• 125X ROAS
  • 17, 645, 842 Impressions
  • 276, 039 Engaged Clicks

The Moulin Rouge campaigns hit a marketing home run with an astounding 125X ROAS. Overall, our campaigns generated 17, 645, 842 impressions and 276, 039 clicks, driving huge awareness and ticket sales for the show.

Not to mention, they had peace of mind knowing that their Google Ads account and campaigns were optimised to reach the people looking for their services and maximise their return on investment (ROI).


Sales Generated per month were over $3.5 million.

1.25
ROAS

The Challenge

With limited show screening times across Sydney and Melbourne and unprecedented demand, we knew that a cross-channel digital strategy was going to be crucial in driving awareness and increasing ticket sales for a performance we all get excited for: Moulin Rouge – The Musical.


Facing widespread lockdowns, a pandemic forcing everyone indoors, and traditional media campaigns not having the reach they once did, we needed to support and amplify customers wherever they were.


We developed a digital funnel that moved across YouTube, Display, Search and Social Media (the creme de la creme of the PPC Suite) and that provided highly-engaging ads to browsers on the go. 

With such high demand for tickets, we also knew that we had to be strategic in our targeting to make sure that we achieved the highest ROI and ROAS possible.

The Process

We worked with a creative agency to manage all PPC channels across Google Search, Display, Video and Facebook & Instagram.


Given the reach and recognition of Moulin Rouge we developed a broad reaching digital campaign that targeted avid theatre attendees and anyone that was interested in musicals.


Our campaigns were designed to be the fallback on the overarching campaign activities which included TV, OOH and many other marketing channels, ensuring that when our audience was on their device — the campaigns were present and ready to convert into bookings.

The Solution

  • 125X ROAS
  • 17, 645, 842 Impressions
  • 276, 039 Engaged Clicks

The Moulin Rouge campaigns hit a marketing home run with an astounding 125X ROAS. Overall, our campaigns generated 17, 645, 842 impressions and 276, 039 clicks, driving huge awareness and ticket sales for the show.

Not to mention, they had peace of mind knowing that their Google Ads account and campaigns were optimised to reach the people looking for their services and maximise their return on investment (ROI).


Sales Generated per month were over $3.5 million.

Skills Used

Paid Ads,Paid Ads,Paid Ads,Paid Ads

Industry

Art & Entertainment

Results by the numbers

See what Mayple
can do for you

Put your e-mail in and we'll arrange a consultation call for you

Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.

More Case Study

Convo Communications

Convo was an interesting case because they have brand recognition in the market but their socials were quiet and under utilized.

0.52

CPR

Hausverstand

High volume long tail keyword project with very unstructured website structure and difficulties in crawling, getting the pages ranked and winning customers for their local business directory.

0.15

ROAS

SOS Faim

SOS Faim is a NGO that looks for promoting Agroecology in South country as an alternative way to modern agriculture. They also help people in the countries they have partners when there's crisis.

As a NGO they try to collect fund and communicate about their work.

That's where I'm helping them by managing all their paid digital communication as well on Facebook as on Google Ads mainly.

Ludus Alliance

Growth in organic social media.

U.S. National Whitewater Center

Tucked away in the heart of North Carolina, the U.S. National Whitewater Center, a nonprofit organization, thrives on an unwavering commitment to fostering outdoor access for all. Their mission is as grand as it is noble: to build resilient communities through the promotion of healthy and active lifestyles, environmental stewardship, and the celebration of family and civic togetherness. The Whitewater Center understands that we all share a common genetic code compelling us to explore the great outdoors and share these experiences with others. Their approach is simple yet profound: make connecting with nature compelling and accessible, and extend an open invitation to all. This is the story of how Mayple helped revolutionize their approach to email marketing, turning it into a catalyst for more profound connections with their audience.

‍

‍

‍

‍

MelioGuide

‍MelioGuide, a leading online provider of safe and effective osteoporosis exercise programs, encountered challenges stemming from the complexity of MailChimp. The Marketing team, responsible for all marketing and website operations, sought Mayple's expertise.

Select Software Reviews

:Unleash your marketing potential with Mayple and embark on a journey to amplify your business's reach and engagement. SSR, a leading authority in tech reviews for the HR, recruitment, and PeopleOps landscape, encountered unique challenges in their email marketing strategy. As the Senior Content Marketing Editor, they needed to address audience engagement and reporting hurdles. This is the story of SSR, a testament to how a strategic partnership with Mayple enhanced their email marketing approach and boosted their KPIs.

‍

‍

University of Georgia

University of Georgia, SNAP-Ed, a vital organization funded by the Georgia Department of Human Services, plays a pivotal role in providing Supplemental Nutrition Assistance Program education (SNAP-Ed) across the state. This case study delves into their collaboration with Mayple, which led to significant improvements in email engagement, content delivery, and overall outreach strategy.