market.

0.68

ROAS

MOBY

MOBY needed an revised marketing strategy that would shift spending focus from print/event placements to higher return digital advertising. The company has also recently acquired Baby Hawk (carriers) and Maya & Max (accessories); consolidating digital assets and streamlining marketing were key objectives for 2016.

Oakland Museum of California

Unlock your museum's marketing potential with Mayple! Join the Oakland Museum of California (OMCA) on a transformative expedition toward enriched engagement, enhanced metrics, and sustained growth. Mayple's expert approach has reshaped OMCA's email marketing strategy, propelling them to new heights.

Direct Textile Store

Discover how Direct Textile Store, a leading online wholesaler catering to the healthcare and hospitality industries, unlocked the full potential of their email marketing with the strategic partnership of Mayple. This case study unveils the challenges faced, the impactful collaboration with Mayple, and the transformation that ensued.

The Idea Village

In the dynamic world of startups and business scaling, effective marketing is paramount. The Idea Village, an organization dedicated to helping startup founders scale their businesses through a range of innovative programs, recognized the need to enhance their email marketing strategies. This case study delves into their journey of transformation with Mayple.

U.S. National Whitewater Center

Tucked away in the heart of North Carolina, the U.S. National Whitewater Center, a nonprofit organization, thrives on an unwavering commitment to fostering outdoor access for all. Their mission is as grand as it is noble: to build resilient communities through the promotion of healthy and active lifestyles, environmental stewardship, and the celebration of family and civic togetherness. The Whitewater Center understands that we all share a common genetic code compelling us to explore the great outdoors and share these experiences with others. Their approach is simple yet profound: make connecting with nature compelling and accessible, and extend an open invitation to all. This is the story of how Mayple helped revolutionize their approach to email marketing, turning it into a catalyst for more profound connections with their audience.