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The Moulin Rouge campaigns hit a marketing home run with an astounding 125X ROAS. Overall, our campaigns generated 17, 645, 842 impressions and 276, 039 clicks, driving huge awareness and ticket sales for the show.
Not to mention, they had peace of mind knowing that their Google Ads account and campaigns were optimised to reach the people looking for their services and maximise their return on investment (ROI).
Sales Generated per month were over $3.5 million.
With limited show screening times across Sydney and Melbourne and unprecedented demand, we knew that a cross-channel digital strategy was going to be crucial in driving awareness and increasing ticket sales for a performance we all get excited for: Moulin Rouge – The Musical.
Facing widespread lockdowns, a pandemic forcing everyone indoors, and traditional media campaigns not having the reach they once did, we needed to support and amplify customers wherever they were.
We developed a digital funnel that moved across YouTube, Display, Search and Social Media (the creme de la creme of the PPC Suite) and that provided highly-engaging ads to browsers on the go.
With such high demand for tickets, we also knew that we had to be strategic in our targeting to make sure that we achieved the highest ROI and ROAS possible.
We worked with a creative agency to manage all PPC channels across Google Search, Display, Video and Facebook & Instagram.
Given the reach and recognition of Moulin Rouge we developed a broad reaching digital campaign that targeted avid theatre attendees and anyone that was interested in musicals.
Our campaigns were designed to be the fallback on the overarching campaign activities which included TV, OOH and many other marketing channels, ensuring that when our audience was on their device — the campaigns were present and ready to convert into bookings.
The Moulin Rouge campaigns hit a marketing home run with an astounding 125X ROAS. Overall, our campaigns generated 17, 645, 842 impressions and 276, 039 clicks, driving huge awareness and ticket sales for the show.
Not to mention, they had peace of mind knowing that their Google Ads account and campaigns were optimised to reach the people looking for their services and maximise their return on investment (ROI).
Sales Generated per month were over $3.5 million.
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Onto is establishing a new category in the 'electric car buying' space that is 'car subscriptions'. Rather than owning a car (and all associated costs), Onto offers a monthly flexible contract where all costs are included (including your charging). The challenge is that this breaks the normal assumptions of a driver and is a new way of having a car.
Our acquisition channels and ads need to explain this complex proposition into simple and easy to understand message as well as overcome the initial 'sticker shock'. Since we're all-inclusive, the monthly price is naturally higher than what consumers normally see on leasing deals.
As Head of Growth, I'm at the forefront of driving the acquisition strategy.
This client came to me as they were looking to improve their FB/IG advertising after the IOS update as their results came down. the client has been running ads for years and after the IOS update they saw massive hits on the overall revenue and effectiveness of their ad campaigns.
We came in and made adjustments/optimizations to their campaigns and we were able to start improving their ROAS for their overall account and generate 250% more traffic to their site based on basic campaign structure that was more effective then how they had it set-up
Idahoan, dedicated to bringing quality potato products, faced challenges related to bandwidth and growing subscribers. The Head of Marketing sought Mayple's guidance.
V2 Hospitality, a Marketing Consultancy, sought Mayple's expertise to address time constraints and allocate efforts efficiently. As the founder overseeing marketing responsibilities, the challenge lay in optimizing strategies for maximum impact within the limited time available.
M1 Concourse, a race track and events center, faced challenges with low open rates, click rates, and minimal e-commerce purchases. The Digital Marketing Manager, responsible for email to social media and website efforts, felt they were underutilizing tools.
In the realm of healthcare, CareWise Solutions stands as a beacon of support. They provide The Caring Place HUB app in employee benefits packages, offering assistance to caregivers among their staff. This comprehensive app includes educational resources, virtual care providers, vetted wellness and care management apps, access to legal and life planning services, counseling, and a treasure trove of over 200 caregiving resources.
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