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Being a new brand and launching into a new, growing and highly competitive niche in the UK is never an easy thing to do.
Establishing product-market fit and understanding the cost of advertising a new product and brand to a relatively recently formed niche has been our top priority.
I have aimed to reinvest and incrementally increase ad spends so I can test as much as I can to understand how to grow this brand and ensure their growth is not just based on a lockdown trend.
I work across Google & Facebook advertising platforms to really understand the customer journey in the pregnancy space.
A multi-channel strategy is key, brands with smaller audiences have been hit harder by iOS14 so we're constantly testing to keep up with the changes across the board.
“Since the beginning of our collaboration Omar not only focused on understanding our brand in depth but also created outstanding campaigns with bespoke creatives that drive growth every day!”
Claire, Founder
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Sports, Outdoors & Fitness
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I helped this brand launch their eCommerce store and set up Klaviyo for them. They are a natural supplement brand and have preworkout and protein power with the right amount of stimulants. The customer profile is someone who is health-conscious and doesn't want anything extra in their body. The biggest challenge we faced was that this was a new brand. Our goal is to get people use to Klaviyo emails and be open to them as this is a consumable product.
In the dynamic world of startups and business scaling, effective marketing is paramount. The Idea Village, an organization dedicated to helping startup founders scale their businesses through a range of innovative programs, recognized the need to enhance their email marketing strategies. This case study delves into their journey of transformation with Mayple.
In the competitive realm of construction payroll services, myconstructionpayroll (MC) found itself facing challenges in maximizing its marketing potential. Struggling with ineffective email marketing strategies and underutilized tools, the company sought a solution to elevate its engagement, metrics, and overall growth.
Aviators Market is a unique platform, allowing individuals to list anything related to the aviation industry for sale. As one of the founder partners, J. Loparo plays a pivotal role in the platform's success.
Unlock your museum's marketing potential with Mayple! Join the Oakland Museum of California (OMCA) on a transformative expedition toward enriched engagement, enhanced metrics, and sustained growth. Mayple's expert approach has reshaped OMCA's email marketing strategy, propelling them to new heights.
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