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Being a new brand and launching into a new, growing and highly competitive niche in the UK is never an easy thing to do.
Establishing product-market fit and understanding the cost of advertising a new product and brand to a relatively recently formed niche has been our top priority.
I have aimed to reinvest and incrementally increase ad spends so I can test as much as I can to understand how to grow this brand and ensure their growth is not just based on a lockdown trend.
I work across Google & Facebook advertising platforms to really understand the customer journey in the pregnancy space.
A multi-channel strategy is key, brands with smaller audiences have been hit harder by iOS14 so we're constantly testing to keep up with the changes across the board.
“Since the beginning of our collaboration Omar not only focused on understanding our brand in depth but also created outstanding campaigns with bespoke creatives that drive growth every day!”
Claire, Founder
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Sports, Outdoors & Fitness
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As a U.S. based company WardJet was looking to increase their sales of large, production grade, industrial waterjet cutting machines across Canada. Though they were scaling a significant budget to their campaigns, the conversion rates remained less than 1% and inbound MQL’s (marketing qualified leads) were not increasing proportionately.
In the competitive realm of construction payroll services, myconstructionpayroll (MC) found itself facing challenges in maximizing its marketing potential. Struggling with ineffective email marketing strategies and underutilized tools, the company sought a solution to elevate its engagement, metrics, and overall growth.
In the heart of Munster, Ottawa, Saunders Farm stands as a 100-acre agri-tourism haven that hosts an array of community events, including festivals, weddings, Farm Camp, Haunting Season, winter festivities, and boasts the largest collection of hedge mazes in North America. As the Marketing Coordinator at Saunders Farm, the challenges of boosting engagement and optimizing their email marketing strategy loomed large. This case study delves into the farm's journey to harness their marketing potential with the assistance of Mayple.
Aviators Market is a unique platform, allowing individuals to list anything related to the aviation industry for sale. As one of the founder partners, J. Loparo plays a pivotal role in the platform's success.
Roots Natural Kitchen, a fast-casual restaurant chain specializing in salad and grain bowls, faced email marketing challenges that hindered their growth and engagement. This case study delves into their collaboration with Mayple, leading to substantial enhancements in email design, audience segmentation, and overall email marketing strategy.
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