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Being a new brand and launching into a new, growing and highly competitive niche in the UK is never an easy thing to do.
Establishing product-market fit and understanding the cost of advertising a new product and brand to a relatively recently formed niche has been our top priority.
I have aimed to reinvest and incrementally increase ad spends so I can test as much as I can to understand how to grow this brand and ensure their growth is not just based on a lockdown trend.
I work across Google & Facebook advertising platforms to really understand the customer journey in the pregnancy space.
A multi-channel strategy is key, brands with smaller audiences have been hit harder by iOS14 so we're constantly testing to keep up with the changes across the board.
“Since the beginning of our collaboration Omar not only focused on understanding our brand in depth but also created outstanding campaigns with bespoke creatives that drive growth every day!”
Claire, Founder
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Sports, Outdoors & Fitness
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We had to find a way to improve our CPA. Most of te traffic was coming from YouTube, which is not an easy channel to work with.
Michelle wanted to build a Podcast and Instagram community around learning the French language as an adult, as she was living in Paris and found it difficult to access easy resources which would help her acquire fluency faster. She particularly wanted to focus on high quality audio resources.
She wanted to spend $0 in paid marketing, and build the community organically.
Melbourne Bushfood came to me with minimal focus on email marketing.
They did not have their automations set up, replenishment reminders or actively communicating and pushing their subscription base.
Being a CPG brand retention, loyalty and referrals are the biggest needle movers for them.
University of Georgia, SNAP-Ed, a vital organization funded by the Georgia Department of Human Services, plays a pivotal role in providing Supplemental Nutrition Assistance Program education (SNAP-Ed) across the state. This case study delves into their collaboration with Mayple, which led to significant improvements in email engagement, content delivery, and overall outreach strategy.
Gradelink offers schools a comprehensive and user-friendly software solution, streamlining administrative tasks, improving enrollment processes, and supporting the mission of educational institutions. Despite their innovative software, Gradelink faced challenges in effectively communicating their offerings through email marketing.
Discover how Direct Textile Store, a leading online wholesaler catering to the healthcare and hospitality industries, unlocked the full potential of their email marketing with the strategic partnership of Mayple. This case study unveils the challenges faced, the impactful collaboration with Mayple, and the transformation that ensued.
In the world of travel, YOLLO Group Services, Inc. stands as a leading travel agency, specializing in all-inclusive packages for events such as Essence Festival, Urban Fiesta, and NBA All-Star. These packages not only provide access to the hottest events but also offer excursions, party passes, drink specials, and an abundance of fun. As a Manager at YOLLO Group Services, the challenges of email marketing were a roadblock to unlocking their marketing potential. This case study delves into YOLLO Group Services' partnership with Mayple and the transformation that ensued.
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