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Being a new brand and launching into a new, growing and highly competitive niche in the UK is never an easy thing to do.
Establishing product-market fit and understanding the cost of advertising a new product and brand to a relatively recently formed niche has been our top priority.
I have aimed to reinvest and incrementally increase ad spends so I can test as much as I can to understand how to grow this brand and ensure their growth is not just based on a lockdown trend.
I work across Google & Facebook advertising platforms to really understand the customer journey in the pregnancy space.
A multi-channel strategy is key, brands with smaller audiences have been hit harder by iOS14 so we're constantly testing to keep up with the changes across the board.
“Since the beginning of our collaboration Omar not only focused on understanding our brand in depth but also created outstanding campaigns with bespoke creatives that drive growth every day!”
Claire, Founder
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Sports, Outdoors & Fitness
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The client needed to build up more leads and paying subscriptions. So we developed a new landing page for them at https://try.isalescrm.io, and then we conducted a multiple channel approach to develop more leads via Google, Facebook, LinkedIn, and other various tactics. The hardest part was the niche the client was in and assets available to conduct a proper marketing campaign were lacking. The hardest part? Well, the niche the client was in had its challenges as assets were limited to conduct a proper marketing campaign with their resources--but that didn’t stop us!
increase awareness and inbound tourism from the US and Europe to Panama
For this project I had to help to work with the content marketing team to come up with an offer to advertise on social and acquire an email list.
They created a free guide related to the product we were selling and I helped with creating a advertising strategy, creating the landing page, and integrating it with our email marketing software.
The challenge was that we never promoted an offer and we had zero data or emails to leverage.
In the heart of Munster, Ottawa, Saunders Farm stands as a 100-acre agri-tourism haven that hosts an array of community events, including festivals, weddings, Farm Camp, Haunting Season, winter festivities, and boasts the largest collection of hedge mazes in North America. As the Marketing Coordinator at Saunders Farm, the challenges of boosting engagement and optimizing their email marketing strategy loomed large. This case study delves into the farm's journey to harness their marketing potential with the assistance of Mayple.
Top Rank Soccer Academy, led by the dynamic Senior Coach and Marketing Director, caters to young soccer enthusiasts aged 3-17. Offering classes, private lessons, teams, and summer camps, the academy needed to optimize its email marketing approach.
Implant Ninja, an online education company, entrusted Mayple to enhance its email marketing strategies. As the customer success and operations manager overseeing email marketing, the individual faced challenges in implementing learned strategies due to limitations with Mailchimp and organizational constraints.
University of Georgia, SNAP-Ed, a vital organization funded by the Georgia Department of Human Services, plays a pivotal role in providing Supplemental Nutrition Assistance Program education (SNAP-Ed) across the state. This case study delves into their collaboration with Mayple, which led to significant improvements in email engagement, content delivery, and overall outreach strategy.
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