Started the campaign for B2B credit card offer from scratch with no Facebook pixel data as the ad account was completely brand new. We were targeting Mexico and Canada when we started.

The client launched on Amazon a few months ago, but the supplement space is very competitive so they found it hard to get clicks and conversions. They decided to hire an Amazon expert to see if they could improve sales and ROAS.

The company launched a new product and wanted to have marketing help because they had never ran paid ads before.

This customer was running lead generation campaigns that fed the leads into their custom-built CRM, to be contacted by call centre staff. The call centre reps would then convert the leads into sales over the phone, sometimes over several calls. That data would go into the CRM also, but not connected to the original lead. Leads came in via website forms as well as phone calls, so tracking inbound phone call leads was essential as well. They had a call tracking system built by a previous agency that they needed to migrate away from.

The challenge was to be able to feed sales data back into Google Ads so that the campaigns could be optimized to the actual revenue, as opposed to just the CPL. The call tracking also needed to be migrated to another platform.