
Being a new brand and launching into a new, growing and highly competitive niche in the UK is never an easy thing to do.
Establishing product-market fit and understanding the cost of advertising a new product and brand to a relatively recently formed niche has been our top priority.
I have aimed to reinvest and incrementally increase ad spends so I can test as much as I can to understand how to grow this brand and ensure their growth is not just based on a lockdown trend.
I work across Google & Facebook advertising platforms to really understand the customer journey in the pregnancy space.
A multi-channel strategy is key, brands with smaller audiences have been hit harder by iOS14 so we're constantly testing to keep up with the changes across the board.
“Since the beginning of our collaboration Omar not only focused on understanding our brand in depth but also created outstanding campaigns with bespoke creatives that drive growth every day!”
Claire, Founder
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Sports, Outdoors & Fitness
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Join us on a journey into the world of small business marketing, where a unique paint-your-own pottery studio, The Mad Potter, faced challenges with their email marketing strategy. As a one-person marketing team, their Marketing Manager embarked on a quest to enhance engagement, improve metrics, and sustain growth. Discover how partnering with Mayple transformed their email marketing approach, making it more personalized and effective, ultimately leading to increased open rates and confidence in their marketing efforts. This is the story of The Mad Potter, a testament to the power of strategic collaboration with Mayple.

Tucked away in the heart of North Carolina, the U.S. National Whitewater Center, a nonprofit organization, thrives on an unwavering commitment to fostering outdoor access for all. Their mission is as grand as it is noble: to build resilient communities through the promotion of healthy and active lifestyles, environmental stewardship, and the celebration of family and civic togetherness. The Whitewater Center understands that we all share a common genetic code compelling us to explore the great outdoors and share these experiences with others. Their approach is simple yet profound: make connecting with nature compelling and accessible, and extend an open invitation to all. This is the story of how Mayple helped revolutionize their approach to email marketing, turning it into a catalyst for more profound connections with their audience.
In this enlightening case study, we embark on a journey with Crafting Jeannie, a dynamic provider of printable products tailored to early education. Crafting Jeannie sought to revolutionize their email marketing strategy through a strategic partnership with Mayple, a pioneering marketing management platform. By leveraging Mayple's expertise, Crafting Jeannie tackled critical challenges, rejuvenated their email marketing practices, and achieved impressive results. This case study highlights substantial improvements in KPIs, particularly in open rates and click rates.