They wanted to scale their campaign but tracking wasn't accurate
We are currently working on resolving tracking to generate better results for them
We don't have results yet as we are just getting started
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Michelle was approached by a fintech B2B SaaS company to scale their paid growth marketing efforts. Through a careful data-driven approach, Michelle experimented with multiple paid channels and identified the most promising channel based upon the Cost of Acquisition (CAC).
Up until now, the company had not experimented with paid channels, and weren't sure if they could make the costs work for their self-serve software product.