With limited show screening times across Sydney and Melbourne and unprecedented demand, we knew that a cross-channel digital strategy was going to be crucial in driving awareness and increasing ticket sales for a performance we all get excited for: Moulin Rouge – The Musical.

Facing widespread lockdowns, a pandemic forcing everyone indoors, and traditional media campaigns not having the reach they once did, we needed to support and amplify customers wherever they were.

We developed a digital funnel that moved across YouTube, Display, Search and Social Media (the creme de la creme of the PPC Suite) and that provided highly-engaging ads to browsers on the go. 

With such high demand for tickets, we also knew that we had to be strategic in our targeting to make sure that we achieved the highest ROI and ROAS possible.

We worked with a creative agency to manage all PPC channels across Google Search, Display, Video and Facebook & Instagram.

Given the reach and recognition of Moulin Rouge we developed a broad reaching digital campaign that targeted avid theatre attendees and anyone that was interested in musicals.

Our campaigns were designed to be the fallback on the overarching campaign activities which included TV, OOH and many other marketing channels, ensuring that when our audience was on their device — the campaigns were present and ready to convert into bookings.